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Topics Business Intelligence

1,577 Articles

Data-driven insights create new opportunities for Reach audience engagement

16 November 2022 By Paula Felps

News media teams should know these 5 things about data

15 November 2022 By Jessica Spiegel

Gannett, CBC gather audience data with privacy in mind

14 November 2022 By Sarah Schmidt & Paula Felps

Start-up targeting Millennial women opted out of traditional data metrics

10 November 2022 By Elaine Sung

Averages are not the way to analyse subscriber engagement

10 November 2022 By Jessica Spiegel

Grupo Octubre incubates data tool to predict headline, story success

9 November 2022 By Jessica Spiegel

These 4 tips can turn inflation into an opportunity for media companies

7 November 2022 By Nathan Hart & Luke Boutwell

Editorial teams can relax about personalisation and here’s why

7 November 2022 By Ariane Bernard

pd digital Hub uses data to help newsroom drive subscriptions

7 November 2022 By Jonas Haag

AI offers much promise, several pitfalls for news media

7 November 2022 By Elaine Sung & Sarah Schmidt

Styria details benchmarking exercise comparing its brands

6 November 2022 By Jessica Spiegel

Case studies illustrate how digital subscriptions are up 37% since last year

6 November 2022 By Jessica Spiegel, Paula Felps, Elaine Sung, Michelle Palmer Jones

As privacy, analytics tools, and cookies change, where will data be in 2023?

3 November 2022 By Elaine Sung

Here’s why editorial teams can relax about personalisation

3 November 2022 By Ariane Bernard

AI can be used right now in these 5 ways at your media company

2 November 2022 By Jodie Hopperton

Media companies can fight an attention recession in these 4 ways

2 November 2022 By Paula Felps, Elaine Sung, Sarah Schmidt, Michelle Palmer Jones

AI is already changing the way media operates

1 November 2022 By Jodie Hopperton

Small newsrooms have the most to gain from AI and automation

31 October 2022 By Cecilia Campbell

Integrating lead generation into shoppable holiday ads offers opportunity for publishers

31 October 2022 By Matthew Snyder

Agderposten sees 66% reduction in production time, resources with automated design

30 October 2022 By Jamie Rubenovitch

Personalisation opportunities for news media are focus of new INMA report

27 October 2022 By Dawn McMullan

Nature’s Impact Tracker drives new stories, measures impact of journalism

27 October 2022 By Anna Nowogrodzki

Data-informed newsrooms don’t need to be scary for editorial teams

26 October 2022 By Paula Felps

Relative ranking is an imperfect system of judging news articles

24 October 2022 By Ariane Bernard

Público boosts conversion, retention with space for reader interaction with company

23 October 2022 By Inês Espojeira

Relative rankings can equal missed opportunities when assessing article performance

20 October 2022 By Ariane Bernard

How should media companies calculate for time spent?

19 October 2022 By Jason Ainsworth, Shazia Khan, Sean Stanleigh

UK news brands, advertisers support readers navigating cost-of-living crisis

18 October 2022 By Lewis Boulton

Advertising research can be helpful in an economic downturn

12 October 2022 By Mark Challinor

5 advertising strategies for media in recessionary times

12 October 2022 By Mark Challinor

These 5 strategies can help recession proof your ad business

11 October 2022 By Mark Challinor

Blended metrics offer better analysis of what media data teams need

10 October 2022 By Ariane Bernard

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