Topics Leadership

Partnerships 163 Articles

New INMA report explores the revenue opportunities of B2B subscriptions

27 May 2021 By Dawn McMullan

News media companies see subscriber potential in B2B partnerships

25 February 2021 By Brie Logsdon, Paula Felps, Shelley Seale

Irish Times initiative boosts advertising partnerships during pandemic

10 February 2021 By Shelley Seale

Regional German publishers share costs of data science to drive reader revenue

12 January 2021 By Greg Piechota

Southern Indian news publishers form alliance to increase digital advertising market share

3 January 2021 By Sushil Kumar Tyagi

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ViaPaís applies fact-checking tactics to the breaking news model

1 December 2020 By Santiago Blanco

WSJ’s virtual summit for global partners lays foundation for collaborative community

30 November 2020 By Caroline Postel

Wall Street Journal, Spotify partnership attracts followers, sponsorship opportunities

12 October 2020 By Brielle Buis

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Investing in local media is money well spent

6 October 2020 By Dr. Merja Myllylahti

Russmedia’s Ländlepunkte reader loyalty programme moves into regional retail space

30 September 2020 By Georg Burtscher

U.S. publishers test sharing paywalled content with The Matchup

20 September 2020 By Grzegorz Piechota

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Stibo DX: The What, Why, and How

The Matchup, Athletic share sports readership strategies, COVID bump continues

17 September 2020 By Grzegorz Piechota

“All in, all together” multi-publisher campaign keeps UK public safe during pandemic

16 August 2020 By Hannah Ohm Thomas

Dainik Jagran Inext’s live radio updates ensure credibility of COVID-19 news

8 July 2020 By Chetan Sehgal

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From gambling to breakfast delivery, media revenue generation gets creative

26 May 2020 By Brie Logsdon & Shelley Seale

Daily Star and partners support 2,000 locals during lockdown with Mission Save Bangladesh

26 April 2020 By Md Tajdin Hassan

Regional cooperation, collaboration unite local teams in threatening times

1 April 2020 By Dietmar Schantin

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Aftonbladet Swedish Heroes campaign inspires audiences, attracts ad sponsors

10 February 2020 By Tobias W Lindner

The news industry needs more collaborations like these

3 October 2019 By Dawn McMullan

Study: Reader revenue strategies are in place, yet prudent processes are not

25 September 2019 By Newsplexer Projects

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What does the “Europe Talks” project say about editorial media alliances?

25 September 2019 By Newsplexer Projects

2 media alliances work to right perceived revenue wrongs

24 September 2019 By Newsplexer Projects

The promise and peril of Facebook’s publisher payment plan

27 August 2019 By L. Carol Christopher

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Advertising currency: how news brands and start-ups could benefit each other

14 July 2019 By Raman Agarwal

Despite industry concerns, WSJ says Apple News+ relationship is good for business

28 May 2019 By Earl J. Wilkinson

European media initiative fights polarisation with Tinder for politics

22 April 2019 By Emmanuel Naert

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Eidosmedia

New INMA report highlights managing attention economics, bridging publisher-platform gap

11 April 2019 By Dawn McMullan

Google’s planned audio news service is dangerous for news industry

14 February 2019 By Michael Miller

Digital storytelling at Stuff made more engaging with collaboration

29 October 2018 By Carol Hirschfeld

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De Standaard gets attention, subscriptions with citizen air pollution project

8 October 2018 By Emmanuel Naert

Chronicle Herald grows audience, revenue with feel-good local journalism, awards

18 September 2018 By Jill Foley

INMA expands leadership in media subscriptions with Researcher-in-Residence

6 September 2018 By Dawn McMullan

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5 Swedish media companies partner to offer subscribers more local content

20 August 2018 By Malin Petré

4 benefits of harnessing user-generated content to report on natural disasters

25 July 2018 By Shelley Seale

El País explores human side of European migration policy with series

22 July 2018 By Naiara Galarraga Gortázar

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Stibo DX: The What, Why, and How

