Topics Content and Product

Stories + Podcasts 57 Articles

6 newsrooms focus on culture change, product to center reader revenue strategy

29 March 2021 By Brie Logsdon & Paula Felps

ACM creates a podcast for “real Australia”

29 March 2021 By Tom Melville & Laura Corrigan

5 podcasts feature feminist content in Mexico

29 March 2021 By Mitzi Hernández

Toronto Star podcast proves perfect for pandemic and beyond

21 March 2021 By Paula Felps

NRC launches its NRC Audio App podcast platform

8 March 2021 By Paula Felps

Top Content and Product Articles Viewed in the Past Month

Los Andes’ 170 podcasts reach 173,000 listeners in first year

1 March 2021 By Paula Felps

New INMA report explores economic promise of podcasts for news companies

18 February 2021 By Dawn McMullan

Audio news expert shares the why and how of spoken content

17 February 2021 By Shelley Seale

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Adria Media Group’s community initiative takes root in Serbia

26 January 2021 By Paula Felps

Irish Times podcasts find perfect pairing with chocolatier

24 January 2021 By Paula Felps

INMA Elevate Scholar: Lerato Sejake of City Press

28 December 2020 By Paula Felps

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SCMP video documentary series explores the evolution, emotional depth of Hong Kong protests

21 December 2020 By Mat Booth

INMA Elevate Scholar: Mitzi Natalia Hernandez Cruz of OEM

14 December 2020 By Paula Felps

New storytelling platforms need the same rigorous standards as print

13 December 2020 By Dietmar Schantin

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Advance Local increases ad revenue stream through podcasting

11 November 2020 By Shelley Seale

Evening Standard shares 7 reasons to invest in short-form audio content

26 October 2020 By Chris Stone

4 podcast pitfalls brands need to avoid

25 October 2020 By Garth Thomas

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Wall Street Journal, Spotify partnership attracts followers, sponsorship opportunities

12 October 2020 By Brielle Buis

Schibsted takes control, publishes its own podcasts

5 October 2020 By John Einar Sandvand

Funke Mediengruppe focuses on new content projects during COVID lockdown

20 September 2020 By Ruth Betz

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El Observador addresses gender inequities with podcast, subscription offer

17 August 2020 By Fernanda Ariceta

Advance Local video series showcases “People of Alabama” on social media

16 August 2020 By Tamika Moore

Research: Audience participation, story explanation increase trust in TV news

4 August 2020 By Katalina Deaven

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Infobae video series spotlights femicide with focus on boxer Carlos Monzón

30 July 2020 By Alejo García Sosa

App Store fees are being dissected while Apple News makes important changes

28 July 2020 By L. Carol Christopher

London’s Evening Standard reaches global audiences with audio content

20 July 2020 By Chris Stone

Load More INMA Ideas

Digital events, subscriber-only podcasts should enhance premium subscriptions

16 June 2020 By Rebecca Alter

Economist, Expressen share tactics for using video and audio to drive subscriptions

20 May 2020 By Shelley Seale

Mobile is the heart of value-added services

20 May 2020 By Mark Challinor

Load More INMA Ideas

How publishers are innovating with content, experiences during the pandemic

30 April 2020 By Grzegorz Piechota

How Indian Express Group created a podcast strategy and culture

20 February 2020 By Shelley Seale

Reuters Institute shares audio strategies for media in 2020

8 January 2020 By Shelley Seale

Load More INMA Ideas

Yes, young people will pay for news, Aftenposten finds

6 November 2019 By Shelley Seale

Los Andes reshapes strategy to integrate its print, non-profit products

27 October 2019 By Luis R. García

How Schibsted gets to €101 million in reader revenue by 2020

25 September 2019 By Newsplexer Projects

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Podcast entrepreneur tells publishers to grab audience while they still can

24 September 2019 By Newsplexer Projects

Herald Sun harnesses popular podcast for subscription opportunities

3 September 2019 By Nathaniel Bane

Impact of Google, Apple is top concern for news media executives

22 August 2019 By Shelley Seale

Load More INMA Ideas

12 content ideas for podcasts

12 August 2019 By Mark Challinor

Agora Radio brings in revenue through podcast subscriptions

23 July 2019 By Shelley Seale

Patching holes in paywalls, promoting journalism, calculating churn

22 July 2019 By Grzegorz Piechota

Load More INMA Ideas

How Politico is building a winning podcast strategy

10 July 2019 By Shelley Seale

Globe and Mail looks beyond podcasts for audio opportunities

19 June 2019 By Zen Habito & Katrina Bolak

What is Scandinavia’s paid content magic and is subscription fatigue real?

