Topics Business Intelligence

26 Articles

SCMP converts readers with prediction models that enhance personalisation

13 June 2022 By Romain Rouquier

In globalised world, localised payment options reign supreme

2 June 2022 By Abhishek Dadoo

SPH’s in-house brand safety classification AI helps expand ad inventory

29 November 2021 By Gibson Ni

Singapore Press Holdings’ CMS journey benefits readers

26 July 2021 By Fred Lai

Digital advertising urgency is accelerating news media focus on data

22 July 2021 By Earl J. Wilkinson

Top Business Intelligence Articles Viewed in the Past Month

Asahi Shimbun builds audience data with registered users from events, e-commerce

21 July 2021 By Brie Logsdon

South China Morning Post’s Lighthouse data platform builds highly accurate user profiles

18 July 2021 By Shelley Seale

Nikkei retains 800,000 digital subscribers with 4-pronged strategy

18 July 2021 By Michelle Palmer Jones

July INMA APAC Summit focuses on evolving news media business

9 June 2021 By Dawn McMullan

SCMP Signal improves ad targeting with brand suitability

7 June 2021 By Timmy Bankole

Data dashboards yield insights, foster collaboration at SCMP

24 May 2021 By Korey Lee & Romain Rouquier

SCMP leads the exit from the open marketplace

15 March 2021 By Ian Hocking

SCMP changed data culture with an in-house data champions programme

22 February 2021 By Korey Lee & Romain Rouquier

SCMP shares best practices for building user loyalty using AI

11 January 2021 By Korey Lee

SPH responds to 2 trends: COVID bump and irrelevance of third-party cookies

1 November 2020 By Fred Lai

South China Morning Post’s data-driven personas empower stakeholders to take action

8 September 2020 By Korey Lee & Tommy Tse

SCMP new edition, campaign build meaningful news media brand in Asia

27 July 2020 By Wayne Knowles

Singapore Press Holdings delivers value, ad revenue via captive print audiences

9 June 2020 By Fred Lai

South China Morning Post begins digitising a century worth of content

8 June 2020 By Korey Lee

Programmatic has taken a huge hit, but opportunities can be found

12 May 2020 By Brie Logsdon & Dawn McMullan

Nikkei improved subscriber retention with 3-question survey

3 May 2020 By Yosuke Suzuki

How South China Morning Post is building a data culture

9 March 2020 By Korey Lee

South China Morning Post uses AI to track reader loyalty

26 November 2019 By Korey Lee

SPH Magazines launches audience targeting capability for advertisers

13 August 2019 By Hafizah Hazahal

Averting the retail apocalypse: lessons from 2 Singapore malls

12 May 2019 By Hafizah Hazahal

CLEO refreshes print magazine for digital-loving Millennial audience

19 February 2019 By Hafizah Hazahal

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