Topics Business Intelligence

All 1222 Articles

NZ Herald app re-launch focuses on design, boosts subscriptions

12 April 2021 By Paula Felps

Benchmarks show importance of news subscriber yield management

12 April 2021 By Matthew Lulay & Matt Lindsay

What is the role of data in media’s digital disruption?

12 April 2021 By Greg Piechota

Upcoming Webinar: What news publishers need to know about Google’s Privacy Sandbox

12 April 2021 By Shelley Seale

4 ways to connect media data strategy and business objectives

8 April 2021 By Greg Piechota

Top Business Intelligence Articles Viewed in the Past Month

If data isn’t the new oil, what is its role in transformation? {newsletter}

8 April 2021 By Greg Piechota

The trustworthiness of news organisations begins with a Google search

7 April 2021 By Katalina Deaven

Ringier’s EqualVoice measures visibility of women in media

4 April 2021 By Dr. Annabella Bassler

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Video production is in every reporter’s toolbox in this small newsroom

1 April 2021 By Tord Selmer-Nedrelid

15 media companies selected for Latin American Audience Analytics Accelerator

31 March 2021 By Dawn McMullan

Aggregating data flags notable reader behaviour at Dagens Nyheter

29 March 2021 By Lovisa Bergström

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INMA Elevate Scholar: Esther Anyakwo of Dow Jones Newswires

28 March 2021 By Paula Felps

Media advertising will feel pandemic hit until 2023

25 March 2021 By Shelley Seale

“Sleepers” are the biggest risk to your subscription business

24 March 2021 By Greg Piechota

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Stibo DX: The What, Why, and How

Why “sleepers” are the biggest risk to your subscription business

24 March 2021 By Greg Piechota

NTM gets audience data in front of reporters with integrated dashboard

21 March 2021 By Jens Pettersson

Gazeta Wyborcza mines its articles to better target ads by context

18 March 2021 By Greg Piechota

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News UK uses data to tailor content to young and female readers

17 March 2021 By Greg Piechota

Benchmarks show effectiveness of contextual targeting, tailoring content to light readers {newsletter}

17 March 2021 By Greg Piechota

SCMP leads the exit from the open marketplace

15 March 2021 By Ian Hocking

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Robot journalism boosts FVN’s real estate coverage

15 March 2021 By Paula Felps

Aftenposten Junior translates tough news for young readers

9 March 2021 By Mari Midtstigen

News companies should rethink onboarding registered users, North Star goals

9 March 2021 By Greg Piechota

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Ekstra Bladet develops tech behind contextual advertising

7 March 2021 By Greg Piechota

Financial Times, Bauer share product success metrics that work company-wide

3 March 2021 By Shelley Seale

Data-driven culture leads Grupo RBS in times of uncertainty

2 March 2021 By Arthur Ruckert

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8 key takeaways from INMA’s Media Subscriptions Summit 4.0

25 February 2021 By Brie Logsdon

What the third-party cookie apocalypse means for media analytics

24 February 2021 By Greg Piechota

SCMP changed data culture with an in-house data champions programme

22 February 2021 By Korey Lee & Romain Rouquier

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Should time replace pageviews as the North Star audience metric?

22 February 2021 By Greg Piechota

These 3 strategies can improve organic subscriptions growth

22 February 2021 By Stephanie Lievano

Small, local media leverage automated journalism to drive conversions, pageviews

21 February 2021 By Cecilia Campbell

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Stibo DX: The What, Why, and How

Should time replace pageviews as the North Star audience metric?

21 February 2021 By Greg Piechota

The Guardian, Aftenposten bring newsrooms into their reader revenue strategies

18 February 2021 By Brie Logsdon & Shelley Seale

Research: Subscriptions at top 123 news publishers grew almost 58% in 2020

17 February 2021 By Brie Logsdon

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Facebook and INMA launch Audience Analytics Accelerator for Latin America

17 February 2021 By Dawn McMullan

How media can use AI to advance long-term strategies

15 February 2021 By Sushil Kumar Tyagi

Bloomberg, Wall Street Journal, Washington Post share subscription growth strategies

11 February 2021 By Shelley Seale

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Research points to nurturing light readers

