Topics Audience

Audience: Other + Digital Engagement + Audience Strategy + Print Subscriptions 1,253 Articles

The Quint shares how it uses video storytelling to drive engagement and revenue

17 June 2021 By Shelley Seale

London Evening Standard managing editor answers the question: “Is print dead”

16 June 2021 By Shelley Seale

Times of India app allowed audience to safely celebrate Bappa and Santa

16 June 2021 By Siddharth Varma

Lancaster Farming podcast on hemp grows new audience

15 June 2021 By Eric Hurlock

Financial Times changed its value proposition for B2B subscriptions

14 June 2021 By Paula Felps

Top Audience Articles Viewed in the Past Month

Daily Maverick Webinars generate revenue, boost audience engagement

10 June 2021 By Nicole Williamson

Acknowledging emotions in comment sections reflects better on news organisations

10 June 2021 By Katalina Deaven

Editorial and product teams must work together to acquire, retain subscribers

7 June 2021 By Nathaniel Bane

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Blick shares 6 ways to reach Gen Z with news (hint: Instagram)

6 June 2021 By Bettina Widmer

Focus on customer experience, value proposition nudges customers toward monetisation offers

6 June 2021 By Ken Harding & Justin Eisenband

Mediahuis newsroom uses data to guide transition to digital workflow

1 June 2021 By Gerben van 't Hek & Bas Schnater

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Stibo DX: The What, Why, and How

Ekstra Bladet turns its Web site into a home cinema during lockdown

31 May 2021 By Joen Jay Dahl

New audiences, good content is not 100% dependent on news

31 May 2021 By Sergio Sicheri

UK readers spend more time with Google, Facebook than local media brands

27 May 2021 By Paula Felps

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New INMA report explores the revenue opportunities of B2B subscriptions

27 May 2021 By Dawn McMullan

Product lead at Apple’s No. 1 app shares 3 theories on success

26 May 2021 By Jodie Hopperton

Product lead at Apple’s No. 1 app shares 3 theories on its success {newsletter}

24 May 2021 By Jodie Hopperton

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WSJ’s Jobs Summit guides job seekers during the pandemic

24 May 2021 By Minh-Y Tran

Live blogging enhancements increase engagement for Sydney Morning Herald, Age

24 May 2021 By Sophia Phan

Product lead at Apple’s No. 1 app shares 3 theories on its success

24 May 2021 By Jodie Hopperton

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Eidosmedia

VOL.AT creates TikTok-inspired app

23 May 2021 By Georg Burtscher

WSJ, Guardian, VG+ share details of their digital subscriptions success

20 May 2021 By Paula Felps, Shelley Seale, Chandler Wieberg

2020 set up the perfect digital subscription opportunity, so now what?

20 May 2021 By L. Carol Christopher

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Ring Publishing

Gannett president talks to INMA about 2020 lessons and 2021 plans

19 May 2021 By Shelley Seale

Sports betting offers monetisation opportunity for media companies

19 May 2021 By Mark Zohar

New content strategies focus on reader needs, preferences

18 May 2021 By Paula Felps, Shelley Seale, Dawn McMullan, Chandler Wieberg

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ProtecMedia AI Technology

Media company rebrands focus on journalism, new audiences, ad partners

18 May 2021 By Paula Felps, Shelley Seale, Dawn McMullan

GQ’s short-run newsletter course bests daily newsletter open rate by 160%

17 May 2021 By Stephanie Talmadge

SCMP campaign promotes post-lockdown domestic tourism in Hong Kong

17 May 2021 By Fairoza Mansor

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Stibo DX: The What, Why, and How

Upgraded engagement techniques help readers move from offline experiences to online spaces

17 May 2021 By Stephanie Lievano

Danish Broadcasting Corporation inspired by 1997 video for a 2020 production

17 May 2021 By Søren Dalager Ditlevsen

Value, relationships, habits underpin NTM’s reader revenue journey

16 May 2021 By Jens Pettersson

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Metro news publishers work to regain audience penetration with digital strategies

16 May 2021 By Ken Harding & Justin Eisenband

4 pillars lead reader-focused innovation at Il Sole 24 Ore

12 May 2021 By Shelley Seale

Content strategy sweet spot hits 4 key pillars

11 May 2021 By Dr. Dietmar Schantin

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Strong foundations, habit formation create basis of subscriber retention strategy

