Topics Audience

Audience: Other + Digital Engagement + Audience Strategy + Print Subscriptions 1,319 Articles

Right metrics, teams are the foundation of digital engagement strategy

27 September 2021 By Shelley Seale, Michelle Palmer Jones, Chandler Wieberg, Paula Felps

Digital volume strategy requires anticipating trends, building evergreen content

26 September 2021 By Sergio Sicheri

Kleine Zeitung launches anti-hate speech campaign

23 September 2021 By Andrea Rachbauer

News publishers must meet 2 imperatives to rebundle the news

22 September 2021 By Steve Dempsey

Bergens Tidende generates subscribers, revenue with robot-generated real estate content

22 September 2021 By Shelley Seale

Top Audience Articles Viewed in the Past Month

How publishers can successfully rebundle the news

21 September 2021 By Steve Dempsey

La Tercera appeals to subscribers’ appetites with digital subscription offer

20 September 2021 By Sebastián Rivas

Kaleidoscope campaign helps De Morgen increase paying readers by 20% during pandemic

20 September 2021 By Michiel Baeten

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The water rises and the paywall drops at Kölner Stadt-Anzeiger

16 September 2021 By Martin Dowideit

Is the mobile Web or an app right for your media company?

15 September 2021 By Shelley Seale

3 product leaders share inspiration from non-media product successes {newsletter}

14 September 2021 By Jodie Hopperton

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United Robots

3 product leaders share inspiration from non-media product successes

14 September 2021 By Jodie Hopperton

E-edition engagement is a leading indicator for print-to-digital conversions

13 September 2021 By Matthew Lulay

Media subscription teams could learn a lot from online dating

13 September 2021 By Dr. Dietmar Schantin

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SCMP uses personal narratives, explainer videos to keep people engaged in COVID content

12 September 2021 By Mat Booth

Prensa Libre focuses on 3 short-term challenges as it grows digital subscriptions

12 September 2021 By Claudia L. Cruz

Die Presse shares 3 key learnings after changing its data strategy

8 September 2021 By Paula Felps

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NTM experiments with emojis to drive reader engagement, revenue

7 September 2021 By Jens Pettersson

Expressen’s call-to-action button increases digital traffic, conversions

6 September 2021 By Helena Sund

Público leverages Instagram to boost its readership

6 September 2021 By Amílcar Correia

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Eidosmedia

Mega media deals and stock market listings are back in fashion

6 September 2021 By Dr. Merja Myllylahti

McClatchy’s marketing strategy nudges users toward paywall, drives conversions

31 August 2021 By Phil Schroder

Testing helps SZ/BZ improve digital growth

30 August 2021 By Christian Röhm

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Sydney Morning Herald reaches younger demographic with Instagram strategy

30 August 2021 By Sophia Phan

As third-party cookies go away, media focus on new basics of advertising, audience engagement

29 August 2021 By Michelle Palmer Jones, Shelley Seale, Chandler Wieberg

AFP, Publico put journalism, data, and facts at centre of audience strategy

26 August 2021 By Paula Felps & Michelle Palmer Jones

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Map out an effective subscriber re-engagement strategy with these 3 actions

24 August 2021 By Jesse Moeinifar

Somedia learns the value of frequently testing its push notification strategy

23 August 2021 By Corinne Raguth Tscharner

USA Today Ventures successfully moved two profitable events into a virtual space

23 August 2021 By Summer Moore

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MediaNews Group’s e-mail newsletters align process and purpose

22 August 2021 By CJ Jacobs

Dagbladet focuses on 5 areas for top-tier digital election coverage

22 August 2021 By Alexandra Beverfjord

VG uses Coronavirus Live Tracker to cover an international crisis

19 August 2021 By Oda Leraan Skjetne

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Sydney Morning Herald, Age newsrooms got to know readers by getting to know the data team

16 August 2021 By Aimie Rigas

Amedia produces 21-episode shoestring documentary about elite marathoner

11 August 2021 By Tord Selmer-Nedrelid

Funke Media’s Coronavirus Monitor provides engagement breakthrough during the pandemic

10 August 2021 By Marie-Louise Timcke

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Eidosmedia

NZME drives digital access amongst print subscribers while engaging print readership

