Topics Audience

Audience: Other + Digital Engagement + Audience Strategy + Reader Retention + Newsletters/Alerts + Female Readership + Microsoft + Print Subscriptions + Young Readership 243 Articles

Winnipeg Free Press shares its strategy for building an Instagram following

17 August 2022 By Paula Felps

Upcoming Webinar: Winnipeg Free Press leverages Instagram to boost audience growth

14 August 2022 By Paula Felps

Is news of a crisis of trust in media exaggerated?

11 August 2022 By Peter Bale

Winnipeg Free Press realigns newsletter strategy based on reader feedback

7 August 2022 By Erin Lebar

Wall Street Journal drives subscription growth with student programme

27 July 2022 By Paula Felps

Top Audience Articles Viewed in the Past Month

Research: Digital product acquisition, consumer spending on subscriptions are likely to remain steady

26 July 2022 By Matt Lindsay

Advance Local sees 45% lift in subscription conversions with AI test

20 July 2022 By Paula Felps

Winnipeg Free Press brings community together with virtual movie night

30 June 2022 By Erin Lebar

Miami Herald goes inside condo collapse with interactive “House of Cards” narrative

27 June 2022 By Sarah Blaskey

Village Media uses “brand lover” as its North Star metric

5 June 2022 By Jodie Hopperton

Research: Quizzes added to media content engage digital audiences

2 June 2022 By Katalina Deaven

WSJ tweaks, tests on-site promotional ads for reader engagement

23 May 2022 By Mary-Katharine Phillips & Sasha Tanghe

Consider these 3 lessons as the world moves from virtual to live

4 May 2022 By Sean Stanleigh

Aligning newsroom goals to readers is a relatively easy formula

1 May 2022 By Peter Bale

News publishers can borrow 9 lessons from streaming to build subscriptions

27 April 2022 By Shelley Seale

Content, ad relevance take on a growing role in digital media

26 April 2022 By Rebecca Alter

Newsday looks at 5 key retention drivers, metrics

17 April 2022 By Paula Felps

TIME builds a subscription machine to move into the future

28 March 2022 By Paula Felps

USA Today’s Women of the Year project exemplifies 4 smart content strategies

21 March 2022 By Summer Moore

Research shows difference in COVID, Ukraine news engagement

20 March 2022 By Matt Lindsay & Arvid Tchivzhel

Wall Street Journal builds relationships with students, drives future growth

14 February 2022 By Jodi Harrison

Newsday creates cultural brand using live and virtual events

2 February 2022 By Shelley Seale

Gannett shares lessons learned for Augmented Reality success

31 January 2022 By Shelley Seale

Free virtual events let Winnipeg Free Press engage with new audiences

31 January 2022 By Erin Lebar

INMA Elevate Scholar: Dorea Reeser of Chemical & Engineering News

25 January 2022 By Paula Felps

These 3 reasons show why subscription fatigue is a myth

23 January 2022 By Sonali Verma

USA Today Sports’ Golfweek shares 4 content strategies for growth

19 January 2022 By Summer Moore

Bloomberg, real estate service partner on sustainable cities campaign

13 January 2022 By Shelley Seale

New York Times brand campaign takes lighter approach during pandemic

10 January 2022 By Paula Felps

The foundation of engagement is showing care for readers

6 January 2022 By Olivia Collette

3 ways media should respond to declining news traffic

26 December 2021 By Ken Harding & Justin Eisenband

ROI is strong with media brand marketing, acquisition campaigns

14 December 2021 By Matt Lindsay

First

Prev

1 2 3 4 5 6 7 8

Next

Last

Why Become A Member?

Strategic Reports

Total access to all INMA reports on just-in-time topics, trends, and case studies
Member Directory

The most powerful tool in media: global peer connections at the leading companies
Industry Headlines

Daily news industry headlines personally curated by INMA, inclusive of archives
Best Practices

Thousands of best practices and case studies to grow audience, revenue, and brand
Crowdsourced Ideas

Learn what fellow INMA members are prioritising: most-read, social shares, searches
Conference Presentations

Thousands of INMA conference presentations for ideation and benchmarking
Webinars

Bring INMA to your computer or phone with exclusive case study-based Webinars
Newsletters

Subscribe to 20+ newsletters by latest content, topic, or world region
Conference Discounts

Members enjoy up to 50% registration discounts on INMA conferences worldwide

Become A Member

Already have an account? Log in now

By continuing to browse or by clicking “ACCEPT,” you agree to the storing of cookies on your device to enhance your site experience. To learn more about how we use cookies, please see our privacy policy.

I ACCEPT