10 May 2021 By Utkarsh Arora

How publishers can ride the wave of subscription demand during a news cycle

10 May 2021 By Matt Lindsay

4 news media companies share subscriber engagement, retention experiments

10 May 2021 By Brie Logsdon, Chandler Wieberg, Shelley Seale, Paula Felps

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Eidosmedia

3 news companies share how they organise for retention

9 May 2021 By Chandler Wieberg, Brie Logsdon, Shelley Seale, Paula Felps

Reuters president shares thoughts on the post-COVID future of media and its leaders

5 May 2021 By Shelley Seale

Do you know when new subscribers cross the “Retention Point?”

4 May 2021 By Greg Piechota

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Ring Publishing

Do you know when new subscribers cross their “Retention Point?”

4 May 2021 By Greg Piechota

Kompas celebrates 55 years with COVID reality interactive project

3 May 2021 By Tarrence Karmelia Kontessa Palar

Clarín Immersion documentary takes readers inside the journalism process

2 May 2021 By Javier Kraviez

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ProtecMedia AI Technology

Amar Ujala campaign rekindles love for Hindi language

26 April 2021 By Neha Sikri

Advance Local’s People of Alabama brand transitions video storytelling series in 2020

25 April 2021 By Tamika Moore

Slobodna Dalmacija keeps celebration of patron saint alive with virtual event

22 April 2021 By Vlado Ozretić

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Stibo DX: The What, Why, and How

Social media, podcasts lead the way toward new digital audiences

21 April 2021 By Shelley Seale

Volume is the stand-out star of content automation

21 April 2021 By Cecilia Campbell

Personalised Your Globe feature informed by data, increases engagement

20 April 2021 By Garth Thomas

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Tipser - Ecommerce

Economist drives digital engagement in 2020 through social media

19 April 2021 By Kevin Young

WSJ’s virtual Student Editor Summit increases engagement with college students

19 April 2021 By Stephanie Wood

Canadian Broadcasting Corporation increases engagement with lineup experiment

18 April 2021 By Paul Mcgrath

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Sophi

Reader relationships are key post-Trump bump to keep digital traffic alive

14 April 2021 By Jesse Moeinifar

NZ Herald app re-launch focuses on design, boosts subscriptions

12 April 2021 By Paula Felps

3 questions to ask when moving subscribers from print to digital

11 April 2021 By Ken Harding & Justin Eisenband

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Eidosmedia

Kleine Zeitung launches Future Talks to capture younger audience

5 April 2021 By Andrea Rachbauer

VGTV delivers compelling documentary via mobile, reaching young and female audiences

4 April 2021 By Natalie Remøe Hansen

Video production is in every reporter’s toolbox in this small newsroom

1 April 2021 By Tord Selmer-Nedrelid

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Ring Publishing

15 media companies selected for Latin American Audience Analytics Accelerator

31 March 2021 By Dawn McMullan

Aggregating data flags notable reader behaviour at Dagens Nyheter

29 March 2021 By Lovisa Bergström

Daily Memphian reaches 12-month subscription goal in 3 weeks

29 March 2021 By Lauren Fritsky

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ProtecMedia AI Technology

Funke Mediengruppe almost triples digital subscribers in 1 year

28 March 2021 By Clemens Hammacher

Media advertising will feel pandemic hit until 2023

25 March 2021 By Shelley Seale

Calgary Herald celebrates high school graduates amidst pandemic

25 March 2021 By Monica Zurowski

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Stibo DX: The What, Why, and How

“Sleepers” are the biggest risk to your subscription business

24 March 2021 By Greg Piechota

Reach PLC shares 3 pillars of digital transformation

24 March 2021 By Shelley Seale

Why “sleepers” are the biggest risk to your subscription business

24 March 2021 By Greg Piechota

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Tipser - Ecommerce

Amedia builds premium news service, gets 120,000 paying subscribers in 8 months

22 March 2021 By Pål Nedregotten & Ole Werring

Targeting light readers (younger, female) can boost audience growth

18 March 2021 By Brie Logsdon

News UK uses data to tailor content to young and female readers

17 March 2021 By Greg Piechota

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Google News Initiative, INMA launch free audience development workshops