Maneuvering the troubled relationship between news publishers, distributed platforms

16 July 2018 By Kasper Lindskow

24 Brazilian media organisations band together to fight fake news

15 July 2018 By Sabrina Passos

5 ways tech companies, news media companies can work together

5 June 2018 By Newsplexer Projects

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Avoiding the negative practices of content aggregators

5 April 2018 By Shelley Seale

How content aggregators can help news publishers focus on value

1 March 2018 By Shelley Seale

Research shows necessary dependency of publishers on third-party partners

27 February 2018 By Kasper Lindskow

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ProtecMedia AI Technology

How content aggregators, news publishers can work together

22 February 2018 By Shelley Seale

News Corp Australia increases literacy awareness with “Raise a Reader”

18 February 2018 By Rhiannon Burns and Amy Goble

ABP tackles print advertising challenges with collaboration, in-house services

15 February 2018 By Shelley Seale

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Google outlines initiatives to support better advertising standards

24 January 2018 By Shelley Seale

Harnessing AI for video integration success

6 December 2017 By Philippe Guay

Could cooperation be the answer to news media’s problems?

6 November 2017 By Josh Lucido

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Digital publishing success requires distribution innovation

17 September 2017 By Ivan Tan

How the Facebook, news media relationship has changed in 1 year

10 August 2017 By Dawn McMullan

Bonnier News Brand Studio helps non-profit publicise its mission

6 August 2017 By Anna Arvidsson

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Eidosmedia

The Store by Fairfax increases e-commerce revenue by 700%

16 July 2017 By Trudi Jenkins

Courier-Journal creates branded content story for energy company

27 June 2017 By Cathy Colliver

20 Minutes launches Alexa news experience

26 June 2017 By Aurélien Capdecomme and Michaël Fromentoux

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That moment Facebook, Google, news media share a stage

29 May 2017 By Dawn McMullan

Facebook executive talks collaboration, journalism with media executives

22 May 2017 By Newsplexer Projects

Should media companies create their own content distribution platforms?

21 May 2017 By Newsplexer Projects

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Facebook to discuss fake news phenomenon at INMA World Congress

4 May 2017 By Dawn McMullan

Citygate unites Swedish media, increases ad revenue for all

1 May 2017 By Niklas Jonason

Facebook’s take on fake news, promoting strong journalism

20 March 2017 By Carly Price

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Stibo DX: The What, Why, and How

Non-traditional marketing success starts with non-traditional ideas

9 February 2017 By Geoff Tan

New York Times shares lessons on brand expansion

1 December 2016 By Dawn McMullan

Herald Sun, Leader partner to offer hyperlocal content

11 October 2016 By Nathaniel Bane

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How a 79-page Facebook report becomes cocktail conversation

6 October 2016 By Dawn McMullan

New INMA report details complicated relationship status between Facebook, news media

29 September 2016 By Dawn McMullan

The truth behind the publisher relationship with Facebook

26 September 2016 By Earl J. Wilkinson

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SPH embraces strategic telecom partnerships to increase mobile subscribers

18 September 2016 By Lim Wei Yang

The Australian, GE partner on digital series

29 August 2016 By Jackson Hewett

What news publishers can learn from Pokémon Go

8 August 2016 By Geoff Tan

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Business Times finds new revenue stream with wine event

19 June 2016 By Natalie Koh

New INMA report evaluates distributed content opportunities for media companies

28 April 2016 By Dawn McMullan

Why data is essential in all advertising sales discussions

13 April 2016 By Darrell Kunken

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Do you really mean partner when discussing advertising partnerships?

