Topics Business Intelligence

1,828 Articles

Media companies benefit by housing ads on their own sites, apps

21 October 2021 By Jesse Moeinifar

Engaging, retaining light readers is key for reader revenue strategies

20 October 2021 By Shelley Seale

Tech, data, creativity combine to transform digital advertising

20 October 2021 By Mark Challinor

8 strategies point media companies toward audience-centric transformation

19 October 2021 By Shelley Seale

NYT, Nikkei, Independent UK succeed with first-party data strategies

19 October 2021 By Paula Felps, Michelle Palmer Jones, Chandler Wieberg

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Do tech-centered ad teams need more human creativity?

19 October 2021 By Mark Challinor

Are data, technology more important than the human touch?

18 October 2021 By Mark Challinor

Creating a data-positive newsroom culture requires concessions to journalists

17 October 2021 By Greg Piechota

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Newsrooms, media teams organise around data to better reach audiences

14 October 2021 By Paula Felps & Michelle Palmer Jones

Ringier Axel Springer, Sifted reach audiences through data

14 October 2021 By Chandler Wieberg & Dawn McMullan

Survey shares media companies’ thoughts on first-party data model

13 October 2021 By Shelley Seale

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Focus and quality are key when identifying media consumer needs and wants

13 October 2021 By Shelley Seale

Building data-positive newsroom culture, measuring journalism’s impact are important

13 October 2021 By Greg Piechota

News publishers can maximise revenue with subscriber-only (premium) content

11 October 2021 By Matt Lindsay & Arvid Tchivzhel

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CRUX

Newsday’s data platform offers newsroom solution for data journalism

10 October 2021 By Kai Teoh

Schibsted identifies 5 areas of AI value creation

7 October 2021 By Michelle Palmer Jones

Subscription marketing: 3 ways to build the engine to drive new acquisition

6 October 2021 By Ken Harding & Justin Eisenband

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2 models help news media companies get data, product innovation right

5 October 2021 By Shelley Seale & Paula Felps

A growing number of publishers automate real estate coverage — here’s why

5 October 2021 By Cecilia Campbell

Hamburger Abendblatt uses interviews, surveys to determine what is missing

4 October 2021 By Ruth Betz

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Past print subscriptions predict future digital subscription opportunities

3 October 2021 By Greg Piechota

Dallas Morning News keeps product initiatives simple for success

3 October 2021 By Sylvia Borowski

Yes, emotions are an advertising strategy

30 September 2021 By Shelley Seale, Michelle Palmer Jones, Paula Felps

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Eidosmedia

New INMA report: Light readers are next growth path for digital subscriptions

30 September 2021 By Dawn McMullan

4 ways Gannett uses technology to build immersive user experiences

29 September 2021 By Shelley Seale

Past print subscription numbers could predict future digital subscription opportunities

29 September 2021 By Greg Piechota

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Customer-first approach in product, content are key to digital engagement

28 September 2021 By Shelley Seale, Michelle Palmer Jones, Chandler Wieberg, Paula Felps

Sometimes circumnavigating the product process is OK

28 September 2021 By Jodie Hopperton

Right metrics, teams are the foundation of digital engagement strategy

27 September 2021 By Shelley Seale, Michelle Palmer Jones, Chandler Wieberg, Paula Felps

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Research: Politically conservative U.S. readers feel stereotypically portrayed in the news

23 September 2021 By Katalina Deaven

News publishers must meet 2 imperatives to rebundle the news

22 September 2021 By Steve Dempsey

Bergens Tidende generates subscribers, revenue with robot-generated real estate content

22 September 2021 By Shelley Seale

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CRUX

How publishers can successfully rebundle the news

21 September 2021 By Steve Dempsey

Personalised search calendar yields data for high-performing content

20 September 2021 By Lovisa Bergström

E-edition engagement is a leading indicator for print-to-digital conversions

13 September 2021 By Matthew Lulay

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Prensa Libre focuses on 3 short-term challenges as it grows digital subscriptions

12 September 2021 By Claudia L. Cruz

Why Chrome’s third-party cookie ban delay shouldn’t delay media’s response

9 September 2021 By Jesse Moeinifar

Die Presse shares 3 key learnings after changing its data strategy

8 September 2021 By Paula Felps

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NTM experiments with emojis to drive reader engagement, revenue