17 March 2021 By Dawn McMullan

Robot journalism boosts FVN’s real estate coverage

15 March 2021 By Paula Felps

VOL.AT finds new audience with live TV news show

14 March 2021 By Gerold Riedmann

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Eidosmedia

When choosing North Star goals, publishers should think beyond financial targets

11 March 2021 By Greg Piechota

El Tiempo shares lessons learned in charging for content

11 March 2021 By Mauricio Romero

Business Standard widens its funnel to find paying consumers

11 March 2021 By Shelley Seale

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Ring Publishing

INMA research: Onboarding is a missed opportunity with registered users

10 March 2021 By Greg Piechota

News publishers should be leery of Facebook, Google algorithms

9 March 2021 By Sergio Sicheri

Reaction TV captures Dagbladet TV’s young viewers

7 March 2021 By Alexandra Beverfjord

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ProtecMedia AI Technology

Financial Times, Bauer share product success metrics that work company-wide

3 March 2021 By Shelley Seale

What is Clubhouse and why should media companies care?

2 March 2021 By Jodie Hopperton

Early lessons in the Product Initiative + the relevance of Clubhouse

2 March 2021 By Jodie Hopperton

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Stibo DX: The What, Why, and How

Los Andes’ 170 podcasts reach 173,000 listeners in first year

1 March 2021 By Paula Felps

INMA Elevate Scholar: Robert Cardenas of The Dallas Morning News

1 March 2021 By Paula Felps

News media companies see subscriber potential in B2B partnerships

25 February 2021 By Brie Logsdon, Paula Felps, Shelley Seale

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Tipser - Ecommerce

4 strategies news media organisations can use to build audience trust

24 February 2021 By Shelley Seale

Online conversation tools offer ongoing opportunity for audience connection

24 February 2021 By Jesse Moeinifar

WSJ grows reader trust through news literacy programming

22 February 2021 By Katie Fabry

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Sophi

Should time replace pageviews as the North Star audience metric?

22 February 2021 By Greg Piechota

These 3 strategies can improve organic subscriptions growth

22 February 2021 By Stephanie Lievano

New INMA report explores economic promise of podcasts for news companies

18 February 2021 By Dawn McMullan

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Eidosmedia

Research: Subscriptions at top 123 news publishers grew almost 58% in 2020

17 February 2021 By Brie Logsdon

Less is more when quizzing registered users

10 February 2021 By Greg Piechota

Irish Times initiative boosts advertising partnerships during pandemic

10 February 2021 By Shelley Seale

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Ring Publishing

Expressen grew from 0 digital subscribers to 70,000 in 1 year

8 February 2021 By Paula Felps

Research: Two-thirds of UK appreciate journalism more since pandemic

8 February 2021 By Lorna White

How a corporate mission inspires digital transformation

2 February 2021 By Xavier van Leeuwe & Matthijs van de Peppel

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ProtecMedia AI Technology

As digital subscriptions grow, more publications join the “million-mark club”

1 February 2021 By Dr. Merja Myllylahti

How Wall Street Journal uses metrics and engagement to drive digital subscriptions

1 February 2021 By Shelley Seale

3 ways to use nostalgia to engage audiences

31 January 2021 By Jens Pettersson

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Stibo DX: The What, Why, and How

How to create a first-party data strategy in the cookieless future

27 January 2021 By Shelley Seale

News media companies worldwide are investing in registration walls

26 January 2021 By Greg Piechota

INMA Elevate Scholar: Onyinyechi Eze of Business Day

21 January 2021 By Paula Felps

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Tipser - Ecommerce

Regional German publishers cooperate to solve the challenges of audience analytics

20 January 2021 By Shelley Seale

Jagran introduces Jagran Local, a city-specific news model

19 January 2021 By Divy Kohli

Online conversations are key in retaining digital subscribers

19 January 2021 By Jesse Moeinifar

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Sophi

Tamedia increased digital subscribers 42% in 2020

18 January 2021 By Marc Isler

INMA Elevate Scholar: Timothy Rangongo of finweek

14 January 2021 By Paula Felps

Sunday Times editor reflects on the future of journalism

13 January 2021 By Shelley Seale

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Eidosmedia

Strategic direction required as organisations develop digital subscription framework

