Topics Business Intelligence

Advertiser Research + Dashboards 429 Articles

Post-pandemic realities require a new approach to advertising

10 August 2022 By Paula Felps

Media24 learns what readers want from ads using online survey

7 August 2022 By Dalene Muller

2 media companies share subtle ways to align journalism with business goals

26 July 2022 By Peter Bale

What media companies need to know about social commerce

19 July 2022 By Mark Challinor

ACM sees 64% more story conversions using data insights tool

14 July 2022 By Paula Felps

Top Business Intelligence Articles Viewed in the Past Month

Research by Borrell Associates sheds light on 4 key advertising takeaways

7 July 2022 By Mark Challinor

Mid-year forecasts: Digital advertising up, print sales down, subscription curve flattening

5 July 2022 By Dr. Merja Myllylahti

The right mixture of cross-media ad offers will bring in revenue

5 July 2022 By Mark Challinor

Community engagement, digital experiences help media companies boost ad performance

9 June 2022 By Rebecca Alter

Signs from advertising in the UK show signs of cautionary hope

30 May 2022 By Mark Challinor

E-commerce is here, so media companies need to create their strategy

25 May 2022 By Paula Felps

In-banner video ads should be a top priority for news publishers

25 May 2022 By Matthew Snyder

El Tiempo tool helps editors predict content’s success

18 May 2022 By Michelle Palmer Jones

El Universal targets at-risk users with most popular content

2 May 2022 By Michelle Palmer Jones

Aligning newsroom goals to readers is a relatively easy formula

1 May 2022 By Peter Bale

Editora Globo develops dashboard to improve newsroom processes

1 May 2022 By Michelle Palmer Jones

Print advertising remains central to the advertising mix, INMA report shows

28 April 2022 By Dawn McMullan

Diário do Nordeste builds ecosystem to monitor user behaviour

24 April 2022 By Michelle Palmer Jones

Media companies must know how their favourite analytics tool defines an active session

24 April 2022 By Ariane Bernard

Media companies should understand the benefits and limits of analytics tools

21 April 2022 By Ariane Bernard

Research shows why media advertisers need to invest in video

20 April 2022 By Jessica Spiegel

Público brings teams together to make the digital journey successful

20 April 2022 By Michelle Palmer Jones

SMS is an advertising giant that keeps growing

13 April 2022 By Mark Challinor

5 digital ad trends to share with media planners, buyers

12 April 2022 By Mark Challinor

Newsday shares challenges of data reporting in its newsroom

11 April 2022 By Kai Teoh

News companies must create a culture newsrooms will buy into

5 April 2022 By Paula Felps, Chandler Wieberg, Michelle Palmer Jones

Times Internet uses first-party data in these 5 ways

31 March 2022 By Michelle Palmer Jones

Video ads are an important part of media’s digital offering

31 March 2022 By Mark Challinor

Research backs up revenue potential of video advertising

29 March 2022 By Mark Challinor

Research: Advertisers followed consistent spending habits throughout pandemic

24 March 2022 By Katalina Deaven

Telegraph collects data for newsroom to underpin subscription-first model

21 March 2022 By Michelle Palmer Jones

Small advertisers can be converted to digital with 3 solutions

16 March 2022 By Jessica Spiegel

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