7 September 2021 By Jens Pettersson

Mega media deals and stock market listings are back in fashion

6 September 2021 By Dr. Merja Myllylahti

4 lessons media companies can learn from recent mergers and acquisitions

2 September 2021 By Ken Harding & Justin Eisenband

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Eidosmedia

As third-party cookies go away, media focus on new basics of advertising, audience engagement

29 August 2021 By Michelle Palmer Jones, Shelley Seale, Chandler Wieberg

AFP, Publico put journalism, data, and facts at centre of audience strategy

26 August 2021 By Paula Felps & Michelle Palmer Jones

Somedia learns the value of frequently testing its push notification strategy

23 August 2021 By Corinne Raguth Tscharner

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MediaNews Group’s e-mail newsletters align process and purpose

22 August 2021 By CJ Jacobs

VG uses Coronavirus Live Tracker to cover an international crisis

19 August 2021 By Oda Leraan Skjetne

Google executives demystify the end of third-party cookies for INMA members

18 August 2021 By Shelley Seale

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Sydney Morning Herald, Age newsrooms got to know readers by getting to know the data team

16 August 2021 By Aimie Rigas

Hearst uses a 5-point strategy to leverage data

16 August 2021 By Paula Felps

Companies see success with subscription, advertising business model transformations

15 August 2021 By Shelley Seale, Paula Felps, Michelle Palmer Jones

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CRUX

Funke Media’s Coronavirus Monitor provides engagement breakthrough during the pandemic

10 August 2021 By Marie-Louise Timcke

Exodus of media staff, infrastructure are changing the CMS relationship

9 August 2021 By Massimo Barsotti

Diar's “coopetition” model increases subscriptions for Aller and Amedia

8 August 2021 By Paula Felps

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Torstar builds its data foundation from the ground up

1 August 2021 By Paula Felps

New INMA report offers guide to media’s smart data strategy

29 July 2021 By Dawn McMullan

4 keys to evaluating payment service providers for digital media

29 July 2021 By Abhishek Dadoo

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Singapore Press Holdings’ CMS journey benefits readers

26 July 2021 By Fred Lai

8 trends define the future of mobile

25 July 2021 By Mark Challinor

Research: Journalist connections with disinvested audiences require consistent, fair coverage

25 July 2021 By Katalina Deaven

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Eidosmedia

Digital advertising urgency is accelerating news media focus on data

22 July 2021 By Earl J. Wilkinson

3 ways push notifications can boost audience engagement

22 July 2021 By Jesse Moeinifar

INMA gets a deep look at the 2021 Digital News Report from Reuters Institute

21 July 2021 By Shelley Seale

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Asahi Shimbun builds audience data with registered users from events, e-commerce

21 July 2021 By Brie Logsdon

News Corp Australia maximises “earned attention” with first-party advertising data

19 July 2021 By Michelle Palmer Jones

Singapore Press Holdings redefines its advertising proposition based on data

19 July 2021 By Chandler Wieberg

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South China Morning Post’s Lighthouse data platform builds highly accurate user profiles

18 July 2021 By Shelley Seale

INMA publishes “INMA Knows Newsroom Dashboards” curation category

18 July 2021 By Dawn McMullan

Nikkei retains 800,000 digital subscribers with 4-pronged strategy

18 July 2021 By Michelle Palmer Jones

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CRUX

7 best practices for media reflect industry innovation, transformation

13 July 2021 By Matt Lindsay

Dagens Nyheter launches data-informed ad-free digital subscription

12 July 2021 By Lovisa Bergström

Newsday research highlights business case for data journalism

11 July 2021 By Kai Teoh

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3 ways COVID-19 accelerated digital audience, ad transformation

8 July 2021 By Ken Harding & Justin Eisenband

Globe and Mail’s dynamic paywall increases digital subscriptions 51%

6 July 2021 By Sonali Verma

More people are paying for online news, but resistance continues

5 July 2021 By Dr. Merja Myllylahti

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News companies can thrive after the (delayed) cookie apocalypse

30 June 2021 By Shelley Seale

Yes, data is plentiful and vital — but how is media incorporating it company-wide?

