Topics Business Intelligence

Advertiser Research 340 Articles

News Corp Australia maximises “earned attention” with first-party advertising data

19 July 2021 By Michelle Palmer Jones

Singapore Press Holdings redefines its advertising proposition based on data

19 July 2021 By Chandler Wieberg

3 ways COVID-19 accelerated digital audience, ad transformation

8 July 2021 By Ken Harding & Justin Eisenband

SCMP Signal improves ad targeting with brand suitability

7 June 2021 By Timmy Bankole

3 media companies pivot advertising strategies in the face of the pandemic, Big Tech competition

13 May 2021 By Brie Logsdon, L. Carol Christopher, Paula Felps, Shelley Seale

Top Business Intelligence Articles Viewed in the Past Month

Media advertising will feel pandemic hit until 2023

25 March 2021 By Shelley Seale

Gazeta Wyborcza mines its articles to better target ads by context

18 March 2021 By Greg Piechota

Benchmarks show effectiveness of contextual targeting, tailoring content to light readers {newsletter}

17 March 2021 By Greg Piechota

Load More INMA Ideas

Ekstra Bladet develops tech behind contextual advertising

7 March 2021 By Greg Piechota

Should time replace pageviews as the North Star audience metric?

21 February 2021 By Greg Piechota

Southern Indian news publishers form alliance to increase digital advertising market share

3 January 2021 By Sushil Kumar Tyagi

Load More INMA Ideas

United Robots

2 approaches to forecasting pageviews offer insight to advertising targets

27 December 2020 By Lovisa Bergström

Kleine Zeitung tackles branding, ad and subscription sales in a single campaign

20 December 2020 By Andrea Rachbauer

Research shows added value of advertising in trusted news media

2 November 2020 By Erik Grimm

Load More INMA Ideas

iZooto

Times Internet grows revenue, engagement with seamless ad and content rendering

29 October 2020 By Shelley Seale

Connected TV can help media ride the advertising wave of the future

28 October 2020 By Shelley Seale

COVID-19 proves m-commerce is here to stay

27 October 2020 By Lorna White

Load More INMA Ideas

FewCents

The Guardian shares its programmatic strategy as third-party data disappears

23 September 2020 By Shelley Seale

New INMA report explains why branded content fits today’s advertising moment

16 September 2020 By Dawn McMullan

Indian news publishers need new ad strategy in COVID times

13 September 2020 By Sushil Kumar Tyagi

Load More INMA Ideas

Eidosmedia

South China Morning Post’s data-driven personas empower stakeholders to take action

8 September 2020 By Korey Lee & Tommy Tse

Using first-party data, Mediahuis Data Studio grows data-driven ad campaigns

19 August 2020 By Heleen De Winne

How to optimise ad revenue without sacrificing user experience

29 July 2020 By Shelley Seale

Load More INMA Ideas

Tipser - Ecommerce

As traditional media gains relevance over social media, what happens to advertising?

27 July 2020 By Erik Grimm

Where media advertising goes next is focus of new INMA report

16 July 2020 By Dawn McMullan

Advertisers use print to support communities, thank staff during pandemic

18 May 2020 By Hannah Ohm Thomas

Load More INMA Ideas

United Robots

With third-party cookies in the rearview mirror, why media should celebrate

13 May 2020 By Brie Logsdon, Paula Felps, Dawn McMullan

5 case studies in data beyond third-party cookies

13 May 2020 By Brie Logsdon, Paula Felps, Shelley Seale

Programmatic has taken a huge hit, but opportunities can be found

12 May 2020 By Brie Logsdon & Dawn McMullan

Load More INMA Ideas

iZooto

How COVID-19 has impacted India’s media and entertainment sector

12 May 2020 By Shelley Seale

Advertising in crisis: the long and winding road back

11 May 2020 By Earl J. Wilkinson

Deloitte, Boston Consulting Group share economic, advertising predictions with INMA

11 May 2020 By Paula Felps & Shelley Seale

Load More INMA Ideas

FewCents

Research offers snapshot of trust, reading habits, Q2 advertising predictions

5 May 2020 By Brie Logsdon

Research: Advertisers benefit from the credibility of news media

27 April 2020 By Erik Grimm

Navigating your sales team through crisis and ramping up for turnaround

26 March 2020 By Shelley Seale

Load More INMA Ideas

Eidosmedia

Quantifying the COVID-19 impact on subscriptions, content, attention, programmatic

23 March 2020 By Grzegorz Piechota

Expect advertising bust through 2nd quarter then mild rebound, publishers tell INMA

