ALERT: San Francisco Media Tech and AI Week super-saver registration deadline Friday, click here to register

INMA

Ask INMA ☰
Ask INMA
Join INMA

Topics Business Intelligence

1,601 Articles

GNI Subscriptions Lab reveals 3 acquisition insights

14 June 2021 By Matt Lindsay & Arvid Tchivzhel

Acknowledging emotions in comment sections reflects better on news organisations

10 June 2021 By Katalina Deaven

July INMA APAC Summit focuses on evolving news media business

9 June 2021 By Dawn McMullan

Media companies should use HR data to enhance employee performance

8 June 2021 By Xavier van Leeuwe & Matthijs van de Peppel

SCMP Signal improves ad targeting with brand suitability

7 June 2021 By Timmy Bankole

INMA’s “Best in Show” winner exemplifies resourcefulness, cooperation in media

3 June 2021 By Dawn McMullan

What media can learn from toilet paper about consumer research

2 June 2021 By Michelle Palmer Jones

Media needs a playbook for how data feeds digital transformation

1 June 2021 By Earl J. Wilkinson

Mediahuis newsroom uses data to guide transition to digital workflow

1 June 2021 By Gerben van 't Hek & Bas Schnater

UK readers spend more time with Google, Facebook than local media brands

27 May 2021 By Paula Felps

Data dashboards yield insights, foster collaboration at SCMP

24 May 2021 By Korey Lee & Romain Rouquier

2020 set up the perfect digital subscription opportunity, so now what?

20 May 2021 By L. Carol Christopher

Growing digital subscriptions requires focus on the right audiences, content

18 May 2021 By Paula Felps & Shelley Seale

New content strategies focus on reader needs, preferences

18 May 2021 By Paula Felps, Shelley Seale, Dawn McMullan, Chandler Wieberg

Metro news publishers work to regain audience penetration with digital strategies

16 May 2021 By Ken Harding & Justin Eisenband

McKinsey partner shares advice on data privacy and media advertising

13 May 2021 By L. Carol Christopher

3 media companies pivot advertising strategies in the face of the pandemic, Big Tech competition

13 May 2021 By Brie Logsdon, L. Carol Christopher, Paula Felps, Shelley Seale

Product teams should know 5 truths about a user-centric content strategy

12 May 2021 By Jodie Hopperton

Data is a tool, not a strategy, as news publishers become user-centric

11 May 2021 By Paula Felps

Content strategy sweet spot hits 4 key pillars

11 May 2021 By Dr. Dietmar Schantin

3 news media companies share data struggles, successes

11 May 2021 By Paula Felps, Shelley Seale, Chandler Wieberg

NZME’s OneRoof grows with personalisation, automation, and AI tools

10 May 2021 By Helen Hill

Preventative retention targets subscribers before they become “sleepers”

9 May 2021 By Ruby Allen

The pandemic year moved the world toward a subscription economy

6 May 2021 By Paula Felps

Retail winners from pandemic point to consumer trends that are here to stay

6 May 2021 By Shelley Seale

To fully utilise AI, news media companies need these 6 action items

6 May 2021 By Chandler Wieberg

Do you know when new subscribers cross the “Retention Point?”

4 May 2021 By Greg Piechota

Do you know when new subscribers cross their “Retention Point?”

4 May 2021 By Greg Piechota

Newsletter dashboards measure dozens of metrics at Sydney Morning Herald, Age

27 April 2021 By Mex Cooper

Schibsted expands growth strategy to focus on subscription businesses

26 April 2021 By Hanne Bryntesen Finstad

Social media, podcasts lead the way toward new digital audiences

21 April 2021 By Shelley Seale

Newsday conducts market research, inventories data to serve local community

21 April 2021 By Kai Teoh

Topic

Advertising Audience Business Intelligence Leadership Marketing Newsrooms Product

Upcoming Events

See all INMA Events
By continuing to browse or by clicking “ACCEPT,” you agree to the storing of cookies on your device to enhance your site experience. To learn more about how we use cookies, please see our privacy policy.
x

I ACCEPT