9 February 2021 By Greg Piechota

Research: Two-thirds of UK appreciate journalism more since pandemic

8 February 2021 By Lorna White

Sydney Morning Herald, Age focus on what content doesn’t work to create more of what does

8 February 2021 By Aimie Rigas

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Research points to nurturing light readers, asking less at registration

8 February 2021 By Greg Piechota

Research: U.S. cable news politicises coronavirus coverage

4 February 2021 By Katalina Deaven

3 news executives share strategies to successfully bring data to the newsroom

3 February 2021 By Shelley Seale

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Data and automation tech are transforming how media companies connect with audiences

1 February 2021 By Brie Logsdon

How Wall Street Journal uses metrics and engagement to drive digital subscriptions

1 February 2021 By Shelley Seale

How can news publishers know why a reader stops subscribing?

28 January 2021 By Greg Piechota

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How to create a first-party data strategy in the cookieless future

27 January 2021 By Shelley Seale

ViaPaís uses data journalism to report on changing local prices of common items

25 January 2021 By Julieta Rico

4-step process helps news publishers analyse subscriber churn

25 January 2021 By Utkarsh Arora

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Stibo DX: The What, Why, and How

Could mobile marketing be the holy grail for media companies?

24 January 2021 By Mark Challinor

Regional German publishers cooperate to solve the challenges of audience analytics

20 January 2021 By Shelley Seale

INMA publishes “INMA Knows AI and the Newsroom” curation category

14 January 2021 By Dawn McMullan

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Regional German publishers share costs of data science to drive reader revenue

12 January 2021 By Greg Piechota

SCMP shares best practices for building user loyalty using AI

11 January 2021 By Korey Lee

Personalised product recommendations increase subscriber engagement at Kauppalehti

11 January 2021 By Johanna Suhonen

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FAZ Appetizer uses AI to serve up personalised news feeds, increasing engagement

10 January 2021 By Paula Felps

Southern Indian news publishers form alliance to increase digital advertising market share

3 January 2021 By Sushil Kumar Tyagi

Grupo RBS details its 2-year data-driven journey

3 January 2021 By Arthur Ruckert

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ProtecMedia AI Technology

Consumption habits, digitisation are likely to continue in 2021

28 December 2020 By Lorna White

2 approaches to forecasting pageviews offer insight to advertising targets

27 December 2020 By Lovisa Bergström

Collaborative project uses AI to examine gender bias in media

27 December 2020 By Agnes Stenbom

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INMA Elevate Scholar: Jun-Kai Teoh of Newsday

21 December 2020 By Paula Felps

Kleine Zeitung tackles branding, ad and subscription sales in a single campaign

20 December 2020 By Andrea Rachbauer

Newsroom automation moves ahead of schedule in 2020

20 December 2020 By Cecilia Campbell

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Engaged users spend 2 to 10 times longer on news Web pages than unengaged registered users

15 December 2020 By Maya Cieszynska

Research: Comments section adds value, but platform must be carefully considered

13 December 2020 By Katalina Deaven

Why Dagens Nyheter operates as if print did not exist

10 December 2020 By Shelley Seale

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Stibo DX: The What, Why, and How

NRC grew subscriptions by 25,000 in the past year, reaching record numbers

1 December 2020 By Matt Lindsay

The Spectator builds a successful membership model using data about the reader journey

29 November 2020 By Shelley Seale

Infobae shares its strategy to remain the world’s most-read Spanish-language platform

24 November 2020 By Raquel Meikle & Ana Gutierrez

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EY India lays out the 2021 playbook for South Asia news media

24 November 2020 By Shelley Seale

3 questions to ask as media transition from the precision era to the predictive era

23 November 2020 By Stephanie Lievano

Study reveals a “world without news” concerns readers

11 November 2020 By Hannah Ohm Thomas

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Report identifies 4 pillars of building a subscription-first media company

10 November 2020 By Dawn McMullan

5 common pitfalls publishers should avoid in digital subscription experimentation

9 November 2020 By Brie Logsdon

First-party data helps marketers understand what customers want

9 November 2020 By Cathy Colliver

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ProtecMedia AI Technology

Bonnier News Local uses data to target younger sports fans

8 November 2020 By Shelley Seale

Independent balances needs of ad model with reader engagement through segmentation

