INMA

☰
Join INMA

Topics Audience

Audience: Other + Microsoft + E-Commerce + Audience Segmentation + Young Readership 989 Articles

Russmedia book project teaches children about climate change

2 February 2023 By Anke Hilger

Financial Times, Aftenposten share best practices for launching new products

1 February 2023 By Paula Felps

Bloomberg Línea went from nothing to Nasdaq in 8 months

31 January 2023 By Alejandro Angeles

South African editor points to Gen Z readership as 2023 focus

26 January 2023 By Peter Bale

Kleine Zeitung builds digital brand with future journalism focus

22 January 2023 By Andrea Rachbauer

Top Audience Articles Viewed in the Past Month

Journalists must “show their work” to gain audience trust

19 January 2023 By Peter Bale

To maximise its presence on TikTok, VG asks young users about their platform perceptions

4 January 2023 By Ingrid Alice Mortensen & Maren Olava Ask Hütt

VK shares the secrets to attracting — and keeping — young audiences

6 December 2022 By Marie Albinsson

3 European media companies share winning audience diversity efforts

1 December 2022 By Elaine Sung

Personalise content, choose relevant channels to reach Gen Z

28 November 2022 By Amelia Labovitch

Carreira uses multiple platforms to grow its younger audience

22 November 2022 By Stela Campos

78% of consumers are loyal to brands that treat them as individuals

21 November 2022 By Mark Zohar

Sydney Morning Herald, Age see 2500% increase in followers with TikTok strategy

14 November 2022 By Sophia Phan

Are some of us too old to build relevant media products?

6 November 2022 By Jodie Hopperton

Media companies can fight an attention recession in these 4 ways

2 November 2022 By Paula Felps, Elaine Sung, Sarah Schmidt, Michelle Palmer Jones

Latinoamérica Piensa uses Causas newsletter to improve engagement

23 October 2022 By Rocío Gálvez

South China Morning Post attracts younger generations with cultural documentaries

17 October 2022 By Qian Dai (Daisy)

Blick works to save the planet with content initiative

16 October 2022 By Joëlle Sanders

When the pandemic gave it lemons, Dainik Jagran-inext changed the way it reached readers

16 October 2022 By Alok Sanwal

Today reaches youths with live Webinars on Instagram and TikTok

10 October 2022 By Karen Lim

News publishers need to look at audiences from multiple angles

2 October 2022 By Justin Eisenband

Today leverages TikTok to boost news consumption

26 September 2022 By Karen Lim

Should TikTok be an end destination?

25 September 2022 By Jodie Hopperton

Should we rethink other platforms as an end destination?

21 September 2022 By Jodie Hopperton

Gen Z media innovation specialist offers 5 ways to appeal to her generation

18 September 2022 By Bill Fryman

Schibsted’s lab attracts younger news outsiders by listening

18 September 2022 By Paula Felps

These 5 tips make hiring, attracting Gen Z easy

12 September 2022 By Bente Zerrahn

E-commerce initiative pays off with SHOP by SPH Media

12 September 2022 By Amy Leo

Newsday used graphics, video, and a 6-foot dog to gain digital subscribers

6 September 2022 By Gabriella Vukelic

Latest INMA report details research, fundamentals of Gen Z engagement

31 August 2022 By Dawn McMullan

Kleine Zeitung Next works closely with Gen Z to deliver content young readers want

30 August 2022 By Andrea Rachbauer

So you think your media company knows Gen Z?

23 August 2022 By Jodie Hopperton

Region

Africa East Asia Europe Latin America Middle East North America South Asia South Pacific all regions

Topic

Advertising Audience Business Intelligence Leadership Marketing Newsrooms Product

Sub-Topics

Upcoming Events

See all INMA Events
By continuing to browse or by clicking “ACCEPT,” you agree to the storing of cookies on your device to enhance your site experience. To learn more about how we use cookies, please see our privacy policy.
x

I ACCEPT