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Topics Business Intelligence

216 Articles

MediaNews Group’s e-mail newsletters align process and purpose

22 August 2021 By CJ Jacobs

Hearst uses a 5-point strategy to leverage data

16 August 2021 By Paula Felps

Torstar builds its data foundation from the ground up

1 August 2021 By Paula Felps

Research: Journalist connections with disinvested audiences require consistent, fair coverage

25 July 2021 By Katalina Deaven

Globe and Mail’s dynamic paywall increases digital subscriptions 51%

6 July 2021 By Sonali Verma

Top Business Intelligence Articles Viewed in the Past Month

Globe and Mail’s Sophi creates print-ready edition with AI at Agderposten

17 June 2021 By Sonali Verma

Metro news publishers work to regain audience penetration with digital strategies

16 May 2021 By Ken Harding & Justin Eisenband

Newsday conducts market research, inventories data to serve local community

21 April 2021 By Kai Teoh

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Canadian Broadcasting Corporation increases engagement with lineup experiment

18 April 2021 By Paul Mcgrath

Bloomberg, Wall Street Journal, Washington Post share subscription growth strategies

11 February 2021 By Shelley Seale

Research: U.S. cable news politicises coronavirus coverage

4 February 2021 By Katalina Deaven

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United Robots

INMA Elevate Scholar: Jun-Kai Teoh of Newsday

21 December 2020 By Paula Felps

Engaged users spend 2 to 10 times longer on news Web pages than unengaged registered users

15 December 2020 By Maya Cieszynska

Globe and Mail offers 5 key insights to support advertisers, readers during COVID

22 October 2020 By Shelley Seale

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Research: 5 ways to help media co-workers discuss polarising issues

8 October 2020 By Katalina Deaven

Canadian Broadcasting Corporation creates tool to emphasise content engagement

4 October 2020 By Paul Mcgrath

Research: News demand decreases from early COVID-19 days

23 August 2020 By Rahul Sethi

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Finding out what audience “power users” want is key to charging for premium content

20 August 2020 By Shelley Seale

Newsday’s social media data analysis results in fewer posts, increased subscriptions

2 August 2020 By Elaine Piniat

4 post-COVID bump subscription risks point to next steps in 2020

2 August 2020 By Arvid Tchivzhel & Matt Lindsay

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Eidosmedia

Tribune Publishing’s robust testing grows subscription revenue

15 July 2020 By Shelley Seale

In-house articles convert better than articles from news wires

8 July 2020 By Grzegorz Piechota

Product features, not content, are most-touted benefit of digital subscriptions

7 July 2020 By Grzegorz Piechota

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Media companies tout product features over content as subscription benefit

6 July 2020 By Grzegorz Piechota

What can AI teach us about behaviours leading to churn?

5 July 2020 By Grzegorz Piechota

What news media can learn about audience retention from Netflix

1 July 2020 By Grzegorz Piechota

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United Robots

Wall Street Journal data makes the case for a robust onboarding experience

30 June 2020 By Grzegorz Piechota

Everything you wanted to know about retention but were afraid to ask

29 June 2020 By Grzegorz Piechota

Wall Street Journal shares 4 steps toward reinventing newsroom innovation

10 June 2020 By Shelley Seale

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Segment customers by churn risk, price elasticity for long-term profitability

8 June 2020 By Brandon Williams, Matthew Lulay, Matt Lindsay

Research: COVID-19 coverage needs changing

7 June 2020 By Katalina Deaven

Early churn benchmarks suggest newly acquired subscribers stay

3 June 2020 By Grzegorz Piechota

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Paywalls that target users on propensity modelling outperform other models