30 June 2021 By Brie Logsdon, Michelle Palmer Jones, Chandler Wieberg, Paula Felps, Shelley Seale

5 media companies share how they use data to drive reader, ad revenue

29 June 2021 By Brie Logsdon, Michelle Palmer Jones, Chandler Wieberg, Paula Felps

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Eidosmedia

Dagens Nyheter shares 3 key lessons from its direct e-commerce model

20 June 2021 By David Jeremias Vogt

Globe and Mail’s Sophi creates print-ready edition with AI at Agderposten

17 June 2021 By Sonali Verma

GNI Subscriptions Lab reveals 3 acquisition insights

14 June 2021 By Matt Lindsay & Arvid Tchivzhel

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Acknowledging emotions in comment sections reflects better on news organisations

10 June 2021 By Katalina Deaven

July INMA APAC Summit focuses on evolving news media business

9 June 2021 By Dawn McMullan

Media companies should use HR data to enhance employee performance

8 June 2021 By Xavier van Leeuwe & Matthijs van de Peppel

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CRUX

SCMP Signal improves ad targeting with brand suitability

7 June 2021 By Timmy Bankole

INMA’s “Best in Show” winner exemplifies resourcefulness, cooperation in media

3 June 2021 By Dawn McMullan

What media can learn from toilet paper about consumer research

2 June 2021 By Michelle Palmer Jones

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CRUX

Media needs a playbook for how data feeds digital transformation

1 June 2021 By Dawn McMullan

Mediahuis newsroom uses data to guide transition to digital workflow

1 June 2021 By Gerben van 't Hek & Bas Schnater

UK readers spend more time with Google, Facebook than local media brands

27 May 2021 By Paula Felps

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Data dashboards yield insights, foster collaboration at SCMP

24 May 2021 By Korey Lee & Romain Rouquier

2020 set up the perfect digital subscription opportunity, so now what?

20 May 2021 By L. Carol Christopher

Growing digital subscriptions requires focus on the right audiences, content

18 May 2021 By Paula Felps & Shelley Seale

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FewCents

New content strategies focus on reader needs, preferences

18 May 2021 By Paula Felps, Shelley Seale, Dawn McMullan, Chandler Wieberg

Metro news publishers work to regain audience penetration with digital strategies

16 May 2021 By Ken Harding & Justin Eisenband

McKinsey partner shares advice on data privacy and media advertising

13 May 2021 By L. Carol Christopher

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Eidosmedia

3 media companies pivot advertising strategies in the face of the pandemic, Big Tech competition

13 May 2021 By Brie Logsdon, L. Carol Christopher, Paula Felps, Shelley Seale

Product teams should know 5 truths about a user-centric content strategy

12 May 2021 By Jodie Hopperton

Data is a tool, not a strategy, as news publishers become user-centric

11 May 2021 By Paula Felps

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Content strategy sweet spot hits 4 key pillars

11 May 2021 By Dr. Dietmar Schantin

3 news media companies share data struggles, successes

11 May 2021 By Paula Felps, Shelley Seale, Chandler Wieberg

NZME’s OneRoof grows with personalisation, automation, and AI tools

10 May 2021 By Helen Hill

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Preventative retention targets subscribers before they become “sleepers”

9 May 2021 By Ruby Allen

The pandemic year moved the world toward a subscription economy

6 May 2021 By Paula Felps

Retail winners from pandemic point to consumer trends that are here to stay

6 May 2021 By Shelley Seale

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CRUX

To fully utilise AI, news media companies need these 6 action items

6 May 2021 By Chandler Wieberg

Do you know when new subscribers cross the “Retention Point?”

4 May 2021 By Greg Piechota

Do you know when new subscribers cross their “Retention Point?”

