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Topics Business Intelligence

Advertiser Research 362 Articles

Community engagement, digital experiences help media companies boost ad performance

9 June 2022 By Rebecca Alter

Signs from advertising in the UK show signs of cautionary hope

30 May 2022 By Mark Challinor

E-commerce is here, so media companies need to create their strategy

25 May 2022 By Paula Felps

In-banner video ads should be a top priority for news publishers

25 May 2022 By Matthew Snyder

Print advertising remains central to the advertising mix, INMA report shows

28 April 2022 By Dawn McMullan

Top Business Intelligence Articles Viewed in the Past Month

Research shows why media advertisers need to invest in video

20 April 2022 By Jessica Spiegel

SMS is an advertising giant that keeps growing

13 April 2022 By Mark Challinor

5 digital ad trends to share with media planners, buyers

12 April 2022 By Mark Challinor

Times Internet uses first-party data in these 5 ways

31 March 2022 By Michelle Palmer Jones

Video ads are an important part of media’s digital offering

31 March 2022 By Mark Challinor

Research backs up revenue potential of video advertising

29 March 2022 By Mark Challinor

Research: Advertisers followed consistent spending habits throughout pandemic

24 March 2022 By Katalina Deaven

Small advertisers can be converted to digital with 3 solutions

16 March 2022 By Jessica Spiegel

Jagran New Media rejuvenated data research to increase advertising revenue, monetisation

20 January 2022 By Shelley Seale

5 digital advertising trends that will define 2022

18 January 2022 By Mark Challinor

6 reasons media advertising looks promising in 2022

5 January 2022 By Mark Challinor

Research shows rise in advertising spend

16 December 2021 By Mark Challinor

Newspaper ad spend, native ad opportunities are on the rise

14 December 2021 By Mark Challinor

Media companies need these 5 actions to provide real solutions to advertisers

8 December 2021 By Shelley Seale

Is there a case for going ad free?

28 November 2021 By Jodie Hopperton

Ad tech starts with understanding the consumer

21 November 2021 By Chandler Wieberg

Torstar’s media buying process centres on helping the buyer buy

27 October 2021 By Shelley Seale

Tech, data, creativity combine to transform digital advertising

20 October 2021 By Mark Challinor

Are data, technology more important than the human touch?

18 October 2021 By Mark Challinor

Yes, emotions are an advertising strategy

30 September 2021 By Shelley Seale, Michelle Palmer Jones, Paula Felps

News Corp Australia maximises “earned attention” with first-party advertising data

19 July 2021 By Michelle Palmer Jones

Singapore Press Holdings redefines its advertising proposition based on data

19 July 2021 By Chandler Wieberg

3 ways COVID-19 accelerated digital audience, ad transformation

8 July 2021 By Ken Harding & Justin Eisenband

SCMP Signal improves ad targeting with brand suitability

7 June 2021 By Timmy Bankole

3 media companies pivot advertising strategies in the face of the pandemic, Big Tech competition

13 May 2021 By Brie Logsdon, L. Carol Christopher, Paula Felps, Shelley Seale

Media advertising will feel pandemic hit until 2023

25 March 2021 By Shelley Seale

Gazeta Wyborcza mines its articles to better target ads by context

18 March 2021 By Greg Piechota

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