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Topics Marketing

797 Articles

Climate crisis, politics make for challenging brand marketing conditions for media

7 January 2025 By Sean Stanleigh

Birthday campaign brings new subscribers to GZH

6 January 2025 By Paula Felps

News publishers should work with content creators

15 December 2024 By Jodie Hopperton

Newsletter consumption may decrease with new Apple Intelligence inbox

10 December 2024 By Jodie Hopperton

Newsletter consumption may decrease with the new Apple Intelligence inbox

10 December 2024 By Jodie Hopperton

Dainik Jagran’s inext seeks safer digital world for young readers with Fake Friends campaign

4 December 2024 By Paula Felps

El Comercio takes its campaign against illegal child marriages to social media

2 December 2024 By Mayté Ciriaco Ruiz

Brand, UX are more important than ever at Condé Nast

26 November 2024 By Ijeoma S. Nwatu

News companies share how intentional content, marketing strategies drive subscriptions

24 November 2024 By Michelle Palmer Jones, Paula Felps, Ijeoma S. Nwatu

Wyborcza campaign reminds readers to resist manipulation from new media

10 November 2024 By Katarzyna Stożek

Washington Post boycott offers lessons on endorsements, subscribers, and the “Trump slump”

4 November 2024 By Greg Piechota

Südkurier campaign builds trust, support for journalism and local communities

16 October 2024 By Thomas Liebetrau

Torstar drives audience engagement with news alerts

14 October 2024 By Paula Felps

Cadbury Gaane Mishti Folk Fusion draws sweet results for ABP

8 October 2024 By Sumilita Auddy

7 case studies show how news companies are successfully building trust

2 October 2024 By Dawn McMullan, Veera Törmä, Viivi Koski

Aggressiveness of e-mail tools may skew open and click rate performance

24 September 2024 By Simran Cashyap

Zero Hora used social media to share information during historic floods in Brazil

23 September 2024 By Rafaella Fraga 

News brands can engage Gen Z readers in these 5 ways

22 September 2024 By Sean Stanleigh

Product is the core of a media brand

18 September 2024 By Jodie Hopperton

Apple is summarising app alerts, which could increase click-throughs for news

13 September 2024 By Jodie Hopperton

INMA CEO roundtable yields 4 product and tech takeaways

3 September 2024 By Jodie Hopperton

INMA’s C-suite roundtable offers product and tech takeaways

3 September 2024 By Jodie Hopperton

Stuff boldly rebrands one of New Zealand’s most influential mastheads

25 August 2024 By Jason Fallow

Apple Intelligence will affect content consumption in e-mail and on the Web

6 August 2024 By Jodie Hopperton

Apple Intelligence will affect content consumption in mail and on the Web

6 August 2024 By Jodie Hopperton

El Tiempo reimagines itself as an AdTech company for advertisers

21 July 2024 By Michelle Palmer Jones

F.A.Z. targets 25- to 35-year-olds with awareness campaign

18 July 2024 By Donika Lilova & Daniela Parr

Advance Local campaign reinforces its core products, grows subscriptions

8 July 2024 By Kelly Stimpson

Newsday puts journalists front and centre in campaign

1 July 2024 By Royston Wilson

Bonnier News HPV campaign resulted in the highest vaccination rate in Sweden

2 June 2024 By Björn Kusa

Grupo El Comercio helps Coca-Cola surpass goals with modern-day Santa branding campaign

16 May 2024 By Miguel A. Ugaz Gaviño

Creativity, transparency, AI are among top marketing trends

12 May 2024 By Katherine Scarrow

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