8 November 2020 By Shelley Seale

Grupo RBS shares 5 lessons from its data-driven journey

3 November 2020 By Arthur Ruckert

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Research shows added value of advertising in trusted news media

2 November 2020 By Erik Grimm

Journalism paired with data is required for media survival

2 November 2020 By Sergio Sicheri

How to transition print readers to digital while retaining their profitability

1 November 2020 By Matt Lindsay

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SPH responds to 2 trends: COVID bump and irrelevance of third-party cookies

1 November 2020 By Fred Lai

Times Internet grows revenue, engagement with seamless ad and content rendering

29 October 2020 By Shelley Seale

Connected TV can help media ride the advertising wave of the future

28 October 2020 By Shelley Seale

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Stibo DX: The What, Why, and How

Aftonbladet uses automated content to quickly build local coverage

28 October 2020 By Cecilia Campbell

COVID-19 proves m-commerce is here to stay

27 October 2020 By Lorna White

INMA Africa Media Summit will focus on the business of journalism

27 October 2020 By Dawn McMullan

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INMA 30 Under 30: Lovisa Bergström of Dagens Nyheter

27 October 2020 By Dawn McMullan

Evening Standard shares 7 reasons to invest in short-form audio content

26 October 2020 By Chris Stone

How Nordic news media companies measure engagement, loyalty

25 October 2020 By Jens Pettersson

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Globe and Mail offers 5 key insights to support advertisers, readers during COVID

22 October 2020 By Shelley Seale

Aftenposten works to convince journalists of the value of data analytics

22 October 2020 By Shelley Seale

INMA 30 Under 30: Michael Sommer of Kleine Zeitung

22 October 2020 By Dawn McMullan

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ProtecMedia AI Technology

Research shows how media companies can succeed with acquisition, retention during COVID

14 October 2020 By Shelley Seale

Financial Times aligns virtual newsroom, culture to new reality

12 October 2020 By Tim Part

INMA 30 Under 30: Robert Tidball of Australian Community Media

12 October 2020 By Dawn McMullan

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Collaboration, shared KPIs are key to digital subscription success at Alma Media

11 October 2020 By Johanna Suhonen

Research: 5 ways to help media co-workers discuss polarising issues

8 October 2020 By Katalina Deaven

INMA 30 Under 30: Zack Korman of Aller Media

7 October 2020 By Dawn McMullan

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INMA 30 Under 30: Kartikay Khosla of Jagran New Media

6 October 2020 By Dawn McMullan

Canadian Broadcasting Corporation creates tool to emphasise content engagement

4 October 2020 By Paul Mcgrath

How BBC is creating voice-first news to meet audience needs

30 September 2020 By Shelley Seale

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Stibo DX: The What, Why, and How

Low price sensitivity opens doors for digital subscription pricing optimisation

29 September 2020 By Matt Lindsay & Matthew Lulay

NZ Herald outperforms global industry leaders in digital subscriptions

28 September 2020 By Grzegorz Piechota

What constitutes ethical data mining in the age of “The Social Dilemma?”

28 September 2020 By Vivian Warby

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Why Handelsblatt pulled the plug on its robot journalism

28 September 2020 By Martin Dowideit

Engagement and subscription benchmarks compare peers in the Americas and Europe

27 September 2020 By Grzegorz Piechota

Experimenting, testing, and learning are keys to growing a digital subscription business

24 September 2020 By Shelley Seale

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INMA 30 Under 30: Arthur Rückert of Grupo RBS

24 September 2020 By Dawn McMullan

Engagement benchmarks compare publishers from Europe and the Americas while NZ Herald leads everyone

23 September 2020 By Grzegorz Piechota

The Guardian shares its programmatic strategy as third-party data disappears

23 September 2020 By Shelley Seale

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ProtecMedia AI Technology

Research: Reports of COVID bump’s end are greatly exaggerated

22 September 2020 By Grzegorz Piechota

New INMA report explains why branded content fits today’s advertising moment

16 September 2020 By Dawn McMullan

Indian news publishers need new ad strategy in COVID times

13 September 2020 By Sushil Kumar Tyagi

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Content is king, but data yields power behind the throne

10 September 2020 By Dietmar Schantin

Publishers must focus on retention and acquisition for long-term success

10 September 2020 By Shelley Seale

South China Morning Post’s data-driven personas empower stakeholders to take action

8 September 2020 By Korey Lee & Tommy Tse

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How Evening Standard grew its YouTube audience to 100,000 subscribers in 10 months

7 September 2020 By Chris Stone

Ringier Axel Springer increases user engagement with focus on automation

2 September 2020 By Shelley Seale

German, Nordic research finds 9 takeaways for digital subscription content strategy

1 September 2020 By Joonas Partanen

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Stibo DX: The What, Why, and How

What is the value of knowing a reader?