9 August 2021 By Carolyn Adams

Mobile payments offer revenue, engagement, and data benefits for media

4 August 2021 By Shelley Seale

New York Times uses packaging to appeal to professional readers in B2B strategy

2 August 2021 By Paula Felps

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News publishers should bring the joy of serendipity to digital content

2 August 2021 By Dr. Dietmar Schantin

What news media publishers need to know about blockchain

28 July 2021 By Shelley Seale

8 trends define the future of mobile

25 July 2021 By Mark Challinor

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United Robots

Research: Journalist connections with disinvested audiences require consistent, fair coverage

25 July 2021 By Katalina Deaven

3 ways push notifications can boost audience engagement

22 July 2021 By Jesse Moeinifar

Kölner Stadt-Anzeiger launches regional podcast strategy

20 July 2021 By Martin Dowideit

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JoongAng Ilbo targets young female readers with YouTube channel

19 July 2021 By Michelle Palmer Jones

VG relaunches its true crime podcast, listening rates skyrocket

19 July 2021 By Vilde Worren

INMA publishes “INMA Knows Newsroom Dashboards” curation category

18 July 2021 By Dawn McMullan

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E-mailed newsletters are key to subscription success at FT, Funke Media

14 July 2021 By Michelle Palmer Jones

Wall Street Journal differentiates with B2P subscriptions, the space between B2C and B2B

12 July 2021 By Paula Felps

COVID-19 text messages build community, unique visits at Newsday

7 July 2021 By Erin Serpico

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Eidosmedia

Audience funnel changes organisational structure, strategic focus at Hamburger Abendblatt

5 July 2021 By Ruth Betz

More people are paying for online news, but resistance continues

5 July 2021 By Dr. Merja Myllylahti

News UK shifts to digital events during pandemic, increases engagement 60%

5 July 2021 By Natasha Banjo

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Premium content, proper messaging are the subscriptions formula at El Nuevo Día

1 July 2021 By Mauricio Romero

Stuff Explained gives readers context, perspective

28 June 2021 By Keith Lynch

Kleine Zeitung online festival surpasses viewing goals

28 June 2021 By Andrea Rachbauer

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United Robots

NTM shares 3 engagement ideas beyond crossword puzzles and live sports

27 June 2021 By Jens Pettersson

Mackay Daily Mercury grows with digital My Town series

24 June 2021 By Rae Wilson

San Francisco Chronicle and SFGate share their transitioning business models

23 June 2021 By Shelley Seale

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Schibsted sees B2B growth potential, simplifies subscription offer for companies

23 June 2021 By Paula Felps

Kick-starting conversations with readers builds needed digital communities

22 June 2021 By Jesse Moeinifar

Latin American podcast amplifies the risks journalists take

21 June 2021 By Mitzi Hernández

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Authentication debate should consider media users’ preferences, capabilities

20 June 2021 By Stephanie Lievano

The Quint shares how it uses video storytelling to drive engagement and revenue

17 June 2021 By Shelley Seale

London Evening Standard managing editor answers the question: “Is print dead”

16 June 2021 By Shelley Seale

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Eidosmedia

Times of India app allowed audience to safely celebrate Bappa and Santa

16 June 2021 By Siddharth Varma

Lancaster Farming podcast on hemp grows new audience

15 June 2021 By Eric Hurlock

Financial Times changed its value proposition for B2B subscriptions

14 June 2021 By Paula Felps

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Daily Maverick Webinars generate revenue, boost audience engagement

10 June 2021 By Nicole Williamson

Acknowledging emotions in comment sections reflects better on news organisations

10 June 2021 By Katalina Deaven

Editorial and product teams must work together to acquire, retain subscribers

7 June 2021 By Nathaniel Bane

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United Robots

Blick shares 6 ways to reach Gen Z with news (hint: Instagram)

6 June 2021 By Bettina Widmer

Focus on customer experience, value proposition nudges customers toward monetisation offers

6 June 2021 By Ken Harding & Justin Eisenband

Mediahuis newsroom uses data to guide transition to digital workflow

1 June 2021 By Gerben van 't Hek & Bas Schnater

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Ekstra Bladet turns its Web site into a home cinema during lockdown

