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Topics Marketing

59 Articles

WSJ tweaks, tests on-site promotional ads for reader engagement

23 May 2022 By Mary-Katharine Phillips & Sasha Tanghe

Newsday creates cultural brand using live and virtual events

2 February 2022 By Shelley Seale

Bloomberg, real estate service partner on sustainable cities campaign

13 January 2022 By Shelley Seale

USA Today Network Ventures Events, Humankind create audience-driven awards show

20 December 2021 By Summer Moore

ROI is strong with media brand marketing, acquisition campaigns

14 December 2021 By Matt Lindsay

Top Marketing Articles Viewed in the Past Month

Tourism summit highlights 3 lessons from 2020 applicable to the media industry

14 November 2021 By Jessica Robinson

WSJ puts trust at the forefront of new brand platform

4 October 2021 By Katie Fabry

McClatchy’s marketing strategy nudges users toward paywall, drives conversions

31 August 2021 By Phil Schroder

USA Today Ventures successfully moved two profitable events into a virtual space

23 August 2021 By Summer Moore

LNP|LancasterOnline’s special Schools section celebrates student perspectives

18 August 2021 By Alexandra Henry

New York Times uses packaging to appeal to professional readers in B2B strategy

2 August 2021 By Paula Felps

Hearst campaign across 5 metro titles rebuilds trust during pandemic

3 May 2021 By Michael Villaseñor & Kelli Dakake

WSJ cuts through the clutter with Read Yourself Better marketing campaign

22 March 2021 By Paula Felps

Advance Local’s Cleveland.com leads the charge to erase damaging information

1 March 2021 By George Rodrigue

10 content marketing trends will transition media from 2020 to 2021

21 February 2021 By Sean Stanleigh

Cross-functional staff roles at The Daily Beast results in clear brand messaging

22 December 2020 By Shelley Seale

Le Devoir invites readers to pause for print

3 November 2020 By Paula Felps

Postmedia’s Gifts of Life campaign leads discussion of organ donation, action

25 October 2020 By Monica Zurowski

INMA 30 Under 30: Lily Cloake of The Wall Street Journal

20 October 2020 By Dawn McMullan

INMA 30 Under 30: Sade Muhammad of Forbes

13 October 2020 By Dawn McMullan

Chattanooga Times connects readers working from home during lockdown

7 September 2020 By Paula Felps

How media marketers can navigate constant change

24 August 2020 By Cathy Colliver

Wall Street Journal’s online events bring more attendees in one quarter than all of 2019

17 August 2020 By Craig Lowe & Josephine Andrews

Local media executives share how they compete with national publishers

13 August 2020 By Shelley Seale

Weather Channel charges premium for content largely available for free

13 August 2020 By Shelley Seale

Spokesman-Review’s COVID ad campaign brings in US$200,000+, supports local businesses

10 August 2020 By Kathleen Coleman

Research: Audience participation, story explanation increase trust in TV news

4 August 2020 By Katalina Deaven

4 tactics for growing e-mail newsletter lists

3 August 2020 By Dan Petty

Newsday’s social media data analysis results in fewer posts, increased subscriptions

2 August 2020 By Elaine Piniat

Gannett stands up for journalists, Black communities amid anti-racism protests

12 July 2020 By Cathy Colliver

These 4 e-commerce pandemic trends are likely to stay

29 June 2020 By Jessica Robinson

Hearst rolls out 30-day brand awareness campaign during lockdown

24 June 2020 By Dawn McMullan

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