12 January 2021 By Justin Eisenband & Pete Doucette

INMA Elevate Scholar: Ruby Allen of Gannett

12 January 2021 By Paula Felps

SCMP shares best practices for building user loyalty using AI

11 January 2021 By Korey Lee

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Ring Publishing

Personalised product recommendations increase subscriber engagement at Kauppalehti

11 January 2021 By Johanna Suhonen

Newsday marketing campaign touts funding local journalism

11 January 2021 By Paula Felps

Readers First agenda includes keeping subscription momentum in 2021

11 January 2021 By Grzegorz Piechota

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ProtecMedia AI Technology

FAZ Appetizer uses AI to serve up personalised news feeds, increasing engagement

10 January 2021 By Paula Felps

Die Presse’s accelerated digital launch pays off with subscription spike

10 January 2021 By Paula Felps

Dow Jones CEO shares his vision of what the post-COVID future of news media requires

6 January 2021 By Shelley Seale

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Stibo DX: The What, Why, and How

VOL.AT becomes first climate-neutral online news platform

4 January 2021 By Paula Felps

INMA 2020: accelerating engagement and creating new communities

29 December 2020 By Dawn McMullan

Make time for honouring, mourning, and reflecting before embracing 2021

29 December 2020 By Vivian Warby

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Tipser - Ecommerce

Consumption habits, digitisation are likely to continue in 2021

28 December 2020 By Lorna White

11 audience insights remembered from 2020

28 December 2020 By Matt Lindsay

Tampa Bay Times moves to print publishing twice a week

21 December 2020 By Brie Logsdon

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Sophi

Funke Mediengruppe shares 9 tips for hitting newsletter goals

21 December 2020 By Ruth Betz

Newsroom automation moves ahead of schedule in 2020

20 December 2020 By Cecilia Campbell

INMA Elevate Scholar: Cherisse Johnson of Las Vegas Review-Journal

16 December 2020 By Paula Felps

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Eidosmedia

Engaged users spend 2 to 10 times longer on news Web pages than unengaged registered users

15 December 2020 By Maya Cieszynska

Small talk: Aftonbladet, Expressen adopt chat features to engage audiences

14 December 2020 By Jens Pettersson

Research: Comments section adds value, but platform must be carefully considered

13 December 2020 By Katalina Deaven

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Ring Publishing

New INMA reports shows complexities behind reducing print days for news publishers

10 December 2020 By Dawn McMullan

Why Dagens Nyheter operates as if print did not exist

10 December 2020 By Shelley Seale

MediaNews Group launches premium-tier, ad-free digital subscriptions

9 December 2020 By Dan Petty & Ryan Nakashima

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ProtecMedia AI Technology

News Corp’s MarketWatch sees online engagement jump with print supplement

7 December 2020 By Paula Felps

Zetland’s ambassador programme drives paying membership increase

6 December 2020 By Paula Felps

COVID-19 media impacts prove uneven, but some companies appear resilient

6 December 2020 By Dr. Merja Myllylahti

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Stibo DX: The What, Why, and How

Stuff launches Forever Project magazine to focus on climate change science

3 December 2020 By Eloise Gibson

News Corp Australia’s Shine Awards brighten a dark year by honouring women

30 November 2020 By Camille Smith

Metro stakes claim on the U.S. Hispanic market

29 November 2020 By Sebastian Morales

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Infobae shares its strategy to remain the world’s most-read Spanish-language platform

24 November 2020 By Raquel Meikle & Ana Gutierrez

EY India lays out the 2021 playbook for South Asia news media

24 November 2020 By Shelley Seale

City Press sees 38% growth in pageviews post-paywall

19 November 2020 By Paula Felps

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Punch grows video promotion 42% in 1 year, increases Millennial audience

19 November 2020 By Brie Logsdon

History drives Nation Media Group’s digital future

19 November 2020 By Paula Felps

First News aims to be the one-stop global resource of news for children

18 November 2020 By Shelley Seale

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Eidosmedia

Telegraph Women’s Sport changes the narrative for female athletes

16 November 2020 By Paula Felps

Grupo Milenio’s “Good News” Christmas project was a gift for audience, advertisers

15 November 2020 By Paula Felps

Digital storytelling transitions through reporter training at Aftenposten

12 November 2020 By Dawn McMullan

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Ring Publishing

First-party data helps marketers understand what customers want

9 November 2020 By Cathy Colliver

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ProtecMedia AI Technology

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