31 May 2021 By Joen Jay Dahl

New audiences, good content is not 100% dependent on news

31 May 2021 By Sergio Sicheri

UK readers spend more time with Google, Facebook than local media brands

27 May 2021 By Paula Felps

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New INMA report explores the revenue opportunities of B2B subscriptions

27 May 2021 By Dawn McMullan

Product lead at Apple’s No. 1 app shares 3 theories on success

26 May 2021 By Jodie Hopperton

Product lead at Apple’s No. 1 app shares 3 theories on its success {newsletter}

24 May 2021 By Jodie Hopperton

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Eidosmedia

WSJ’s Jobs Summit guides job seekers during the pandemic

24 May 2021 By Minh-Y Tran

Live blogging enhancements increase engagement for Sydney Morning Herald, Age

24 May 2021 By Sophia Phan

Product lead at Apple’s No. 1 app shares 3 theories on its success

24 May 2021 By Jodie Hopperton

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VOL.AT creates TikTok-inspired app

23 May 2021 By Georg Burtscher

WSJ, Guardian, VG+ share details of their digital subscriptions success

20 May 2021 By Paula Felps, Shelley Seale, Chandler Wieberg

2020 set up the perfect digital subscription opportunity, so now what?

20 May 2021 By L. Carol Christopher

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United Robots

Gannett president talks to INMA about 2020 lessons and 2021 plans

19 May 2021 By Shelley Seale

Sports betting offers monetisation opportunity for media companies

19 May 2021 By Mark Zohar

New content strategies focus on reader needs, preferences

18 May 2021 By Paula Felps, Shelley Seale, Dawn McMullan, Chandler Wieberg

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iZooto

Media company rebrands focus on journalism, new audiences, ad partners

18 May 2021 By Paula Felps, Shelley Seale, Dawn McMullan

GQ’s short-run newsletter course bests daily newsletter open rate by 160%

17 May 2021 By Stephanie Talmadge

SCMP campaign promotes post-lockdown domestic tourism in Hong Kong

17 May 2021 By Fairoza Mansor

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FewCents

Upgraded engagement techniques help readers move from offline experiences to online spaces

17 May 2021 By Stephanie Lievano

Danish Broadcasting Corporation inspired by 1997 video for a 2020 production

17 May 2021 By Søren Dalager Ditlevsen

Value, relationships, habits underpin NTM’s reader revenue journey

16 May 2021 By Jens Pettersson

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Eidosmedia

Metro news publishers work to regain audience penetration with digital strategies

16 May 2021 By Ken Harding & Justin Eisenband

4 pillars lead reader-focused innovation at Il Sole 24 Ore

12 May 2021 By Shelley Seale

Content strategy sweet spot hits 4 key pillars

11 May 2021 By Dr. Dietmar Schantin

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Strong foundations, habit formation create basis of subscriber retention strategy

10 May 2021 By Utkarsh Arora

How publishers can ride the wave of subscription demand during a news cycle

10 May 2021 By Matt Lindsay

4 news media companies share subscriber engagement, retention experiments

10 May 2021 By Brie Logsdon, Chandler Wieberg, Shelley Seale, Paula Felps

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3 news companies share how they organise for retention

9 May 2021 By Chandler Wieberg, Brie Logsdon, Shelley Seale, Paula Felps

Reuters president shares thoughts on the post-COVID future of media and its leaders

5 May 2021 By Shelley Seale

Do you know when new subscribers cross the “Retention Point?”

4 May 2021 By Greg Piechota

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Do you know when new subscribers cross their “Retention Point?”

4 May 2021 By Greg Piechota

Kompas celebrates 55 years with COVID reality interactive project

3 May 2021 By Tarrence Karmelia Kontessa Palar

Clarín Immersion documentary takes readers inside the journalism process

2 May 2021 By Javier Kraviez

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Amar Ujala campaign rekindles love for Hindi language

26 April 2021 By Neha Sikri

Advance Local’s People of Alabama brand transitions video storytelling series in 2020