22 March 2020 By Earl J. Wilkinson

The short- and long-term impact of COVID-19 to news publishers

22 March 2020 By Ken Harding

Load More INMA Ideas

Tipser - Ecommerce

Research: Audience attitude survey finds most trust established news brands

8 March 2020 By Rahul Sethi

Mediahuis: Finding right tech partner for advertising data is key

13 February 2020 By Shelley Seale

Prioritising data for reader revenue versus advertising performance

6 February 2020 By Shelley Seale

Load More INMA Ideas

United Robots

Guardian: RIP third-party cookie, hello news brand building

3 February 2020 By Nick Hewat

Mediahuis uses machine learning and brain patterns to predict customer behaviour

30 January 2020 By Shelley Seale

Ekstra Bladet, JP/Politikens Hus launch platform to address third-party data blocking

9 December 2019 By Signe Skarequist & Kasper Worm-Petersen

Load More INMA Ideas

iZooto

Direct-to-consumer publishers, advertisers brands must focus on strengths, not sales

20 November 2019 By Lorna White

Holistic view of audience is essential as advertisers consider buying power

12 November 2019 By Darrell Kunken

New York Times Readerscope turns article data into action

11 November 2019 By Kendell Timmers

Load More INMA Ideas

FewCents

Mittmedia data science helps improve ad retention

13 October 2019 By Magnus Engström & Henrik Mazzanti

Is mobile the future of television for advertisers?

6 October 2019 By Lorna White

Does media’s advertising past + its audience present equal the revenue future?

2 October 2019 By Dawn McMullan

Load More INMA Ideas

Eidosmedia

Podcast entrepreneur tells publishers to grab audience while they still can

24 September 2019 By Newsplexer Projects

5 media companies share their successful advertising strategies

23 September 2019 By Newsplexer Projects

Schibsted’s grocery research proves mobile advertising ROI

15 September 2019 By Tomas Schultz

Load More INMA Ideas

Tipser - Ecommerce

Schibsted study identifies what really makes a native ad campaign successful

2 September 2019 By Alexander Frid Kahn

SPH Magazines launches audience targeting capability for advertisers

13 August 2019 By Hafizah Hazahal

Helping advertisers use business outcomes as a form of attribution

12 August 2019 By Darrell Kunken

Load More INMA Ideas

United Robots

Research demonstrates power of trust in context with advertising

22 July 2019 By Simon Davies

From the Wild West to walled gardens, what news publishers should know about user data

8 July 2019 By Kasper Lindskow

Ekstra Bladet connects female Millennials, advertisers with Shero niche media brand

30 June 2019 By Mette Pabst

Load More INMA Ideas

iZooto

Will Amazon, Alibaba eat the bigger slice of the advertising pie?

29 May 2019 By Dr. Merja Myllylahti

Bennett Coleman & Co. streamlines, reduces costs with digital ad sales, pricing ecosystem

