Topics Audience

Audience: Other + Digital Engagement + E-Commerce + Print Single-Copy + Reader Retention + Google + Apple + Microsoft 40 Articles

Carreira uses multiple platforms to grow its younger audience

22 November 2022 By Stela Campos

Latinoamérica Piensa uses Causas newsletter to improve engagement

23 October 2022 By Rocío Gálvez

VíaPaísMéxico takes its first steps to seduce LATAM audiences

4 October 2022 By Francisco Rivarola

La Nacion creates unique observance of 100,000 lives lost

24 August 2022 By Florencia Fernández Blanco

Vía País changes its Google Web Stories strategy

2 August 2022 By Camila Charris

Top Audience Articles Viewed in the Past Month

Primera Llamada podcast goes from personal project to El Comercio product

10 July 2022 By Juan Diego Rodríguez Bazalar

Algorithms might change, but good storytelling never goes out of style

21 June 2022 By Sergio Sicheri

El Universal targets at-risk users with most popular content

2 May 2022 By Michelle Palmer Jones

Editora Globo develops dashboard to improve newsroom processes

1 May 2022 By Michelle Palmer Jones

Diário do Nordeste builds ecosystem to monitor user behaviour

24 April 2022 By Michelle Palmer Jones

UOL explores new options with paywalls

27 March 2022 By Michelle Palmer Jones

Grupo Reforma explores subscriber churn using new tools

22 March 2022 By Brie Logsdon

SBT increases pageviews 6.3% with testing

9 March 2022 By Michelle Palmer Jones

La Nacion breaks down its 3-part acquisition strategy

6 March 2022 By Shelley Seale

All news media must be obsessed with upload speed

13 December 2021 By Sergio Sicheri

VíaPaís bets on breaking news, SEO to gain favour through Google

6 December 2021 By Fabián Induti

Metro Brazil creates new digital business model amidst the pandemic

15 November 2021 By Ivana Moreira

Digital volume strategy requires anticipating trends, building evergreen content

26 September 2021 By Sergio Sicheri

La Tercera appeals to subscribers’ appetites with digital subscription offer

20 September 2021 By Sebastián Rivas

Prensa Libre focuses on 3 short-term challenges as it grows digital subscriptions

12 September 2021 By Claudia L. Cruz

As third-party cookies go away, media focus on new basics of advertising, audience engagement

29 August 2021 By Michelle Palmer Jones, Shelley Seale, Chandler Wieberg

Latin American podcast amplifies the risks journalists take

21 June 2021 By Mitzi Hernández

VíaPaís joins Google Web Stories project

13 June 2021 By Jessica Costa

New audiences, good content is not 100% dependent on news

31 May 2021 By Sergio Sicheri

Clarín Immersion documentary takes readers inside the journalism process

2 May 2021 By Javier Kraviez

News publishers should be leery of Facebook, Google algorithms

9 March 2021 By Sergio Sicheri

Infobae shares its strategy to remain the world’s most-read Spanish-language platform

24 November 2020 By Raquel Meikle & Ana Gutierrez

Grupo Milenio’s “Good News” Christmas project was a gift for audience, advertisers

15 November 2020 By Paula Felps

Grupo RBS video series makes investment approachable, engaging

19 October 2020 By Paula Felps

Ongoing changes with Google’s algorithm make it difficult for media to keep up

31 August 2020 By Sergio Sicheri

Clarín, Die Zeit share building blocks of reader loyalty clubs

17 June 2020 By Shelley Seale

El Espectador campaign engages readers on national peace-building initiatives

21 January 2020 By Elva Lucía Daza Avendaño

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