Topics Audience

Audience: Other + Female Readership 102 Articles

VGTV delivers compelling documentary via mobile, reaching young and female audiences

4 April 2021 By Natalie Remøe Hansen

Ringier’s EqualVoice measures visibility of women in media

4 April 2021 By Dr. Annabella Bassler

VíaPaís pushes back on Latin America’s tendency to objectify women

1 April 2021 By Jessica Costa

5 podcasts feature feminist content in Mexico

29 March 2021 By Mitzi Hernández

INMA Elevate Scholar: Esther Anyakwo of Dow Jones Newswires

28 March 2021 By Paula Felps

Top Audience Articles Viewed in the Past Month

Targeting light readers (younger, female) can boost audience growth

18 March 2021 By Brie Logsdon

News UK uses data to tailor content to young and female readers

17 March 2021 By Greg Piechota

INMA Elevate Scholar: Nidhi Suresh of Newslaundry

10 January 2021 By Paula Felps

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INMA Elevate Scholar: Himanshi Dahiya of The Quint

6 January 2021 By Paula Felps

INMA Elevate Scholar: Mitzi Natalia Hernandez Cruz of OEM

14 December 2020 By Paula Felps

INMA Elevate Scholar: Anam Ajmal of Times of India

9 December 2020 By Paula Felps

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News Corp Australia’s Shine Awards brighten a dark year by honouring women

30 November 2020 By Camille Smith

Telegraph Women’s Sport changes the narrative for female athletes

16 November 2020 By Paula Felps

INMA 30 Under 30: Naomi Wills of Business Insider

28 October 2020 By Dawn McMullan

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Stibo DX: The What, Why, and How

Times of India increases audience with a female-focused campaign for change

12 October 2020 By Debadyuti Karan

Times She UnLTD recognises, celebrates female entrepreneurs in India

21 September 2020 By Sumeli Chatterjee

Amedia grows digital subscriptions post COVID-bump

25 August 2020 By Pål Nedregotten

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Tipser - Ecommerce

VG reaches young, female audience with news explainer videos on Snapchat

24 August 2020 By Camilla Brække

El Observador addresses gender inequities with podcast, subscription offer

17 August 2020 By Fernanda Ariceta

Ringier’s EqualVoice initiative drives gender equality in content coverage

10 August 2020 By Dr. Annabella Bassler

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Bergens Tidende uses AI to reveal newsroom biases, diversify coverage

9 August 2020 By Agnes Stenbom

Norwegian media industry’s Mentor Programme supports women

6 August 2020 By Trine Ohrberg

The Times of India’s campaign finds Kolkata's Women Heroes

3 August 2020 By Debadyuti Karan

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ProtecMedia AI Technology

IGC created Infodesk to keep readers informed, engaged for 101 days of lockdown

14 July 2020 By Christine O. Avendano

New Yahoo Life product shines spotlight on mental and physical health

13 July 2020 By Lindsay Powers

Dainik Bhaskar asks readers, employees to help feed poor during lockdown

22 June 2020 By Pawan Agarwal

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IMS Property360 pivots to help neighbourhoods in need with lockdown guides

17 June 2020 By Vivian Warby

Amar Ujala engages 2.1 million through women empowerment workshops

14 June 2020 By Neha Sikri

News24’s powerful campaign sheds light on violence against women in South Africa

10 June 2020 By Mpho Raborife

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Dagens ETC refuses fossil fuel ads, subscriptions increase +20%

8 March 2020 By Andreas Gustavsson

24sata advertisers engage Millennials with campaign about female sexuality

27 January 2020 By Tea Tolić & Marko Janković

Evening Echo scores successful grocery partnership around annual women’s marathon

8 December 2019 By Emma Jane O’Keeffe & Lisa Coughlan

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Stibo DX: The What, Why, and How

IOL honours domestic violence victims with #WeRemember campaign

3 September 2019 By Riana Howa

Nueva Mujer content strategy spurs growth while reducing platform dependency

28 July 2019 By Andrea Sánchez Chávez

Ekstra Bladet connects female Millennials, advertisers with Shero niche media brand

30 June 2019 By Mette Pabst

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Tipser - Ecommerce

Khabar Lahariya reaches untapped audience, amplifies voices of women in rural India

6 May 2019 By Pooja Pande

Amedia investigates gender imbalance, finds sources skew male

19 March 2019 By Pål Nedregotten

Washington Post’s The Lily engages female readers with print zine

4 February 2019 By Rachel Orr

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Expressen grows revenue, female readership by targeting “social seniors”

3 February 2019 By Josefina Rickardt

BBC is reinventing news stories based on audience testing

9 January 2019 By Shelley Seale

Winning content strategies serve as narrative in audience journey

20 December 2018 By Angela Everitt

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ProtecMedia AI Technology

Expressen generates revenue, grows female readership with print supplement

9 December 2018 By Marcus Wallén

Styria connects auto advertiser with women through sponsored content

15 October 2018 By Elisabeth Sonnleitner

Expressen shares 3 pillars, 3 tactics of its data-driven strategy

27 June 2018 By Shelley Seale

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What publishers need to know about complying with GDPR

22 April 2018 By Shelley Seale

Schibsted, NZZ use AI, other “futuristic” methods to improve subscription sales, retention

19 April 2018 By Newsplexer Projects

6 questions to ask when growing revenue using analytics

24 July 2017 By Matt Lindsay, Xavier van Leeuwe, and Matthijs van de Peppel

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Privacy tech pushed to forefront at Schibsted

16 July 2017 By Ingvild Næss

Why data is the gold of media business decisions

10 July 2017 By Greg Bright

What do digital bread crumbs say about your media brand?

