Topics Marketing

77 Articles

McClatchy’s marketing strategy nudges users toward paywall, drives conversions

31 August 2021 By Phil Schroder

USA Today Ventures successfully moved two profitable events into a virtual space

23 August 2021 By Summer Moore

LNP|LancasterOnline’s special Schools section celebrates student perspectives

18 August 2021 By Alexandra Henry

New York Times uses packaging to appeal to professional readers in B2B strategy

2 August 2021 By Paula Felps

Hearst campaign across 5 metro titles rebuilds trust during pandemic

3 May 2021 By Michael Villaseñor & Kelli Dakake

Top Marketing Articles Viewed in the Past Month

WSJ cuts through the clutter with Read Yourself Better marketing campaign

22 March 2021 By Paula Felps

Advance Local’s Cleveland.com leads the charge to erase damaging information

1 March 2021 By George Rodrigue

10 content marketing trends will transition media from 2020 to 2021

21 February 2021 By Sean Stanleigh

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Cross-functional staff roles at The Daily Beast results in clear brand messaging

22 December 2020 By Shelley Seale

Le Devoir invites readers to pause for print

3 November 2020 By Paula Felps

Postmedia’s Gifts of Life campaign leads discussion of organ donation, action

25 October 2020 By Monica Zurowski

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United Robots

INMA 30 Under 30: Lily Cloake of The Wall Street Journal

20 October 2020 By Dawn McMullan

INMA 30 Under 30: Sade Muhammad of Forbes

13 October 2020 By Dawn McMullan

Chattanooga Times connects readers working from home during lockdown

7 September 2020 By Paula Felps

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iZooto

How media marketers can navigate constant change

24 August 2020 By Cathy Colliver

Wall Street Journal’s online events bring more attendees in one quarter than all of 2019

17 August 2020 By Craig Lowe & Josephine Andrews

Local media executives share how they compete with national publishers

13 August 2020 By Shelley Seale

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FewCents

Weather Channel charges premium for content largely available for free

13 August 2020 By Shelley Seale

Spokesman-Review’s COVID ad campaign brings in US$200,000+, supports local businesses

10 August 2020 By Kathleen Coleman

Research: Audience participation, story explanation increase trust in TV news

4 August 2020 By Katalina Deaven

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Eidosmedia

4 tactics for growing e-mail newsletter lists

3 August 2020 By Dan Petty

Newsday’s social media data analysis results in fewer posts, increased subscriptions

2 August 2020 By Elaine Piniat

Gannett stands up for journalists, Black communities amid anti-racism protests

12 July 2020 By Cathy Colliver

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Tipser - Ecommerce

These 4 e-commerce pandemic trends are likely to stay

29 June 2020 By Jessica Robinson

Hearst rolls out 30-day brand awareness campaign during lockdown

24 June 2020 By Dawn McMullan

Events expert shares (virtual) planning tips for media companies

9 June 2020 By Kathleen Coleman

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United Robots

How to keep Millennial disruption from killing your news brand

27 May 2020 By Shelley Seale

Pandemic puts marketing authenticity to the test

27 May 2020 By Cathy Colliver

How 3 publishers found their brand direction, before and during COVID

26 May 2020 By Brie Logsdon & Paula Felps

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iZooto

How 3 publishers connected readers to COVID-19 community resources

19 May 2020 By Brie Logsdon, Paula Felps, Shelley Seale

Content-to-commerce move is fueled by revenue concerns, aided by trust

17 May 2020 By Brie Logsdon, Paula Felps, Shelley Seale

Times of India, New York Times, News Corp share content-to-commerce case studies

17 May 2020 By Brie Logsdon, Paula Felps, Shelley Seale

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FewCents

50 top global news sites advertised on Facebook in past month

14 May 2020 By Grzegorz Piechota

LNP celebrates 225th anniversary with “Your Story is Our Story” campaign

6 May 2020 By Alexandra Henry

Press Democrat helps local businesses get word out during lockdown

27 April 2020 By Karleen Arnink-Pate

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Eidosmedia

News organisations are on the frontline of online social interactions during pandemic

29 March 2020 By Jesse Moeinifar

Revisit values, make an impression, and other advice from the world’s most popular brands

26 March 2020 By Katherine Scarrow

The rebirth of the chief marketing officer

4 March 2020 By Dawn McMullan

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Tipser - Ecommerce

How to balance brand awareness with lead generation

1 March 2020 By Cathy Colliver

Author points to innovators on how to acquire your first 1 million customers

27 February 2020 By Shelley Seale

New York Times, WSJ, Washington Post share best practices in digital subscriptions

27 February 2020 By Dawn McMullan

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United Robots

2020 marketing trends and predictions

28 January 2020 By Cathy Colliver

How news media companies can grow revenue through promotions

23 October 2019 By Shelley Seale

The Burning Man ethos, news media style

20 October 2019 By Kathleen Coleman

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iZooto

5 events that bring in big revenue for media companies

9 October 2019 By Shelley Seale

Calgary Herald and Sun project influences public attitude toward homeless

12 September 2019 By Monica Zurowski

Newsday’s Feed Me brand answers audience content craving

25 July 2019 By Dawn McMullan

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FewCents

Family-owned GFR Media transitions to digital brand focused on content, audience

4 July 2019 By Dawn McMullan

5 “American Idol” lessons for news brands

16 April 2019 By Kathleen Coleman

NYT, El Correo, Tamedia share best practices in reader revenue

21 March 2019 By Newsplexer Projects

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Eidosmedia

USA Today brand refresh unifies design nationwide, fosters cross-team collaboration

7 October 2018 By Glenann Godden

Chronicle Herald grows audience, revenue with feel-good local journalism, awards

18 September 2018 By Jill Foley

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Tipser - Ecommerce

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