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Topics Business Intelligence

Advertiser Research + Data Analytics 574 Articles

3 data drivers are key to understanding news audiences

11 August 2022 By Sarah Schmidt

3 stages of data organisation at news media companies

11 August 2022 By Ariane Bernard

Post-pandemic realities require a new approach to advertising

10 August 2022 By Paula Felps

Media24 learns what readers want from ads using online survey

7 August 2022 By Dalene Muller

Media companies should consider a self-hosted analytics solution

2 August 2022 By Ariane Bernard

Top Business Intelligence Articles Viewed in the Past Month

Vox Media, Le Monde have cookie best practices to learn from

1 August 2022 By Ariane Bernard

Vox Media, Le Monde have cookie best practices you should know about

1 August 2022 By Ariane Bernard

Reorganising media product analytics teams reveals new decision-making opportunities

31 July 2022 By Utkarsh Arora

Stears begins its multi-disciplinary storytelling approach with data

28 July 2022 By Jessica Spiegel

What media companies need to know about social commerce

19 July 2022 By Mark Challinor

No, Google Analytics didn’t get banned in [insert Euro country]

18 July 2022 By Ariane Bernard

Elusive audience data is a key element in newsroom digital transformation

18 July 2022 By Silence Mugadzaweta

3 East Asian media companies bring the business of news to their newsrooms

17 July 2022 By Chandler Wieberg & Sarah Schmidt

CommonWealth Magazine Group boosts digital magazine subscriptions with 4 steps

14 July 2022 By Paula Felps

News of Google Analytics and GDPR compliance has been (somewhat) exaggerated

14 July 2022 By Ariane Bernard

Data shows frequency, content consumption predict churn rates

7 July 2022 By Chandler Wieberg, Jalisa Haggins, Michelle Palmer Jones

Research by Borrell Associates sheds light on 4 key advertising takeaways

7 July 2022 By Mark Challinor

Mid-year forecasts: Digital advertising up, print sales down, subscription curve flattening

5 July 2022 By Dr. Merja Myllylahti

Self-driven learning options for the data curious are plentiful

5 July 2022 By Ariane Bernard

The right mixture of cross-media ad offers will bring in revenue

5 July 2022 By Mark Challinor

Data curious have many options to ease into deeper understanding

4 July 2022 By Ariane Bernard

The data curious have many options to ease into deeper understanding

30 June 2022 By Ariane Bernard

Media companies share how they build data culture into their foundations

23 June 2022 By Paula Felps, Michelle Palmer Jones, Jessica Spiegel, Chandler Wieberg, Sarah Schmidt

Proactive, data-driven approach reduces churn for news media

23 June 2022 By Michelle Palmer Jones

Media companies share how they gather, act on, interpret data

22 June 2022 By Paula Felps, Jessica Spiegel, Chandler Wieberg, Jalisa Haggins

New Reuters Institute report sheds light on logged-in users, e-mail, selective news avoidance

16 June 2022 By Ariane Bernard

Community engagement, digital experiences help media companies boost ad performance

9 June 2022 By Rebecca Alter

Dow Jones finds experimentation leads to subscription success

6 June 2022 By Chandler Weiberg

Mediahuis uses data to become more customer-focused

1 June 2022 By Paula Felps

Data can grow readership in a post-crisis environment

1 June 2022 By Paula Felps

Signs from advertising in the UK show signs of cautionary hope

30 May 2022 By Mark Challinor

E-commerce is here, so media companies need to create their strategy

25 May 2022 By Paula Felps

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