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Topics Marketing

866 Articles

Family-owned GFR Media transitions to digital brand focused on content, audience

4 July 2019 By Dawn McMullan

European media initiative fights polarisation with Tinder for politics

22 April 2019 By Emmanuel Naert

5 “American Idol” lessons for news brands

16 April 2019 By Kathleen Coleman

NWZ Mediengruppe shapes digital future with CRM reboot

1 April 2019 By Dr. Melina Lohmann

NYT, El Correo, Tamedia share best practices in reader revenue

21 March 2019 By Newsplexer Projects

How GFR Media is rebuilding its brand, community after Hurricane Maria

14 February 2019 By Dawn McMullan

Belfast Telegraph generates revenue, engagement with sports awards event

22 January 2019 By Lucy Dougan

How a Facebook detox changed TV Midtvest’s audience strategy

16 January 2019 By Shelley Seale

Aftonbladet looks back on 18 years of sports storytelling with Sportbladet

6 January 2019 By Marcus Leifby

Fædrelandsvennen’s editorial-focused campaign increases conversion propensity

26 December 2018 By Silje Dagsvik, Sverre Johnsen, Siri Holstad Johannessen

News Corp connects with local communities on Do Something! Day

16 December 2018 By Lisa Harries

Why customer value nurturing is key to digital subscriber success

12 December 2018 By Shelley Seale

Schibsted markets corporate subscriptions for Aftenposten

26 November 2018 By Siri Holstad Johannessen and Madeleine Reuterdahl

How Economist’s embrace of Snapchat breathed new life into the brand

14 November 2018 By Shelley Seale

City Press multi-language campaign trends on Twitter

11 November 2018 By Gayle Edmunds

Hindu Group study pinpoints strengths of print advertising

29 October 2018 By Dr. Sathya Sriram

4 areas of transformation take SCMP from legacy to future

24 October 2018 By Shelley Seale

De Standaard gets attention, subscriptions with citizen air pollution project

8 October 2018 By Emmanuel Naert

USA Today brand refresh unifies design nationwide, fosters cross-team collaboration

7 October 2018 By Glenann Godden

News media companies step up audience engagement innovations

28 September 2018 By Newsplexer Projects

Successful subscription pricing requires belief in value from prospective buyers

27 September 2018 By Newsplexer Projects

Nike: social champion or calculated marketer?

24 September 2018 By Angela Everitt

Chronicle Herald grows audience, revenue with feel-good local journalism, awards

18 September 2018 By Jill Foley

Helsingin Sanomat grows subscriptions, young audience with “diamond” content

17 September 2018 By Kaisa Aalto

Serious advertising, marketing messages don’t have to sacrifice creativity

16 September 2018 By Jessie Sampson

Tribune Interactive maximises conversion rates with behavioural analysis

11 September 2018 By Kimberly Bastin

5 tips for launching, monetising mobile social media engagement

9 September 2018 By Mark Challinor

Aftonbladet raises awareness of famine with special coverage, 360-degree exhibit

4 September 2018 By Erik Wiman

How RBS Group prepped multi-media coverage for upcoming Brazilian elections

4 September 2018 By Sabrina Passos

Digital transformation keeps news professionals looking for answers

30 August 2018 By Shelley Seale

LNP Media disrupts local politics with exposés in print-only weekly publication

22 August 2018 By Tom Murse

Sports star campaign increases subscriptions for Bay Area News Group

19 August 2018 By Olga Mitina

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