20 May 2019 By Raman Agarwal

How digital advertisers can capture the attention of distracted consumers

17 May 2019 By Newsplexer Projects

Load More INMA Ideas

FewCents

El Comercio, News Corp Australia, FT on tilting advertising landscape

17 May 2019 By Newsplexer Projects

Digital advertising landscape: Dirty Web, ad trends, sales compensation

15 May 2019 By Newsplexer Projects

From Amazon to local advertisers, 5 news brands learn to better engage

15 May 2019 By Dawn McMullan

Load More INMA Ideas

Eidosmedia

Averting the retail apocalypse: lessons from 2 Singapore malls

12 May 2019 By Hafizah Hazahal

Revenue opportunities await with rise of OTT media, second prime time

9 May 2019 By Philippe Guay

Localised messaging elevates brands from mainstream advertising

9 April 2019 By Lorna White

Load More INMA Ideas

Tipser - Ecommerce

Unilever, Air New Zealand rethink digital ad strategy post-Christchurch shooting

7 April 2019 By Dr. Merja Myllylahti

MittMedia shifts focus to connecting consumers with relevant ads

22 March 2019 By Newsplexer Projects

Paddy Power, Smirnoff cleverly use context to stand out in print

18 March 2019 By Jessie Sampson

Load More INMA Ideas

United Robots

5 ways to make news media research actionable

27 February 2019 By Gary Meo

Advertising clients need help honouring privacy laws while mining key data

24 February 2019 By Darrell Kunken

Research: How video increases ad revenue, audience engagement

12 February 2019 By Philippe Guay

Load More INMA Ideas

iZooto

NewsMediaWorks campaign reinforces consumer trust in news media advertising

27 January 2019 By Peter Miller

How to help media advertisers reach younger audiences

1 January 2019 By Darrell Kunken

5 video trends to watch in 2019

27 December 2018 By Philippe Guay

Load More INMA Ideas

FewCents

Bonnier Next builds predictive, data-driven employment ad platform

11 December 2018 By Alexander Tatidis

Advertising study reveals range of emotions elicits brand affinity

26 November 2018 By Angela Everitt

5 video trends from 2018

20 November 2018 By Philippe Guay

Load More INMA Ideas

Eidosmedia

Automation helps publishers report better data to ad customers more quickly

19 November 2018 By Darrell Kunken

How SPH Magazines, ad brands increase engagement with AR

18 November 2018 By Hafizah Hazahal

Hindu Group study pinpoints strengths of print advertising

29 October 2018 By Dr. Sathya Sriram

Load More INMA Ideas

Tipser - Ecommerce

How blockchain can enable next-generation media

17 October 2018 By Shelley Seale

Advertising clients need help visualising marketing mix, buys

9 October 2018 By Darrell Kunken

UK digital ad spend continues to focus on mobile

30 September 2018 By Lorna White

Load More INMA Ideas

United Robots

Nike: social champion or calculated marketer?

24 September 2018 By Angela Everitt

How Mittmedia is driving new digital ad revenue, growth in age of duopoly

19 September 2018 By Shelley Seale

News brands, their advertisers score during World Cup

13 August 2018 By Ilse Peeters

Load More INMA Ideas

iZooto

Digital detox is reminder to advertisers to remain relevant, non-intrusive

12 August 2018 By Lorna White

Facebook, Google are far from struggling with digital advertising revenue

6 August 2018 By Dr. Merja Myllylahti

Research: Quality online environments = better advertiser engagement

5 August 2018 By Jessie Sampson

Load More INMA Ideas

FewCents

French study finds 5 key digital advertising data points

29 July 2018 By Nicolas Peltier

Research: Advertising on trusted media platforms increases brand preference

23 July 2018 By Erik Grimm

Amedia native ad campaign plays on local pride, boosts brand awareness

15 July 2018 By Rikke Monsen and Danny J. Pellicer

Load More INMA Ideas

Eidosmedia

Ads drive conversations with newsworthy context

2 July 2018 By Jessie Sampson

Print + digital platforms deliver best advertising value

13 June 2018 By Darrell Kunken

Research: Advertisers underspend on news brands, missing out on £3 billion profit

22 May 2018 By Jessie Sampson

Load More INMA Ideas

Tipser - Ecommerce

6 audience segments defined by preferences (hint: trust is key)