19 June 2019 By Grzegorz Piechota

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Guardian, Audible, others demonstrate creative audio content, ads

2 June 2019 By Hannah Ohm Thomas

Bonnier News Brand Studio campaign builds brand, targets business clients for telecom

2 June 2019 By Matilda Olsén

Podcasts: Creating habits that lead to subscriptions

22 May 2019 By Dawn McMullan

Load More INMA Ideas

Trust, value alignment are key features of successful podcasts

16 May 2019 By Dawn McMullan

Mobile driving increases in reading, yet consumption patterns radically changing

15 May 2019 By Newsplexer Projects

Digiday, Quartz share product development wins

14 May 2019 By Newsplexer Projects

Load More INMA Ideas

How to monetise mobile storytelling’s future

12 May 2019 By Mark Challinor

Podcasts value lies in marketing journalism

11 March 2019 By Nathaniel Bane

New INMA report focuses on audio opportunities for news media companies

21 February 2019 By Dawn McMullan

Load More INMA Ideas

News publishers grapple with monetising podcasts

18 February 2019 By Emmanuel Naert

News Corp Australia grows digital subscriptions with crime storytelling brand

2 December 2018 By Charles Miranda

How Economist’s embrace of Snapchat breathed new life into the brand

14 November 2018 By Shelley Seale

Load More INMA Ideas

Stuff Circuit exposes wartime cover-ups with documentary series

28 October 2018 By Paula Penfold and Eugene Bingham

Load More INMA Ideas

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Topics Content and Product

6 newsrooms focus on culture change, product to center reader revenue strategy

ACM creates a podcast for “real Australia”

5 podcasts feature feminist content in Mexico

Toronto Star podcast proves perfect for pandemic and beyond

NRC launches its NRC Audio App podcast platform

Top Content and Product Articles Viewed in the Past Month

Los Andes’ 170 podcasts reach 173,000 listeners in first year

New INMA report explores economic promise of podcasts for news companies

Audio news expert shares the why and how of spoken content

Adria Media Group’s community initiative takes root in Serbia

Irish Times podcasts find perfect pairing with chocolatier

INMA Elevate Scholar: Lerato Sejake of City Press

SCMP video documentary series explores the evolution, emotional depth of Hong Kong protests

INMA Elevate Scholar: Mitzi Natalia Hernandez Cruz of OEM

New storytelling platforms need the same rigorous standards as print

Advance Local increases ad revenue stream through podcasting

Evening Standard shares 7 reasons to invest in short-form audio content

4 podcast pitfalls brands need to avoid

Wall Street Journal, Spotify partnership attracts followers, sponsorship opportunities

Schibsted takes control, publishes its own podcasts

Funke Mediengruppe focuses on new content projects during COVID lockdown

El Observador addresses gender inequities with podcast, subscription offer

Advance Local video series showcases “People of Alabama” on social media

Research: Audience participation, story explanation increase trust in TV news

Infobae video series spotlights femicide with focus on boxer Carlos Monzón

App Store fees are being dissected while Apple News makes important changes

London’s Evening Standard reaches global audiences with audio content

Digital events, subscriber-only podcasts should enhance premium subscriptions

Economist, Expressen share tactics for using video and audio to drive subscriptions

Mobile is the heart of value-added services

How publishers are innovating with content, experiences during the pandemic

How Indian Express Group created a podcast strategy and culture

Reuters Institute shares audio strategies for media in 2020

Yes, young people will pay for news, Aftenposten finds

Los Andes reshapes strategy to integrate its print, non-profit products

How Schibsted gets to €101 million in reader revenue by 2020

Podcast entrepreneur tells publishers to grab audience while they still can

Herald Sun harnesses popular podcast for subscription opportunities

Impact of Google, Apple is top concern for news media executives

12 content ideas for podcasts

Agora Radio brings in revenue through podcast subscriptions

Patching holes in paywalls, promoting journalism, calculating churn

How Politico is building a winning podcast strategy

Globe and Mail looks beyond podcasts for audio opportunities

What is Scandinavia’s paid content magic and is subscription fatigue real?

Guardian, Audible, others demonstrate creative audio content, ads

Bonnier News Brand Studio campaign builds brand, targets business clients for telecom

Podcasts: Creating habits that lead to subscriptions

Trust, value alignment are key features of successful podcasts

Mobile driving increases in reading, yet consumption patterns radically changing

Digiday, Quartz share product development wins

How to monetise mobile storytelling’s future

Podcasts value lies in marketing journalism

New INMA report focuses on audio opportunities for news media companies

News publishers grapple with monetising podcasts

News Corp Australia grows digital subscriptions with crime storytelling brand

How Economist’s embrace of Snapchat breathed new life into the brand

Stuff Circuit exposes wartime cover-ups with documentary series

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