Topics Audience

Audience: Other + Digital Engagement + Audience Strategy + Young Readership + Print Subscriptions + Digital Subscriptions + Audience Segmentation 1,440 Articles

Hyper-local strategies can help news publishers accelerate subscription growth

26 March 2023 By John DeFriest & Justin Eisenband

Digital revenue strategy at Mediahuis is shaped by its merged history

22 March 2023 By Robert Okpu

Mediahuis, Tamedia share data-driven strategies that grow subscriptions

21 March 2023 By Robert Okpu

Schibsted’s Bergens Tidende, Stavanger Aftenblad share automated content wins

21 March 2023 By Dawn McMullan

BBC centres engagement strategy on building community

20 March 2023 By Robert Okpu

Top Audience Articles Viewed in the Past Month

Alabama Media Group ends 4 print publications, shares lessons learned

20 March 2023 By Peter Bale

The Independent’s digital-only journey was forced and is successful

19 March 2023 By Robert Okpu

Gannett tests e-mail strategies to re-engage at-risk, zombie subscribers

19 March 2023 By Phil Schroder

DC Thomson shares its path to increase subscriptions from a regional purview

16 March 2023 By Robert Okpu

A look into the process of ending 4 print editions at Alabama Media Group

16 March 2023 By Peter Bale

3 media companies share different lessons in reader revenue wins

15 March 2023 By Josefin Olevik

News subscription leaders share key growth strategies

15 March 2023 By Robert Okpu

Subscriptions expert makes the case for a chief subscriptions officer

14 March 2023 By Josefin Olevik

3 early bundling success stories show its promise

13 March 2023 By Josefin Olevik

3 media companies share how they manage the reader subscription journey

13 March 2023 By Josefin Olevik

Media companies have not reached their subscriptions peak

12 March 2023 By Josefin Olevik

Corriere della Sera shares its 3 stages of digital subscription success

12 March 2023 By Robert Okpu

Former Spotify chief economist shares thoughts on pricing, bundling

9 March 2023 By Josefin Olevik

Media companies should focus on reader needs over packages offered

9 March 2023 By Robert Okpu

Svenska Dagbladet learns subscription, retention lessons from hit podcast

8 March 2023 By Robert Okpu

Research: News companies are overly reliant on conversions as a metric

8 March 2023 By Robert Okpu

Wine as a product offers 5 learnings for media companies

8 March 2023 By Jodie Hopperton

Wine is a universe of engagement for news media companies

7 March 2023 By Jodie Hopperton

Wine is a universe of engagement for media companies

6 March 2023 By Jodie Hopperton

Echo engages sport fans with Rebel Legends competition

6 March 2023 By Eamonn Murphy

Russmedia highlights firefighter heroes in special section

6 March 2023 By Benjamin Pilz

Expressen focuses new premium products, digital engagement over conversions

5 March 2023 By Robert Okpu

How DC Thomson surpassed 25,000 paid digital subscriptions

5 March 2023 By Rory Weller

Newsday transforms COVID text alerts to general breaking news alerts

2 March 2023 By Erin Serpico

Digimeter scoring model, dashboard provide insights into stories at Kleine Zeitung

1 March 2023 By Anna Pöltl

HLN’s Dimitri Antonissen has a strategy for catching up with Facebook

1 March 2023 By Paula Felps

VK Media’s personalisation platform increases click-through-rates for super-local users

28 February 2023 By Josefin Svensson

First

Prev

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32

Next

Last

Why Become A Member?

Strategic Reports

Total access to all INMA reports on just-in-time topics, trends, and case studies
Member Directory

The most powerful tool in media: global peer connections at the leading companies
Industry Headlines

Daily news industry headlines personally curated by INMA, inclusive of archives
Best Practices

Thousands of best practices and case studies to grow audience, revenue, and brand
Crowdsourced Ideas

Learn what fellow INMA members are prioritising: most-read, social shares, searches
Conference Presentations

Thousands of INMA conference presentations for ideation and benchmarking
Webinars

Bring INMA to your computer or phone with exclusive case study-based Webinars
Newsletters

Subscribe to 20+ newsletters by latest content, topic, or world region
Conference Discounts

Members enjoy up to 50% registration discounts on INMA conferences worldwide

Become A Member

Already have an account? Log in now

By continuing to browse or by clicking “ACCEPT,” you agree to the storing of cookies on your device to enhance your site experience. To learn more about how we use cookies, please see our privacy policy.

I ACCEPT