Topics Business Intelligence

Advertiser Research + Dashboards 59 Articles

Mediahuis newsroom uses data to guide transition to digital workflow

1 June 2021 By Gerben van 't Hek & Bas Schnater

NTM gets audience data in front of reporters with integrated dashboard

21 March 2021 By Jens Pettersson

Gazeta Wyborcza mines its articles to better target ads by context

18 March 2021 By Greg Piechota

News UK uses data to tailor content to young and female readers

17 March 2021 By Greg Piechota

Benchmarks show effectiveness of contextual targeting, tailoring content to light readers {newsletter}

17 March 2021 By Greg Piechota

Top Business Intelligence Articles Viewed in the Past Month

Ekstra Bladet develops tech behind contextual advertising

7 March 2021 By Greg Piechota

The Guardian, Aftenposten bring newsrooms into their reader revenue strategies

18 February 2021 By Brie Logsdon & Shelley Seale

Kleine Zeitung tackles branding, ad and subscription sales in a single campaign

20 December 2020 By Andrea Rachbauer

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Research shows added value of advertising in trusted news media

2 November 2020 By Erik Grimm

Financial Times aligns virtual newsroom, culture to new reality

12 October 2020 By Tim Part

The Guardian shares its programmatic strategy as third-party data disappears

23 September 2020 By Shelley Seale

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Stibo DX: The What, Why, and How

Using first-party data, Mediahuis Data Studio grows data-driven ad campaigns

19 August 2020 By Heleen De Winne

Ringier’s EqualVoice initiative drives gender equality in content coverage

10 August 2020 By Dr. Annabella Bassler

How to optimise ad revenue without sacrificing user experience

29 July 2020 By Shelley Seale

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Tipser - Ecommerce

As traditional media gains relevance over social media, what happens to advertising?

27 July 2020 By Erik Grimm

KMTV creates mobile community with interactive app

4 June 2020 By Rich Cheary

Advertisers use print to support communities, thank staff during pandemic

18 May 2020 By Hannah Ohm Thomas

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Sophi

With third-party cookies in the rearview mirror, why media should celebrate

13 May 2020 By Brie Logsdon, Paula Felps, Dawn McMullan

5 case studies in data beyond third-party cookies

13 May 2020 By Brie Logsdon, Paula Felps, Shelley Seale

Advertising in crisis: the long and winding road back

11 May 2020 By Earl J. Wilkinson

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Eidosmedia

Deloitte, Boston Consulting Group share economic, advertising predictions with INMA

11 May 2020 By Paula Felps & Shelley Seale

Research: Advertisers benefit from the credibility of news media

27 April 2020 By Erik Grimm

Mediahuis: Finding right tech partner for advertising data is key

13 February 2020 By Shelley Seale

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Ring Publishing

Prioritising data for reader revenue versus advertising performance

6 February 2020 By Shelley Seale

Guardian: RIP third-party cookie, hello news brand building

3 February 2020 By Nick Hewat

How an e-learning platform is transforming Swedish media advertising departments

3 February 2020 By Thomas Sundgren

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ProtecMedia AI Technology

Mediahuis uses machine learning and brain patterns to predict customer behaviour

30 January 2020 By Shelley Seale

Ekstra Bladet, JP/Politikens Hus launch platform to address third-party data blocking

9 December 2019 By Signe Skarequist & Kasper Worm-Petersen

Direct-to-consumer publishers, advertisers brands must focus on strengths, not sales

20 November 2019 By Lorna White

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Stibo DX: The What, Why, and How

Telegraph Pulse empowers journalists with real-time data

21 October 2019 By Justyna Owczarek

Mittmedia data science helps improve ad retention

13 October 2019 By Magnus Engström & Henrik Mazzanti

Is mobile the future of television for advertisers?

6 October 2019 By Lorna White

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Tipser - Ecommerce

Does media’s advertising past + its audience present equal the revenue future?

2 October 2019 By Dawn McMullan

INMA Berlin study tour: How 4 newsrooms manage data, fact checking, free content

29 September 2019 By Newsplexer Projects

Editorial dashboards typically suffer from 3 blindspots

26 September 2019 By Newsplexer Projects

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Sophi

Podcast entrepreneur tells publishers to grab audience while they still can

24 September 2019 By Newsplexer Projects

Hamburger Abendblatt’s digital transformation focuses on newsletter, regional editions

23 September 2019 By Newsplexer Projects

5 media companies share their successful advertising strategies

23 September 2019 By Newsplexer Projects

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Eidosmedia

Schibsted’s grocery research proves mobile advertising ROI

15 September 2019 By Tomas Schultz

Schibsted study identifies what really makes a native ad campaign successful

2 September 2019 By Alexander Frid Kahn

From the Wild West to walled gardens, what news publishers should know about user data

8 July 2019 By Kasper Lindskow

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Ring Publishing

Schibsted reduces churn by helping readers visualise a subscription’s value proposition

1 July 2019 By Siri Holstad Johannessen

Ekstra Bladet connects female Millennials, advertisers with Shero niche media brand

30 June 2019 By Mette Pabst

El Comercio, News Corp Australia, FT on tilting advertising landscape

17 May 2019 By Newsplexer Projects

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ProtecMedia AI Technology

Dagens Nyheter’s focus on engagement goes beyond Facebook likes

10 April 2019 By Martin Jönsson

Localised messaging elevates brands from mainstream advertising

9 April 2019 By Lorna White

MittMedia shifts focus to connecting consumers with relevant ads

22 March 2019 By Newsplexer Projects

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Stibo DX: The What, Why, and How

INMA Stockholm study tour gets first-hand look at data in newsrooms

20 March 2019 By Newsplexer Projects

What’s the backup plan for news brands after Facebook News Feed?

19 March 2019 By Grzegorz Piechota

Paddy Power, Smirnoff cleverly use context to stand out in print

18 March 2019 By Jessie Sampson

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Tipser - Ecommerce

Bonnier Next builds predictive, data-driven employment ad platform

11 December 2018 By Alexander Tatidis

Advertising study reveals range of emotions elicits brand affinity

26 November 2018 By Angela Everitt

MittMedia geo map tracks user activity, reduces churn

1 October 2018 By Magnus Engström

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Sophi

UK digital ad spend continues to focus on mobile

30 September 2018 By Lorna White

French study finds 5 key digital advertising data points

29 July 2018 By Nicolas Peltier

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Eidosmedia

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