31 March 2016 By Wayne Morgan

Put readers at the center of your paid content model with sponsored access

15 March 2016 By Nikolay Malyarov

Forbes’ brand collaboration hits 60 million page views

10 March 2016 By Alvin Lim

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Eidosmedia

Why mobile raises the stakes of distributed content for media publishers

29 February 2016 By Hafizah Hazahal

Independent ad sales agency brings in all digital revenue for El Colombiano

23 February 2016 By Mark Toner

Philadelphia Media Network profits from digital incubator partnerships

31 January 2016 By Mark Toner

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Kompas prepares Indonesian cities for urbanisation while increasing revenue

24 January 2016 By Mark Toner

Wisconsin Media brings in new ad revenue with community-focused campaigns

19 January 2016 By Brooke Christofferson with assistance from Melissa Olson

Standard Limited Group awards innovation among ordinary Kenyans

5 January 2016 By L. Carol Christopher

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How Google sees its future with news media partners

4 January 2016 By Dawn McMullan

7DAYS, Casio collaborate to transform readers into active social media users

30 December 2015 By Mark Rix

Strategic partnerships are key to growing advertising revenue in 2016

20 December 2015 By Adam Burnham

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Stibo DX: The What, Why, and How

APN ARM’s “Free Seed Giveaway” increases retail print sales, local engagement

8 December 2015 By Amy Currie

How digital start-up Medium plans to partner with news media companies

7 December 2015 By Dawn McMullan

How to choose a vendor for your Big Data needs

1 December 2015 By Greg Bright

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Are Facebook, Twitter really interested in partnering with news media companies?

30 November 2015 By Dawn McMullan

What role do outside vendors play in your media company’s data strategy?

26 November 2015 By Dawn McMullan

Connecting the dots: early lessons from INMA’s visit to Silicon Valley

12 November 2015 By Earl J. Wilkinson

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ProtecMedia AI Technology

Why Google and gang don’t like your Web site

9 November 2015 By Chuck Blevins

Ekstra Bladet data + national supermarket data = digital advertising dream

21 October 2015 By Marek Miller

7DAYS partners with grocery chain for cooking video series

14 October 2015 By Mark Rix

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Schibsted outsources technology development to Poland

8 October 2015 By Marek Miller

How News Corp’s Storyful brings revenue to its media partners

24 September 2015 By Marek Miller

25 publishers of Climate Publishers Network are a good start, but not enough

24 September 2015 By Andrée Gosselin O’Meara

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10 can’t-miss posts on Apple and the news media industry

14 September 2015 By Dawn McMullan

SPH partners with skyline artist to tout multi-media advertising capabilities

23 August 2015 By James Chua

“Newsies” promotion inspires young journalist contest for Courier-Journal

13 August 2015 By Michael Young

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Eidosmedia

Times of India launches nationwide dental screening campaign with university

9 August 2015 By Team IBCE & Education

Dainik Bhaskar Group engages readers with campaign to save indigenous birds

4 August 2015 By Vikas Singh

Dainik Bhaskar programme teaches computer skills to senior citizens

7 July 2015 By Vinay Maheshwari

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Kompas partners with mobile marketing specialists for e-commerce efforts

21 May 2015 By Shelley Seale

Singapore Press Holdings plays a bit of much-needed roulette with start-ups

18 May 2015 By Geoff Tan

Inside Jeff Bezos’ Washington Post

12 May 2015 By Western iMedia

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CNHI sees 17% growth in app revenue

10 May 2015 By Western iMedia

How publishers can capitalise on disruption

6 May 2015 By Nikolay Malyarov

INMA becomes launch partner for Google’s Digital News Initiative

28 April 2015 By Sara Hill

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Stibo DX: The What, Why, and How

5 reasons publishers should think twice about Facebook’s tempting offer

20 April 2015 By Gerold Riedmann

4 advantages to single-vendor cloud software solution

19 April 2015 By Peter Marsh

Chicago Tribune generates digital revenue with local merchandise

18 March 2015 By Shelley Seale

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The sixth “P” in marketing: partners

29 January 2015 By Bob Provost

Postmedia drives advertising revenue with video partnership

27 January 2015 By Sandra Mackechnie

U.K. news media groups partner for 1-day mega advertising campaign

14 January 2015 By Liz Jaques

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Gannett’s full-service ad design group finds revenue in unexpected place

23 November 2014 By Connie McGarrah

Dallas Morning News sports app offers differentiation within market

19 November 2014 By Mark Francescutti

How Google sees its role in programmatic advertising partnerships with local media