2 June 2020 By Grzegorz Piechota

How to keep Millennial disruption from killing your news brand

27 May 2020 By Shelley Seale

6 publishers share how they follow audiences from platform to platform

25 May 2020 By Shelley Seale, Brie Logsdon, Paula Felps

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Eidosmedia

COVID bump helps Boston Globe take giant leap in digital subscriptions

20 May 2020 By Grzegorz Piechota

Boston Globe, De Telegraaf, and Helsingin Sanomat share COVID gains

18 May 2020 By Grzegorz Piechota

Publishers should focus on connections as engagement soars amid pandemic

17 May 2020 By Jesse Moeinifar

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With third-party cookies in the rearview mirror, why media should celebrate

13 May 2020 By Brie Logsdon, Paula Felps, Dawn McMullan

5 case studies in data beyond third-party cookies

13 May 2020 By Brie Logsdon, Paula Felps, Shelley Seale

Programmatic has taken a huge hit, but opportunities can be found

12 May 2020 By Brie Logsdon & Dawn McMullan

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United Robots

Bump in digital subscriptions continues in Europe, U.S.

12 May 2020 By Grzegorz Piechota

Advertising in crisis: the long and winding road back

11 May 2020 By Earl J. Wilkinson

Deloitte, Boston Consulting Group share economic, advertising predictions with INMA

11 May 2020 By Paula Felps & Shelley Seale

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What is the impact of the COVID bump on the industry subscriber base?

11 May 2020 By Grzegorz Piechota

Research: Subscription starts are down but higher than pre-pandemic

5 May 2020 By Grzegorz Piechota

Research shows where the COVID-19 bump sits and how Facebook ads are faring

4 May 2020 By Grzegorz Piechota

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3 media companies share best practices for registering and logging in users

30 April 2020 By Shelley Seale

Is news media ready for the growth opportunities in a cookieless future?

29 April 2020 By Shelley Seale

INMA researcher-in-residence shares experience with 43 subscription news sites

29 April 2020 By Grzegorz Piechota

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Eidosmedia

COVID bump subscriptions stabilise in Europe, United States

28 April 2020 By Grzegorz Piechota

Registration benchmarks, updates on COVID bump traffic and subscriptions

27 April 2020 By Grzegorz Piechota

Research highlights 7 digital subscription best practices

27 April 2020 By Arvid Tchivzhel & Matt Lindsay

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Research: Advertisers benefit from the credibility of news media

27 April 2020 By Erik Grimm

Research: Infographics are key COVID-19 content engagement tools

26 April 2020 By Grzegorz Piechota

INMA gives global briefing on publishers’ COVID-19 response

23 April 2020 By Shelley Seale

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United Robots

Research shows second COVID bump in the United States

22 April 2020 By Grzegorz Piechota

Research shows the best ways to keep new subscribers post-crisis

21 April 2020 By Grzegorz Piechota

Research shows best practices in retention while COVID bump peaks again in U.S.

20 April 2020 By Grzegorz Piechota

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iZooto

Update on coronavirus-driven subscriptions, traffic

19 April 2020 By Grzegorz Piechota

Subscriber retention during the downturn

16 April 2020 By Shelley Seale

How long will the COVID bump last?

16 April 2020 By Grzegorz Piechota

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Research: Readers seek local news during COVID-19 pandemic

12 April 2020 By Katalina Deaven

COVID-19 bump: What it looks like now and what happens post-bump

7 April 2020 By Grzegorz Piechota

Research, best practices for the COVID-19 content and paywall dilemmas publishers face

1 April 2020 By Shelley Seale

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Eidosmedia

Research: What the COVID-19 bump looks like

1 April 2020 By Grzegorz Piechota

Research: Publisher strategies to keep readers post-pandemic

31 March 2020 By Grzegorz Piechota

Navigating your sales team through crisis and ramping up for turnaround

26 March 2020 By Shelley Seale

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Digital subscription benchmarks, best practices during COVID-19 pandemic

