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Topics Business Intelligence

Advertiser Research + Dashboards 59 Articles

Signs from advertising in the UK show signs of cautionary hope

30 May 2022 By Mark Challinor

Telegraph collects data for newsroom to underpin subscription-first model

21 March 2022 By Michelle Palmer Jones

Small advertisers can be converted to digital with 3 solutions

16 March 2022 By Jessica Spiegel

Die Presse shares 3 key learnings after changing its data strategy

8 September 2021 By Paula Felps

VG uses Coronavirus Live Tracker to cover an international crisis

19 August 2021 By Oda Leraan Skjetne

Top Business Intelligence Articles Viewed in the Past Month

Mediahuis newsroom uses data to guide transition to digital workflow

1 June 2021 By Gerben van 't Hek & Bas Schnater

NTM gets audience data in front of reporters with integrated dashboard

21 March 2021 By Jens Pettersson

Gazeta Wyborcza mines its articles to better target ads by context

18 March 2021 By Greg Piechota

News UK uses data to tailor content to young and female readers

17 March 2021 By Greg Piechota

Ekstra Bladet develops tech behind contextual advertising

7 March 2021 By Greg Piechota

The Guardian, Aftenposten bring newsrooms into their reader revenue strategies

18 February 2021 By Brie Logsdon & Shelley Seale

Kleine Zeitung tackles branding, ad and subscription sales in a single campaign

20 December 2020 By Andrea Rachbauer

Research shows added value of advertising in trusted news media

2 November 2020 By Erik Grimm

Financial Times aligns virtual newsroom, culture to new reality

12 October 2020 By Tim Part

The Guardian shares its programmatic strategy as third-party data disappears

23 September 2020 By Shelley Seale

Using first-party data, Mediahuis Data Studio grows data-driven ad campaigns

19 August 2020 By Heleen De Winne

Ringier’s EqualVoice initiative drives gender equality in content coverage

10 August 2020 By Dr. Annabella Bassler

How to optimise ad revenue without sacrificing user experience

29 July 2020 By Shelley Seale

As traditional media gains relevance over social media, what happens to advertising?

27 July 2020 By Erik Grimm

KMTV creates mobile community with interactive app

4 June 2020 By Rich Cheary

Advertisers use print to support communities, thank staff during pandemic

18 May 2020 By Hannah Ohm Thomas

With third-party cookies in the rearview mirror, why media should celebrate

13 May 2020 By Brie Logsdon, Paula Felps, Dawn McMullan

5 case studies in data beyond third-party cookies

13 May 2020 By Brie Logsdon, Paula Felps, Shelley Seale

Advertising in crisis: the long and winding road back

11 May 2020 By Earl J. Wilkinson

Deloitte, Boston Consulting Group share economic, advertising predictions with INMA

11 May 2020 By Paula Felps & Shelley Seale

Research: Advertisers benefit from the credibility of news media

27 April 2020 By Erik Grimm

Mediahuis: Finding right tech partner for advertising data is key

13 February 2020 By Shelley Seale

Prioritising data for reader revenue versus advertising performance

6 February 2020 By Shelley Seale

Guardian: RIP third-party cookie, hello news brand building

3 February 2020 By Nick Hewat

How an e-learning platform is transforming Swedish media advertising departments

3 February 2020 By Thomas Sundgren

Mediahuis uses machine learning and brain patterns to predict customer behaviour

30 January 2020 By Shelley Seale

Ekstra Bladet, JP/Politikens Hus launch platform to address third-party data blocking

9 December 2019 By Signe Skarequist & Kasper Worm-Petersen

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