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Topics Audience

Audience: Other + E-Commerce + Audience Segmentation + Churn Reduction 65 Articles

Personalised push notifications achieve 10x higher click-through rate

17 February 2022 By Thomas Steisel

Mediahuis creates audience engagement teams to drive strategy

2 November 2021 By Paula Felps

Use personalisation to entice readers, encourage subscribers to return

31 October 2021 By Thomas Steisel

Expressen’s call-to-action button increases digital traffic, conversions

6 September 2021 By Helena Sund

Le Monde, Ringier launch successful user-focused subscription offers

29 June 2021 By Monique El-Faizy

Top Audience Articles Viewed in the Past Month

Dagens Nyheter shares 3 key lessons from its direct e-commerce model

20 June 2021 By David Jeremias Vogt

WSJ, Guardian, VG+ share details of their digital subscriptions success

20 May 2021 By Paula Felps, Shelley Seale, Chandler Wieberg

Dagens Nyheter e-commerce revenue stream doubles since 2019 launch

14 April 2021 By Shelley Seale

Targeting light readers (younger, female) can boost audience growth

18 March 2021 By Brie Logsdon

Regional German publishers cooperate to solve the challenges of audience analytics

20 January 2021 By Shelley Seale

Dennik N hits sweet spot by segmenting readers, optimising content that converts

9 November 2020 By Shelley Seale

Bonnier News Local uses data to target younger sports fans

8 November 2020 By Shelley Seale

Independent balances needs of ad model with reader engagement through segmentation

8 November 2020 By Shelley Seale

What newsrooms can learn about reader retention from a former DJ

30 August 2020 By Jens Pettersson

Funke Media Group uses topic modelling to plan content

16 August 2020 By Marie-Louise Timcke

Die Zeit bolsters retention and bottom line with membership programme

26 July 2020 By Wencke Tzanakakis & Lennart Schneider

How to reduce digital subscriber churn by addressing payment failures

9 July 2020 By Grzegorz Piechota

Media companies tout product features over content as subscription benefit

6 July 2020 By Grzegorz Piechota

Everything you wanted to know about retention but were afraid to ask

29 June 2020 By Grzegorz Piechota

Trial subscription wins, loyalty club shifts amid the pandemic

15 June 2020 By Grzegorz Piechota

Times, Sunday Times decrease churn by 49% with digital butler

11 June 2020 By Mary-Katharine Phillips

Facebook Shops launches amid global lockdown

2 June 2020 By Lorna White

Media companies will be among those that fall victim to coronavirus

1 June 2020 By Martin Ahlquist

Research shows the best ways to keep new subscribers post-crisis

21 April 2020 By Grzegorz Piechota

Research shows best practices in retention while COVID bump peaks again in U.S.

20 April 2020 By Grzegorz Piechota

Research: What the COVID-19 bump looks like

1 April 2020 By Grzegorz Piechota

Dagens ETC refuses fossil fuel ads, subscriptions increase +20%

8 March 2020 By Andreas Gustavsson

Schibsted focuses on retention, value proposition for loyal subscribers

2 March 2020 By Siri Holstad Johannessen & Katrine Sørum

Amedia reduces churn with focus on payment, win-back, onboarding processes

1 March 2020 By Ole Werring & Pål Nedregotten

Why frictionless checkout experiences and CDPs should be publisher priorities

26 February 2020 By Dawn McMullan

3 media companies share tactics for digital reader engagement

12 February 2020 By Shelley Seale

Mediahuis uses machine learning and brain patterns to predict customer behaviour

30 January 2020 By Shelley Seale

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