Topics Audience

Audience: Other + Digital Engagement + Audience Strategy + Reader Retention + Facebook + Audience Segmentation + Paywall Models + Churn Reduction + Membership + Apple + Social Media 1,397 Articles

Which paywall models are most popular and which are most effective?

5 February 2023 By Greg Piechota

Badische Zeitung uses local newsletters to build reader habits

5 February 2023 By Markus Hofmann

ChatGPT, hybrid work shake up content marketing

5 February 2023 By Sean Stanleigh

Financial Times, Aftenposten share best practices for launching new products

1 February 2023 By Paula Felps

New Zealand to introduce negotiation-based legislation governing Big Tech, media

1 February 2023 By L. Carol Christopher

Top Audience Articles Viewed in the Past Month

Are the most popular paywalls also the most effective?

1 February 2023 By Greg Piechota

Sydney Morning Herald, Age introduce “collections” for intuitive content navigation

30 January 2023 By Sophia Phan

Stuff dives into the data to document New Zealand’s COVID-19 vaccination rollout

29 January 2023 By Kate Newton

Newsday finds an audience for its TV studio through push alerts, newsletters

29 January 2023 By Josh Holbreich

News publishers can prevent churn with help from apps

25 January 2023 By Paula Felps

Financial publication Talouselämä introduces digital weekly edition as print alternative

24 January 2023 By Johanna Suhonen

Journalists should “show their work” to gain reader trust

24 January 2023 By Peter Bale

News companies can maximise subscription value during economic downturn

23 January 2023 By Greg Piechota

News Corp Australia personalises news with state-based mastheads

23 January 2023 By Maggie Burke

Kleine Zeitung builds digital brand with future journalism focus

22 January 2023 By Andrea Rachbauer

Journalists must “show their work” to gain audience trust

19 January 2023 By Peter Bale

Die Presse creates a subscriber gift that keeps on giving

17 January 2023 By Katrin Halbhuber

Readers shape Age’s election coverage by sharing 6 topics that matter to them

16 January 2023 By Michael Bachelard & Gay Alcorn

Philadelphia Inquirer scores big with Gameday Central

15 January 2023 By Cary Betagole

INMA President Maribel Perez Wadsworth shares news industry outlook for 2023

11 January 2023 By Paula Felps

Russmedia introduces employer reviews on job portal, increasing engagement for ländlejob.at

10 January 2023 By Claudia Nessler

Twitter turmoil is terrible for journalists, may be bad for journalism

9 January 2023 By Peter Bale

Subscription marketing analytics should start small, involve humans

8 January 2023 By Greg Piechota

News media companies are primed to make bold tech, digital moves in 2023

6 January 2023 By Peter Bale

YouTube surfaces, supports new voices in news

4 January 2023 By Nicolette Scott

Subscription marketing analytics should start small and involve humans

4 January 2023 By Greg Piechota

Jagran New Media, LinkedIn partnership endorses flexible work for women

3 January 2023 By Priyanka Sharma

Stuff reconstructs 20,000 years of Earth’s changing temperature

3 January 2023 By Felippe Rodrigues

The Courier increases engagement with 3 experimental, personalised subscriber e-mail updates

2 January 2023 By Alison Wallace

Ekstra Bladet Brand Stories shows life on the “good side” of the prison bars

29 December 2022 By Joen Jay Dahl

Media companies leverage metrics, communication to maxmise reader engagement, lessen churn

27 December 2022 By Sarah Schmidt, Jessica Spiegel, Michelle Palmer Jones, Elaine Sung

Lower site traffic, dramatic economic climate impacted 2022 for news publishers (+ likely 2023 trends)

26 December 2022 By Matt Lindsay

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