25 March 2020 By Arvid Tchivzhel & Matt Lindsay

Globe and Mail uses AI to direct readers to coronavirus coverage

24 March 2020 By Sonali Verma

The short- and long-term impact of COVID-19 to news publishers

22 March 2020 By Ken Harding

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Why a paywall isn’t enough

17 March 2020 By Jesse Moeinifar

Research: Audience attitude survey finds most trust established news brands

8 March 2020 By Rahul Sethi

Author points to innovators on how to acquire your first 1 million customers

27 February 2020 By Shelley Seale

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iZooto

Daily Beast, Dagens Nyheter, Business Insider detail digital subscription strategies

27 February 2020 By Shelley Seale

New York study tour emphasises improving product experience for audiences

26 February 2020 By Brie Logsdon

Why frictionless checkout experiences and CDPs should be publisher priorities

26 February 2020 By Dawn McMullan

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10 key subscription metrics critical for improving digital performance

26 February 2020 By Shelley Seale

6 shared subscription lessons from eMarketer and Business Insider

26 February 2020 By Brie Logsdon

Research: Transparency is great — if readers notice

17 February 2020 By Katalina Deaven

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Eidosmedia

3 media companies share tactics for digital reader engagement

12 February 2020 By Shelley Seale

Using data science to reduce churn, engage readers at Globe and Mail

19 January 2020 By Zen Habito

Benefits and challenges of registration walls

19 January 2020 By Grzegorz Piechota

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You lost a subscriber. Now what?

14 January 2020 By Rebecca Alter

What research, case studies indicate about raising digital subscription prices

9 January 2020 By Shelley Seale

Introducing Cicero AI, Globe and Mail’s information mining tool

8 January 2020 By Garth Thomas

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United Robots

Research: what readers want in a story

1 January 2020 By Katalina Deaven

KPIs, pricing questions, content syndication were among 2019 highlights

29 December 2019 By Matt Lindsay

You got a registered user, now what? 4 steps to user engagement

19 December 2019 By Rebecca Alter

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iZooto

How solutions journalism can engage an overwhelmed audience

5 December 2019 By JoAnna Haugen

User engagement, environment are key inputs driving propensity to subscribe

25 November 2019 By Arvid Tchivzhel & Matt Lindsay

Newsday marries newsletters, audience data to increase subscriptions, engagement

24 November 2019 By Anthony Bottan

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5 key engagement tool metrics for news media organisations

19 November 2019 By Mehrad Karamlou

Research: 90% of Canadians are aware of “fake news” but can’t agree on meaning

12 November 2019 By Rahul Sethi

Holistic view of audience is essential as advertisers consider buying power

12 November 2019 By Darrell Kunken

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Eidosmedia

New York Times Readerscope turns article data into action

11 November 2019 By Kendell Timmers

Research: Story labels alone don’t increase trust

10 November 2019 By Katalina Deaven

How to tell linear, multi-media stories in the mobile-first era

6 November 2019 By Shelley Seale

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Comments on news articles are dead, paving the way for conversations

29 October 2019 By Mehrad Karamlou

Price elasticity tests yield revenue opportunities for publishers

28 October 2019 By Matthew Lulay & Matt Lindsay

Pulling newspapers from shelves puts “probable survivors” at risk

14 October 2019 By Dr. Merja Myllylahti

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United Robots

Anti-fraud legislation may create less friction for news consumers

22 September 2019 By Trevor Kaufman

Globe and Mail considers commercialising its data platform

22 September 2019 By Garth Thomas

Are Customer Data Platforms worth the investment?

18 September 2019 By Shelley Seale

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iZooto

Viewability is the mother of all metrics

18 September 2019 By Shelley Seale

Research: Solutions journalism increases engagement, issue awareness

17 September 2019 By Katalina Deaven

Wall Street Journal’s search for reader retention drivers

16 September 2019 By Anne Powell

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Personalised, flexible paywall model is best for audience, advertisers

9 September 2019 By Matt Lindsay

How Torstar transformed from legacy media to data-fueled

4 September 2019 By Shelley Seale

How to win with video: Player technology

26 August 2019 By Philippe Guay

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Eidosmedia

Research: Thanking customers yields a powerful ROI

20 August 2019 By Nadine Chevolleau

Helping advertisers use business outcomes as a form of attribution

12 August 2019 By Darrell Kunken

Some news publishers reviewing paywalls in response to Google’s Chrome 76

6 August 2019 By L. Carol Christopher

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Research: Readers are concerned personalised news keeps them in content silos

4 August 2019 By Rahul Sethi

Research: Negative comments affect employee trust in news organisation

31 July 2019 By Katalina Deaven

How to win with video: Content matters

21 July 2019 By Philippe Guay

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United Robots

How Politico is building a winning podcast strategy

10 July 2019 By Shelley Seale

Where should analytics live within a media organisation?

