Topics Marketing

11 Articles

Sin Chew’s focus on data grew registered members 120%, paid members 50%

20 July 2021 By Michelle Palmer Jones

SCMP campaign promotes post-lockdown domestic tourism in Hong Kong

17 May 2021 By Fairoza Mansor

South China Morning Post’s data-driven personas empower stakeholders to take action

8 September 2020 By Korey Lee & Tommy Tse

SCMP new edition, campaign build meaningful news media brand in Asia

27 July 2020 By Wayne Knowles

SPH’s Chinese Media Group raises funds for COVID relief with live programme

6 July 2020 By Shen Yue

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How 3 publishers found their brand direction, before and during COVID

26 May 2020 By Brie Logsdon & Paula Felps

Content-to-commerce move is fueled by revenue concerns, aided by trust

17 May 2020 By Brie Logsdon, Paula Felps, Shelley Seale

Times of India, New York Times, News Corp share content-to-commerce case studies

17 May 2020 By Brie Logsdon, Paula Felps, Shelley Seale

Zero incidents of COVID-19 transmission from print surfaces

23 March 2020 By Earl J. Wilkinson

Case studies, survey preview what COVID-19 is doing to advertising revenue

19 March 2020 By Shelley Seale

4 areas of transformation take SCMP from legacy to future

24 October 2018 By Shelley Seale

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