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Topics Audience

Audience: Other + Digital Engagement + Audience Strategy + Newsletters/Alerts + Personalisation + Pricing 243 Articles

Philadelphia Inquirer scores big with Gameday Central

15 January 2023 By Cary Betagole

Post and Courier shares 4 lessons learned from newsletter strategy

8 January 2023 By Samuel Hunter

Gannett’s Subscriber Appreciation Month rewards subscribers “just because” while testing gamification

12 December 2022 By Phil Schroder

WSJ’s Future of Everything Festival engages new audiences as hybrid event

14 November 2022 By Minh-Y Tran

Free Press patron programme rewards loyal subscribers with access, benefits

13 November 2022 By Erin Lebar

Top Audience Articles Viewed in the Past Month

Digital start-up Semafor relies on print values, newsletter sign-ups

9 November 2022 By Peter Bale

Publishers face risks with Twitter upheaval but are in wait-and-see mode

8 November 2022 By Peter Bale

Nexstar Digital creates new design to be more appealing to advertisers, readers

31 October 2022 By Matt Hergert

Graham Media Group engages audience through comments and community

19 October 2022 By Paula Felps

UGC contributors are integral to successful content strategies

9 October 2022 By Leigh Adams

Print subscription pricing strategy aggressiveness depends on print runway

29 September 2022 By Peter Doucette & Matt Lindsay

Gannett onboarding + active personalisation increase engagement

26 September 2022 By Jodie Hopperton

Advance Local increases digital subscriptions with collaborative newsroom incubator

25 September 2022 By Lamar Graham

Spokesman-Review increased retention by bringing back the past

21 September 2022 By Madeline Happold

Nexstar Media creates a home-built mobile platform

1 September 2022 By Drew Clayton

Winnipeg Free Press shares its strategy for building an Instagram following

17 August 2022 By Paula Felps

Is news of a crisis of trust in media exaggerated?

11 August 2022 By Peter Bale

Winnipeg Free Press realigns newsletter strategy based on reader feedback

7 August 2022 By Erin Lebar

Wall Street Journal drives subscription growth with student programme

27 July 2022 By Paula Felps

Winnipeg Free Press brings community together with virtual movie night

30 June 2022 By Erin Lebar

Miami Herald goes inside condo collapse with interactive “House of Cards” narrative

27 June 2022 By Sarah Blaskey

Village Media uses “brand lover” as its North Star metric

5 June 2022 By Jodie Hopperton

Research: Quizzes added to media content engage digital audiences

2 June 2022 By Katalina Deaven

WSJ tweaks, tests on-site promotional ads for reader engagement

23 May 2022 By Mary-Katharine Phillips & Sasha Tanghe

Aligning newsroom goals to readers is a relatively easy formula

1 May 2022 By Peter Bale

Content, ad relevance take on a growing role in digital media

26 April 2022 By Rebecca Alter

Newsday looks at 5 key retention drivers, metrics

17 April 2022 By Paula Felps

Data can improve customer experience while preserving privacy

13 April 2022 By Chandler Wieberg & Paula Felps

TIME builds a subscription machine to move into the future

28 March 2022 By Paula Felps

USA Today’s Women of the Year project exemplifies 4 smart content strategies

21 March 2022 By Summer Moore

Research shows difference in COVID, Ukraine news engagement

20 March 2022 By Matt Lindsay & Arvid Tchivzhel

Premium content models, customer lifetime value add necessary layer to monetisation strategies

16 February 2022 By Matt Lindsay & Arvid Tchivzhel

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