7 July 2019 By Matt Lindsay

Research: Americans spend more time on mobile than watching TV

26 June 2019 By Lorna White

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iZooto

How AI will enhance customer data insights for advertisers

25 June 2019 By Darrell Kunken

What is Scandinavia’s paid content magic and is subscription fatigue real?

19 June 2019 By Grzegorz Piechota

Has AI brought an end to the metered paywall?

11 June 2019 By Trevor Kaufman

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Seattle Times Analytics Hub measures story performance, tracks subscriber journey

10 June 2019 By Joshua Hart

The argument for keeping human intelligence in Artificial Intelligence

30 May 2019 By Darrell Kunken

Subscription pricing: 3 key industry questions

29 May 2019 By Matt Lindsay

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Eidosmedia

Will Amazon, Alibaba eat the bigger slice of the advertising pie?

29 May 2019 By Dr. Merja Myllylahti

Trust, digital ecosystem were consistent strategic themes at INMA World Congress

22 May 2019 By Earl J. Wilkinson

How digital advertisers can capture the attention of distracted consumers

17 May 2019 By Newsplexer Projects

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Trust, value alignment are key features of successful podcasts

16 May 2019 By Dawn McMullan

Data used to personalise products, inform decision-making

15 May 2019 By Newsplexer Projects

Digital advertising landscape: Dirty Web, ad trends, sales compensation

15 May 2019 By Newsplexer Projects

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United Robots

From Amazon to local advertisers, 5 news brands learn to better engage

15 May 2019 By Dawn McMullan

Visits to Google, Facebook, Piano, Chartbeat yield 17 audience insights

14 May 2019 By Dawn McMullan

Revenue opportunities await with rise of OTT media, second prime time

9 May 2019 By Philippe Guay

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iZooto

Performance metrics help news brands, employees

8 May 2019 By Matt Lindsay

Research: 48% of Canadians consume online news several times daily

6 May 2019 By Rahul Sethi

How Newsday incorporates audience testing to unify product vision

9 April 2019 By Matthew Cassella

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Subscription renewal price increases: Time is on your side

2 April 2019 By Matt Lindsay

Newsrooms should explain their processes to build audience trust

26 March 2019 By Katalina Deaven

Wall Street Journal focuses on student memberships, optimisation team

7 March 2019 By Dawn McMullan

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Eidosmedia

Research: Attracting, keeping digital subscribers requires different content

5 March 2019 By Matt Lindsay

How journalism feeds advertising revenue at Globe and Mail

28 February 2019 By Dawn McMullan

Advertising clients need help honouring privacy laws while mining key data

24 February 2019 By Darrell Kunken

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Research highlights role of newsrooms in politically divided United States

17 February 2019 By Katalina Deaven

Research: How video increases ad revenue, audience engagement

12 February 2019 By Philippe Guay

Audience engagement metrics show paths to digital, print subscription revenue

30 January 2019 By Donald Williams

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United Robots

Research: E-mail subscription offers perform better than Facebook ads

23 January 2019 By Center for Media Engagement Team

USA Today Network finds quick success with subscriber engagement, retention programme

14 January 2019 By Amy Shioji

From Fetch the dog in Vegas to Heligraf at WashPo, AI enhances user experience

3 January 2019 By Kathleen Coleman

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iZooto

How to help media advertisers reach younger audiences

1 January 2019 By Darrell Kunken

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