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Topics Marketing

846 Articles

5 advertising strategies for media in recessionary times

12 October 2022 By Mark Challinor

These 5 strategies can help recession proof your ad business

11 October 2022 By Mark Challinor

Mediahuis finds a unique way to tell readers they matter

3 October 2022 By Hanne Hendrickx & Renée Van Soom

Times of India vaccinates employees to earn trust during pandemic

20 September 2022 By Harpreet Singh Bhatia

Crikey creates an editorial series with a marketing campaign in mind

11 September 2022 By Jane Mahoney

Irish Times Group puts innovation at the heart of its breaking news app relaunch

6 September 2022 By Claire O’Flynn

Maharashtra Times asks readers what they really want

11 July 2022 By Prinay Manjeshwar

Disappearing text campaign highlights press freedom at NTM

26 June 2022 By Jens Pettersson

New Reuters Institute report sheds light on logged-in users, e-mail

19 June 2022 By Ariane Bernard

New Reuters Institute report sheds light on logged-in users, e-mail, selective news avoidance

16 June 2022 By Ariane Bernard

Arab News, CNN, Reuters share how they are building international brands

24 May 2022 By Jessica Spiegel, Chandler Wieberg, Sarah Schmidt

WSJ tweaks, tests on-site promotional ads for reader engagement

23 May 2022 By Mary-Katharine Phillips & Sasha Tanghe

Kleine Zeitung uses “future journalism,” regionality to guide digital repositioning

22 May 2022 By Andrea Rachbauer

Stuff New Zealand becomes a certified B-Corp

18 May 2022 By Peter Bale

El Universal targets at-risk users with most popular content

2 May 2022 By Michelle Palmer Jones

Società Athesis launches innovative sustainability initiative

1 May 2022 By Ilaria Bettinelli

Tamedia reinvents its marketing to include journalistic mission

11 April 2022 By Marc Isler

Times of India’s “Lost Votes” initiative demonstrates how brand purpose drives media

11 April 2022 By Sundar Kondur

Northern Advocate campaign for the homeless attracts huge outpouring

29 March 2022 By L. Carol Christopher

Daily Maverick uses emotional appeal to gain reader support

15 March 2022 By Paula Felps

News media publishers pitch the value of journalism during Ukraine invasion

14 March 2022 By Greg Piechota

Top European editors are writing letters to their subscribers about the war

13 March 2022 By Greg Piechota

Media adapts communication to prospective, current subscribers amid war-led traffic spike

10 March 2022 By Greg Piechota

Brands should think first, act second when responding to global events

6 March 2022 By Shazia Khan

Ringier Axel Springer healthcare offshoot promotes health assessment tool

23 February 2022 By Shelley Seale

Youth-oriented subscription campaign drives growth for Kleine Zeitung

20 February 2022 By Paula Felps

Growing subscriptions requires evolving strategy with changing reader needs

15 February 2022 By Michelle Palmer Jones, Paula Felps, Chandler Wieberg

Newsday creates cultural brand using live and virtual events

2 February 2022 By Shelley Seale

News UK COO shares thoughts on role of news media during the pandemic

26 January 2022 By Shelley Seale

Bloomberg, real estate service partner on sustainable cities campaign

13 January 2022 By Shelley Seale

VG uses video billboards to keep its content top of mind

10 January 2022 By Camilla Brække & Hilde Gammelsæter

ABP creates new revenue stream with education during lockdowns

6 January 2022 By Michelle Palmer Jones

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