16 May 2018 By Donald Williams and Rahul Sethi

Mobile, video are key growth drivers in UK digital ad spend

13 May 2018 By Lorna White

Use data to understand, inform advertiser customer communication

8 April 2018 By Cathy Colliver

Load More INMA Ideas

United Robots

Research shows news media ad revenue increasing, driven by digital

1 April 2018 By Nicolas Peltier

Research: Ad placement affects memory retention

25 February 2018 By Jessie Sampson

Thoughtful neuromarketing helps better target ads

12 February 2018 By Erik Grimm

Load More INMA Ideas

iZooto

Search, social lead French digital advertising market

6 February 2018 By Nicolas Peltier

Advertising data is crucial to post-campaign follow-up

28 January 2018 By Darrell Kunken

Google outlines initiatives to support better advertising standards

24 January 2018 By Shelley Seale

Load More INMA Ideas

FewCents

Left or right? Big or small? Answering ad questions with RAMetrics

21 January 2018 By Jessie Sampson

Global survey shows native advertising trends in news media

17 January 2018 By Shelley Seale

Digital touchpoints yet to replace print for retail advertising

14 January 2018 By Gary Meo

Load More INMA Ideas

Eidosmedia

Trust, truth remain cornerstones of news media brands

13 December 2017 By Marian Slevin

INMA report dives into latest global native advertising trends

6 December 2017 By Dawn McMullan

How audience data drives The Atlantic’s native ad strategy

16 November 2017 By Dawn McMullan

Load More INMA Ideas

Tipser - Ecommerce

How customer lifetime value equals more digital revenue

15 November 2017 By Xavier van Leeuwe, Matthijs van de Peppel, and Matt Lindsay

A rant about print newspaper advertising declines

12 November 2017 By Gary Meo

Helping advertisers understand consumer behaviour insights

2 November 2017 By Darrell Kunken

Load More INMA Ideas

United Robots

12 data questions help advertisers understand audience behaviour

17 October 2017 By Greg Bright

Customised data is key to building advertising partnerships

3 October 2017 By Darrell Kunken

Consolidating ad customer data in 4 essential steps

21 September 2017 By Greg Bright

Load More INMA Ideas

iZooto

JP/Politikens Hus launches “programmatic print” ad initiative

19 September 2017 By Jakob Nielsen and Thomas Lue Lytzen

How to target the right news app users

19 September 2017 By Sebo Banerjee

Branded content partnerships prove effective, safe

5 September 2017 By Jessie Sampson

Load More INMA Ideas

FewCents

Facebook, Google still dominate digital advertising, but competitors are growing

4 September 2017 By David Murphy

Leader Community News increases ad revenue 33% with community data

20 August 2017 By Kim Tomasello

Help media advertising clients analyse heavy versus light Internet users

16 August 2017 By Darrell Kunken

Load More INMA Ideas

Eidosmedia

As mobile advertising becomes more popular, viewability becomes more important

8 August 2017 By Lorna White

Research shows why the power of context counts in advertising

25 July 2017 By Jessie Sampson

Independent News & Media fuels passion for print advertising with facts

18 July 2017 By Marian Slevin

Load More INMA Ideas

Tipser - Ecommerce

Why accurately representing Hispanics is important for media surveys

18 July 2017 By Gary Meo

Courier-Journal creates branded content story for energy company

27 June 2017 By Cathy Colliver

Popping the filter bubble

15 June 2017 By Jessie Sampson

Load More INMA Ideas

United Robots

Mobile news audience grows despite circulation declines

14 June 2017 By Gary Meo

Business opportunities emerge as retail transformation plays out

1 June 2017 By Darrell Kunken

7 reasons media advertising declined, 6 ways to recover

23 May 2017 By Newsplexer Projects

Load More INMA Ideas

iZooto

Atlantic, Bloomberg, Google tout promise of native ads

23 May 2017 By Newsplexer Projects

How AI, machine learning, automation are changing news

22 May 2017 By Newsplexer Projects

Media companies must look to non-retail industries for revenue

18 May 2017 By John Newby

Load More INMA Ideas

FewCents

Facebook’s advertising strategy raises questions over ethical practices

15 May 2017 By Michael Beach

True personalisation not yet reality for WashPo, media industry

11 May 2017 By Dawn McMullan

Research supports the power of preprints

10 May 2017 By Gary Meo

Load More INMA Ideas

Eidosmedia

New research shows mobile drives digital ad spend growth

30 April 2017 By Lorna White

Economist focuses on what small team can do with Big Data

25 April 2017 By Dawn McMullan

Research shows adblocker link to higher reader engagement

16 April 2017 By Matt Lindsay

Load More INMA Ideas

Tipser - Ecommerce

5 considerations before embarking on a Big Data journey

28 March 2017 By Sebo Banerjee

De Persgroep research: Context, control are key in video ads

21 March 2017 By Dieter Thijs

Adblocking goes mobile

19 March 2017 By David Murphy

Load More INMA Ideas

United Robots

4 audience segments media advertisers need to meet

14 March 2017 By Gary Meo

Mediahuis looks ahead to target advertising, personalisation

9 March 2017 By Dawn McMullan

7 ways Millennials, Boomers read news differently

5 March 2017 By Tosha Kirk and Rahul Sethi

Load More INMA Ideas

iZooto

Big Data strategy often starts with “quick wins”

22 February 2017 By Dawn McMullan

Load More INMA Ideas

FewCents

Why Become A Member?

Strategic Reports

Total access to all INMA reports on just-in-time topics, trends, and case studies
Member Directory

The most powerful tool in media: global peer connections at the leading companies
Industry Headlines

Daily news industry headlines personally curated by INMA, inclusive of archives
Best Practices

Thousands of best practices and case studies to grow audience, revenue, and brand
Crowdsourced Ideas

Learn what fellow INMA members are prioritising: most-read, social shares, searches
Conference Presentations

Thousands of INMA conference presentations for ideation and benchmarking
Webinars

Bring INMA to your computer or phone with exclusive case study-based Webinars
Newsletters

Subscribe to 20+ newsletters by latest content, topic, or world region
Conference Discounts

Members enjoy up to 50% registration discounts on INMA conferences worldwide

Become A Member

Already have an account? Log in now

By continuing to browse or by clicking “ACCEPT,” you agree to the storing of cookies on your device to enhance your site experience. To learn more about how we use cookies, please see our privacy policy.

I ACCEPT