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Topics Audience

Audience: Other + Reader Retention + Print Subscriptions + Audience Strategy + Social Media 1,358 Articles

Research shows younger users create a shift in news consumption

6 July 2022 By Paula Felps

Nurturing media subscribers is key to controlling churn

6 July 2022 By Jalisa Haggins & Paula Felps

Mid-year forecasts: Digital advertising up, print sales down, subscription curve flattening

5 July 2022 By Dr. Merja Myllylahti

Kleine Zeitung taps TV market to reach young audiences

28 June 2022 By Claudia Mann

Proactive, data-driven approach reduces churn for news media

23 June 2022 By Michelle Palmer Jones

Top Audience Articles Viewed in the Past Month

Algorithms might change, but good storytelling never goes out of style

21 June 2022 By Sergio Sicheri

Dagbladet sees growth in all areas as it commits to content investment

19 June 2022 By Paula Felps

Bloomberg Línea shares creative, cost-effective ways to tell stories on TikTok

16 June 2022 By Mauricio Romero

The News Movement reaches young readers on their platforms

13 June 2022 By Peter Bale

The News Movement offers journalism to young readers on their trusted platforms

8 June 2022 By Peter Bale

Village Media uses “brand lover” as its North Star metric

5 June 2022 By Jodie Hopperton

Research: Quizzes added to media content engage digital audiences

2 June 2022 By Katalina Deaven

Mediahuis uses data to become more customer-focused

1 June 2022 By Paula Felps

4 ways Winnipeg Free Press makes Instagram easier

30 May 2022 By Erin Lebar

Personalisation seems an obvious strategy, but it comes with challenges

26 May 2022 By Paula Felps

La Nación uses social media to go viral with elections

23 May 2022 By Felix Ramallo

Jagran New Media recognises people making India stronger during pandemic

23 May 2022 By Priyanka Sharma

BBC News creates the world’s biggest news Instagram account

16 May 2022 By Kady Wardell

What might Twitter’s sale mean to the ad industry?

15 May 2022 By Mark Challinor

Small, mid-sized Indian publishers are rethinking advertising revenue

9 May 2022 By David Sangma

Bild’s subscription testing drives its reader revenue plan

8 May 2022 By Michelle Palmer Jones

Kleine Zeitung’s Futter magazine leverages Instagram to attract young readers

2 May 2022 By Claudia Mann

El Universal targets at-risk users with most popular content

2 May 2022 By Michelle Palmer Jones

Aligning newsroom goals to readers is a relatively easy formula

1 May 2022 By Peter Bale

Will Elon Musk will be Loki or Tony Stark?

28 April 2022 By Peter Bale

News publishers can borrow 9 lessons from streaming to build subscriptions

27 April 2022 By Shelley Seale

Content, ad relevance take on a growing role in digital media

26 April 2022 By Rebecca Alter

Great Twitter takeover has big implications for news publishers

25 April 2022 By Peter Bale

Kauppalehti’s New Audiences project collects new ideas to reach younger readers

24 April 2022 By Johanna Suhonen

Diário do Nordeste builds ecosystem to monitor user behaviour

24 April 2022 By Michelle Palmer Jones

3 ways to add value to a new subscription bundle, add new readers

20 April 2022 By Greg Piechota

The Atlantic, HuffPost share audience lessons that create product wins

19 April 2022 By Jodie Hopperton

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