31 August 2020 By Arvid Tchivzhel & Matt Lindsay

Pragmatic approach to natural language generation delivers reliable robot journalism

30 August 2020 By Cecilia Campbell

Research: News demand decreases from early COVID-19 days

23 August 2020 By Rahul Sethi

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Finding out what audience “power users” want is key to charging for premium content

20 August 2020 By Shelley Seale

Using first-party data, Mediahuis Data Studio grows data-driven ad campaigns

19 August 2020 By Heleen De Winne

Funke Media Group uses topic modelling to plan content

16 August 2020 By Marie-Louise Timcke

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Telegraph creates new scoring metric for audience engagement and retention

10 August 2020 By Dan Silver

Ringier’s EqualVoice initiative drives gender equality in content coverage

10 August 2020 By Dr. Annabella Bassler

Bergens Tidende uses AI to reveal newsroom biases, diversify coverage

9 August 2020 By Agnes Stenbom

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ProtecMedia AI Technology

Newsday’s social media data analysis results in fewer posts, increased subscriptions

2 August 2020 By Elaine Piniat

4 post-COVID bump subscription risks point to next steps in 2020

2 August 2020 By Arvid Tchivzhel & Matt Lindsay

How to optimise ad revenue without sacrificing user experience

29 July 2020 By Shelley Seale

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SCMP new edition, campaign build meaningful news media brand in Asia

27 July 2020 By Wayne Knowles

As traditional media gains relevance over social media, what happens to advertising?

27 July 2020 By Erik Grimm

One-third of reader churn could be saved with payment retries

22 July 2020 By Grzegorz Piechota

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Retrying payments will save subscriptions, and the COVID bump isn’t over

21 July 2020 By Grzegorz Piechota

Where media advertising goes next is focus of new INMA report

16 July 2020 By Dawn McMullan

Digital subscribers are more interested in user experience than added content

16 July 2020 By Grzegorz Piechota

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Stibo DX: The What, Why, and How

The more Dennik N readers pay, the less they read

15 July 2020 By Grzegorz Piechota

Tribune Publishing’s robust testing grows subscription revenue

15 July 2020 By Shelley Seale

What if readers who pay more actually read less?

15 July 2020 By Grzegorz Piechota

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Benchmarks help media companies measure their digital footprint against competitors

15 July 2020 By Shelley Seale

How to reduce digital subscriber churn by addressing payment failures

9 July 2020 By Grzegorz Piechota

Jagran New Media’s editorial team evolves into data-driven content generation

9 July 2020 By Shelley Seale

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In-house articles convert better than articles from news wires

8 July 2020 By Grzegorz Piechota

Product features, not content, are most-touted benefit of digital subscriptions

7 July 2020 By Grzegorz Piechota

Media companies tout product features over content as subscription benefit

6 July 2020 By Grzegorz Piechota

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ProtecMedia AI Technology

What can AI teach us about behaviours leading to churn?

5 July 2020 By Grzegorz Piechota

What news media can learn about audience retention from Netflix

1 July 2020 By Grzegorz Piechota

Jagran New Media uses personalised content recommendation to increase user engagement

1 July 2020 By Shelley Seale

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INMA report looks at advertising and data ramifications of third-party cookie phaseout

30 June 2020 By Dawn McMullan

Wall Street Journal data makes the case for a robust onboarding experience

30 June 2020 By Grzegorz Piechota

Everything you wanted to know about retention but were afraid to ask

29 June 2020 By Grzegorz Piechota

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6 ways to implement data unicity in your media company

25 June 2020 By Shelley Seale

How BBC is reinventing news for voice platforms

22 June 2020 By Zoe Murphy

Sydney Morning Herald, Age launch premium subscription, products during pandemic

22 June 2020 By Ben Haywood

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Stibo DX: The What, Why, and How

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