Topics Audience

Audience: Other + Digital Engagement + Audience Strategy + Newsletters/Alerts + Personalisation + Pricing + Microsoft 1,672 Articles

Hyper-local strategies can help news publishers accelerate subscription growth

26 March 2023 By John DeFriest & Justin Eisenband

Mediahuis, Tamedia share data-driven strategies that grow subscriptions

21 March 2023 By Robert Okpu

Schibsted’s Bergens Tidende, Stavanger Aftenblad share automated content wins

21 March 2023 By Dawn McMullan

BBC centres engagement strategy on building community

20 March 2023 By Robert Okpu

Alabama Media Group ends 4 print publications, shares lessons learned

20 March 2023 By Peter Bale

Top Audience Articles Viewed in the Past Month

Traditional media’s social mission, inability to personalise pit us against tech giants

20 March 2023 By Alexandra Beverfjord

The Independent’s digital-only journey was forced and is successful

19 March 2023 By Robert Okpu

Gannett tests e-mail strategies to re-engage at-risk, zombie subscribers

19 March 2023 By Phil Schroder

A look into the process of ending 4 print editions at Alabama Media Group

16 March 2023 By Peter Bale

3 media companies share different lessons in reader revenue wins

15 March 2023 By Josefin Olevik

News subscription leaders share key growth strategies

15 March 2023 By Robert Okpu

3 early bundling success stories show its promise

13 March 2023 By Josefin Olevik

3 media companies share how they manage the reader subscription journey

13 March 2023 By Josefin Olevik

Former Spotify chief economist shares thoughts on pricing, bundling

9 March 2023 By Josefin Olevik

Media companies should focus on reader needs over packages offered

9 March 2023 By Robert Okpu

Svenska Dagbladet learns subscription, retention lessons from hit podcast

8 March 2023 By Robert Okpu

Research: News companies are overly reliant on conversions as a metric

8 March 2023 By Robert Okpu

Wine as a product offers 5 learnings for media companies

8 March 2023 By Jodie Hopperton

Wine is a universe of engagement for news media companies

7 March 2023 By Jodie Hopperton

Wine is a universe of engagement for media companies

6 March 2023 By Jodie Hopperton

Echo engages sport fans with Rebel Legends competition

6 March 2023 By Eamonn Murphy

Russmedia highlights firefighter heroes in special section

6 March 2023 By Benjamin Pilz

Expressen focuses new premium products, digital engagement over conversions

5 March 2023 By Robert Okpu

How DC Thomson surpassed 25,000 paid digital subscriptions

5 March 2023 By Rory Weller

Newsday transforms COVID text alerts to general breaking news alerts

2 March 2023 By Erin Serpico

Digimeter scoring model, dashboard provide insights into stories at Kleine Zeitung

1 March 2023 By Anna Pöltl

HLN’s Dimitri Antonissen has a strategy for catching up with Facebook

1 March 2023 By Paula Felps

VK Media’s personalisation platform increases click-through-rates for super-local users

28 February 2023 By Josefin Svensson

Media must engage with readers, embrace personalisation to combat news avoidance

26 February 2023 By Amelia Labovitch

elDiario mapped the heights of every building in Spain for one of year’s most-read articles

26 February 2023 By Raúl Sánchez

BBC product manager shares how automation, AI can help media reach fragmented audiences

22 February 2023 By Paula Felps

Media companies should be watching these 3 ChatGPT developments

20 February 2023 By Lukas Görög

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