20 June 2017 By Greg Bright

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Stibo DX: The What, Why, and How

New INMA report: How, why news media companies are using Artificial Intelligence

7 June 2017 By Dawn McMullan

In politics, reporters should debate facts, not guess motives

1 June 2017 By Steve Gray

INMA blogger Sebo Banerjee to discuss metrics of content on Facebook Live today

3 May 2017 By Dawn McMullan

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Tipser - Ecommerce

Economist focuses on what small team can do with Big Data

25 April 2017 By Dawn McMullan

TF1 starts data strategy with focus on audience experience

16 March 2017 By Dawn McMullan

5 rules that make a “simple” Big Data request complicated

15 March 2017 By Greg Bright

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Data, not platform, should drive media business decisions

28 February 2017 By Darrell Kunken

How smaller media companies can use Big Data + Small Data

24 February 2017 By Serla Rusli

3 reasons Financial Times is winning at digital engagement

23 February 2017 By Ella Wilks-Harper

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ProtecMedia AI Technology

Dow Jones explores burgeoning demand for data

23 February 2017 By Ella Wilks-Harper

Economist focuses on the right data, not the easy data

23 February 2017 By Serla Rusli

How Agora successfully built its Big Data department from scratch

23 February 2017 By Serla Rusli

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Can your current Big Data tools do the job?

19 February 2017 By Greg Bright

Big Data for Media Week focuses on AI, revenue, products

19 February 2017 By Dawn McMullan

4 ways Newsday uses predictive data analytics to keep readers

2 February 2017 By Brie Logsdon

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What media companies are doing right, wrong in data

7 December 2016 By Dawn McMullan

Good news, bad news for real news in the age of fake news

5 December 2016 By Kevin Curnock

Big Data’s next steps go from the promise to the payoff

25 July 2016 By Greg Bright

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Stibo DX: The What, Why, and How

Short-term data tricks never lead to long-term marketing success

24 July 2016 By Scott Stines

Becoming data-first crucial next step in media evolution, new INMA report says

14 July 2016 By Dawn McMullan

How 3 media companies use Big Data to grow audience

23 May 2016 By Western iMedia

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Tipser - Ecommerce

How B2B data collection differs from B2C

17 May 2016 By Greg Bright

Politics, culture, and the game behind Big Data

25 April 2016 By Earl J. Wilkinson

Media industry can’t continue to build it, hoping audiences, revenue will come

20 March 2016 By Maria Terrell

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Grupo Clarín effectively uses data to shape products, expand audience

6 March 2016 By Miguel Fernandez

How to automate communications while maximising customer relationships

18 January 2016 By Scott Stines

Does data have a “use by” shelf life? Not if your data scientists are doing their jobs

5 January 2016 By Greg Bright

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ProtecMedia AI Technology

How Gannett uses data to better engage advertisers, audiences

15 October 2015 By Dawn McMullan

Wanted: data scientists, pronto

14 October 2015 By Dawn McMullan

Why is defining data so important to your news media company?

13 October 2015 By Dawn McMullan

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7 data rules of the road from experts at INMA Data Insights Conference

5 October 2015 By Lynne Brennen

How to tell if your news media company really has Big Data

28 September 2015 By Greg Bright

If API technology is good enough for Uber, it’s good enough for your media company

16 September 2015 By Sajith Pai

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A tale of three Millennials

31 August 2015 By Dan Johnson

5 keys to monitoring marketing campaign response rates

5 August 2015 By Greg Bright

From marijuana to Minecraft enthusiasts, news media audiences are in constant flux

10 June 2015 By Dan Johnson

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Stibo DX: The What, Why, and How

3 characteristics of a data scientist

17 May 2015 By Greg Doufas

When outsourcing Big Data makes sense

4 May 2015 By Jim Fleigner

Data should tell stories, stimulate interest

27 March 2015 By Brandon Tensley

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Tipser - Ecommerce

The most influential blogger in Asia Pacific

12 February 2015 By Alvin Lim

McClatchy launches customer data center, provides advertisers with audience information

20 November 2014 By Darrell Kunken

4 reasons data journalism is hitting its stride

2 October 2014 By Marek Miller

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Circulation loss vs. cash flow gain: Let’s make a deal

23 September 2014 By Jim Fleigner

Will 2015 continue to be the year of the device?

3 September 2014 By Mark Challinor

Verdens Gang creates device lab to deliver best mobile experience

29 June 2014 By Padraic Woods

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ProtecMedia AI Technology

Disastrous flood reminds Calgary Herald of its dual roles as media company, neighbour

12 June 2014 By Monica Zurowski

Spokesman-Review, TV station join forces for high school sports coverage, attract multi-platform advertisers

10 October 2013 By Kathleen Coleman

A primer on sustainability

15 August 2013 By Andree Gosselin O'Meara

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87 finalists selected for INMA Awards 2013, rewarding marketing of news brands

4 March 2013 By Earl J. Wilkinson

Forget the popular youth target and go for the money

18 February 2013 By Anne Crassweller

Not many shopping days left: give the gift of news

13 December 2010 By Richard Hall

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Why we fight: Karl Schnibbe and newspapers

14 May 2010 By Blaine Sundrud

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Stibo DX: The What, Why, and How

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