4 May 2021 By Greg Piechota

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Newsletter dashboards measure dozens of metrics at Sydney Morning Herald, Age

27 April 2021 By Mex Cooper

Schibsted expands growth strategy to focus on subscription businesses

26 April 2021 By Hanne Bryntesen Finstad

Social media, podcasts lead the way toward new digital audiences

21 April 2021 By Shelley Seale

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FewCents

Newsday conducts market research, inventories data to serve local community

21 April 2021 By Kai Teoh

Canadian Broadcasting Corporation increases engagement with lineup experiment

18 April 2021 By Paul Mcgrath

NZ Herald app re-launch focuses on design, boosts subscriptions

12 April 2021 By Paula Felps

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Eidosmedia

Benchmarks show importance of news subscriber yield management

12 April 2021 By Matthew Lulay & Matt Lindsay

What is the role of data in media’s digital disruption?

12 April 2021 By Greg Piechota

4 ways to connect media data strategy and business objectives

8 April 2021 By Greg Piechota

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The trustworthiness of news organisations begins with a Google search

7 April 2021 By Katalina Deaven

Ringier’s EqualVoice measures visibility of women in media

4 April 2021 By Dr. Annabella Bassler

Video production is in every reporter’s toolbox in this small newsroom

1 April 2021 By Tord Selmer-Nedrelid

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15 media companies selected for Latin American Audience Analytics Accelerator

31 March 2021 By Dawn McMullan

Aggregating data flags notable reader behaviour at Dagens Nyheter

29 March 2021 By Lovisa Bergström

INMA Elevate Scholar: Esther Anyakwo of Dow Jones Newswires

28 March 2021 By Paula Felps

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CRUX

Media advertising will feel pandemic hit until 2023

25 March 2021 By Shelley Seale

“Sleepers” are the biggest risk to your subscription business

24 March 2021 By Greg Piechota

Why “sleepers” are the biggest risk to your subscription business

24 March 2021 By Greg Piechota

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NTM gets audience data in front of reporters with integrated dashboard

21 March 2021 By Jens Pettersson

Gazeta Wyborcza mines its articles to better target ads by context

18 March 2021 By Greg Piechota

News UK uses data to tailor content to young and female readers

17 March 2021 By Greg Piechota

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SCMP leads the exit from the open marketplace

15 March 2021 By Ian Hocking

Robot journalism boosts FVN’s real estate coverage

15 March 2021 By Paula Felps

Aftenposten Junior translates tough news for young readers

9 March 2021 By Mari Midtstigen

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Eidosmedia

News companies should rethink onboarding registered users, North Star goals

9 March 2021 By Greg Piechota

Ekstra Bladet develops tech behind contextual advertising

7 March 2021 By Greg Piechota

Financial Times, Bauer share product success metrics that work company-wide

3 March 2021 By Shelley Seale

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Data-driven culture leads Grupo RBS in times of uncertainty

2 March 2021 By Arthur Ruckert

8 key takeaways from INMA’s Media Subscriptions Summit 4.0

25 February 2021 By Brie Logsdon

What the third-party cookie apocalypse means for media analytics

24 February 2021 By Greg Piechota

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SCMP changed data culture with an in-house data champions programme

22 February 2021 By Korey Lee & Romain Rouquier

Should time replace pageviews as the North Star audience metric?

22 February 2021 By Greg Piechota

These 3 strategies can improve organic subscriptions growth

22 February 2021 By Stephanie Lievano

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CRUX

Small, local media leverage automated journalism to drive conversions, pageviews

21 February 2021 By Cecilia Campbell

Should time replace pageviews as the North Star audience metric?

21 February 2021 By Greg Piechota

The Guardian, Aftenposten bring newsrooms into their reader revenue strategies

18 February 2021 By Brie Logsdon & Shelley Seale

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iZooto

Research: Subscriptions at top 123 news publishers grew almost 58% in 2020

17 February 2021 By Brie Logsdon

Facebook and INMA launch Audience Analytics Accelerator for Latin America

17 February 2021 By Dawn McMullan

How media can use AI to advance long-term strategies

15 February 2021 By Sushil Kumar Tyagi

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Bloomberg, Wall Street Journal, Washington Post share subscription growth strategies

11 February 2021 By Shelley Seale

Research points to nurturing light readers

9 February 2021 By Greg Piechota

Research: Two-thirds of UK appreciate journalism more since pandemic

8 February 2021 By Lorna White

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Eidosmedia

Sydney Morning Herald, Age focus on what content doesn’t work to create more of what does

8 February 2021 By Aimie Rigas

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