25 April 2021 By Tamika Moore

Slobodna Dalmacija keeps celebration of patron saint alive with virtual event

22 April 2021 By Vlado Ozretić

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Eidosmedia

Social media, podcasts lead the way toward new digital audiences

21 April 2021 By Shelley Seale

Volume is the stand-out star of content automation

21 April 2021 By Cecilia Campbell

Personalised Your Globe feature informed by data, increases engagement

20 April 2021 By Garth Thomas

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Economist drives digital engagement in 2020 through social media

19 April 2021 By Kevin Young

WSJ’s virtual Student Editor Summit increases engagement with college students

19 April 2021 By Stephanie Wood

Canadian Broadcasting Corporation increases engagement with lineup experiment

18 April 2021 By Paul Mcgrath

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United Robots

Reader relationships are key post-Trump bump to keep digital traffic alive

14 April 2021 By Jesse Moeinifar

NZ Herald app re-launch focuses on design, boosts subscriptions

12 April 2021 By Paula Felps

3 questions to ask when moving subscribers from print to digital

11 April 2021 By Ken Harding & Justin Eisenband

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Kleine Zeitung launches Future Talks to capture younger audience

5 April 2021 By Andrea Rachbauer

VGTV delivers compelling documentary via mobile, reaching young and female audiences

4 April 2021 By Natalie Remøe Hansen

Video production is in every reporter’s toolbox in this small newsroom

1 April 2021 By Tord Selmer-Nedrelid

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15 media companies selected for Latin American Audience Analytics Accelerator

31 March 2021 By Dawn McMullan

Aggregating data flags notable reader behaviour at Dagens Nyheter

29 March 2021 By Lovisa Bergström

Daily Memphian reaches 12-month subscription goal in 3 weeks

29 March 2021 By Lauren Fritsky

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Eidosmedia

Funke Mediengruppe almost triples digital subscribers in 1 year

28 March 2021 By Clemens Hammacher

Media advertising will feel pandemic hit until 2023

25 March 2021 By Shelley Seale

Calgary Herald celebrates high school graduates amidst pandemic

25 March 2021 By Monica Zurowski

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“Sleepers” are the biggest risk to your subscription business

24 March 2021 By Greg Piechota

Reach PLC shares 3 pillars of digital transformation

24 March 2021 By Shelley Seale

Why “sleepers” are the biggest risk to your subscription business

24 March 2021 By Greg Piechota

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United Robots

Amedia builds premium news service, gets 120,000 paying subscribers in 8 months

22 March 2021 By Pål Nedregotten & Ole Werring

Targeting light readers (younger, female) can boost audience growth

18 March 2021 By Brie Logsdon

News UK uses data to tailor content to young and female readers

17 March 2021 By Greg Piechota

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Google News Initiative, INMA launch free audience development workshops

17 March 2021 By Dawn McMullan

Robot journalism boosts FVN’s real estate coverage

15 March 2021 By Paula Felps

VOL.AT finds new audience with live TV news show

14 March 2021 By Gerold Riedmann

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FewCents

When choosing North Star goals, publishers should think beyond financial targets

11 March 2021 By Greg Piechota

El Tiempo shares lessons learned in charging for content

11 March 2021 By Mauricio Romero

Business Standard widens its funnel to find paying consumers

11 March 2021 By Shelley Seale

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Eidosmedia

INMA research: Onboarding is a missed opportunity with registered users

10 March 2021 By Greg Piechota

News publishers should be leery of Facebook, Google algorithms

9 March 2021 By Sergio Sicheri

Reaction TV captures Dagbladet TV’s young viewers

7 March 2021 By Alexandra Beverfjord

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Financial Times, Bauer share product success metrics that work company-wide

3 March 2021 By Shelley Seale

What is Clubhouse and why should media companies care?

2 March 2021 By Jodie Hopperton

Early lessons in the Product Initiative + the relevance of Clubhouse

2 March 2021 By Jodie Hopperton

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United Robots

Los Andes’ 170 podcasts reach 173,000 listeners in first year

1 March 2021 By Paula Felps

INMA Elevate Scholar: Robert Cardenas of The Dallas Morning News

1 March 2021 By Paula Felps

News media companies see subscriber potential in B2B partnerships

25 February 2021 By Brie Logsdon, Paula Felps, Shelley Seale

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4 strategies news media organisations can use to build audience trust

24 February 2021 By Shelley Seale

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