10 November 2014 By Mark Toner

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Naver: the “frienemy” search engine unifying Korean publishers

27 October 2014 By Earl J. Wilkinson

New York Times partners with Citi for mobile native advertising solution

20 October 2014 By Tom Kulaga

Danish Publisher Network increases revenue with digital recruitment product

25 September 2014 By Martin Jensen

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Dallas Morning News, ad agency partner on content marketing business

24 September 2014 By Dawn McMullan

Winnipeg Free Press increases revenue from travel partner by 10 times with revamped relationship

19 August 2014 By Laurie Finley

Gazeta do Povo improves image, social media presence with political involvement campaign

17 August 2014 By Axeu Aislan Beluca

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Eidosmedia

Chronicle Herald re-designs itself for iOS 7, bringing new revenue, praise from Apple

13 August 2014 By Jill Kenny

Metro photo competition brings in revenue, engages photo-sharing demographic

6 August 2014 By Jeremy Bryant

Postmedia shares 4 reality checks discovered during its marketing strategy transformation

4 August 2014 By Siobhan Vinish

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Media Groep Limburg explores innovation by creating community around Carnival

27 July 2014 By Charles Lansu

Sunday Star-Times toy car giveaway speeds single-copy sales at key retailers

15 July 2014 By Cherie Russell

Bild.de brainstorms new revenue ideas, finds long-term success in product partnership campaigns

14 July 2014 By Anne Voigt

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APN New Zealand partners to create tourism campaign, engages audience with celebrity travel passions

1 July 2014 By Sheryl Dunlop

London Evening Standard tackles youth unemployment, sparks social debate

24 June 2014 By Will Gore

Winnipeg Free Press brings in new revenue with local homebuilder partnership, magazine

22 June 2014 By Laurie Finley

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Stibo DX: The What, Why, and How

Winnipeg Free Press partners with health authority on niche print product, brings in new revenue

8 April 2014 By Laurie Finley

Irish Times repositions old-school photo competition to increase revenue, engagement

27 March 2014 By Paul Geraghty

Amedia raises advertiser’s brand awareness with school competition

27 February 2014 By Trude B-J Margel

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Dainik Bhaskar’s 3-pronged innovation strategy draws elusive advertisers to print

18 February 2014 By Pradeep Dwivedi

Helsingin Sanomat tests solar-charged e-reader

5 November 2013 By Marek Miller

Revenue for publishers growing one year into real-time bidding partnership

17 October 2013 By Marek Miller

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ProtecMedia AI Technology

Can engagement research solve the news media industry’s revenue conundrum?

23 September 2013 By Jim Chisholm

BlackBerry teams with New York Times to market new DealBook

9 September 2013 By Tom Kulaga

6 ways publishers can take advantage of content marketing

29 July 2013 By Shafqat Islam

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Innovations, partnerships keep Dallas Morning News evolving with the times

21 July 2013 By Dan Phelan

Independent Newspapers KZN partnership brings in retail revenue, invigorates sales team

25 June 2013 By Mariam Rahiman and Robin Gould

5 Danish news media companies partner to offer advertisers real-time bidding option

19 June 2013 By Martin Jensen

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Ekstra Bladet finds success with digital advertising partners

27 May 2013 By Anders Ovesen

Fairfax creates national tourism commission campaign to promote down time

21 May 2013 By Omri Godijn

Lessons from INMA World Congress: No revenue diversification without risk

20 May 2013 By Tyler Mack

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Eidosmedia

Partnership between monks, De Standaard exemplifies successful activation marketing campaign

20 May 2013 By Emmanuel Naert

Advertising partnership puts Gannett curriculum in 1,000 schools

5 May 2013 By Neal Sullivan

Diário de Notícias looks to editorial content with revenue strategy

22 April 2013 By Ricardo Reis

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Los Angeles Times’ partnership creates interactive Oscar experience for record day

31 March 2013 By Daria Linvill

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