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Topics Audience

Audience: Other + Digital Engagement + Audience Strategy + Female Readership + Print Subscriptions + Microsoft + Pricing 1,496 Articles

Winnipeg Free Press brings community together with virtual movie night

30 June 2022 By Erin Lebar

Better user relationships depend on improving the journey

29 June 2022 By Paula Felps

Is your media company ready to start personalising?

28 June 2022 By Jodie Hopperton

Are you ready to start personalising?

28 June 2022 By Jodie Hopperton

Miami Herald goes inside condo collapse with interactive “House of Cards” narrative

27 June 2022 By Sarah Blaskey

Top Audience Articles Viewed in the Past Month

Research on news deserts: Readers favour Facebook if local newspaper is weak

27 June 2022 By Peter Bale

Financial Times outlines its digital transformation

20 June 2022 By Chandler Weiberg

Dagbladet sees growth in all areas as it commits to content investment

19 June 2022 By Paula Felps

3 case studies show how offer optimisation can grow readers, revenue

15 June 2022 By Nick Truitt, Matt Lindsay, Arvid Tchivzhel

In-house team shapes coverage for younger readers at Sydney Morning Herald, Age

13 June 2022 By Aimie Rigas & Mex Cooper

Community engagement, digital experiences help media companies boost ad performance

9 June 2022 By Rebecca Alter

Village Media uses “brand lover” as its North Star metric

5 June 2022 By Jodie Hopperton

Research: Quizzes added to media content engage digital audiences

2 June 2022 By Katalina Deaven

Mediahuis uses data to become more customer-focused

1 June 2022 By Paula Felps

Data can grow readership in a post-crisis environment

1 June 2022 By Paula Felps

Personalisation seems an obvious strategy, but it comes with challenges

26 May 2022 By Paula Felps

WSJ tweaks, tests on-site promotional ads for reader engagement

23 May 2022 By Mary-Katharine Phillips & Sasha Tanghe

Jagran New Media recognises people making India stronger during pandemic

23 May 2022 By Priyanka Sharma

Kleine Zeitung uses “future journalism,” regionality to guide digital repositioning

22 May 2022 By Andrea Rachbauer

BBC News creates the world’s biggest news Instagram account

16 May 2022 By Kady Wardell

These levers, relationships impact the lifetime value North Star

16 May 2022 By Nick Truitt, Matt Lindsay, Arvid Tchivzhel

The media industry learned 3 digital subscription lessons since 2020

12 May 2022 By Paula Felps

Bild, Torstar made content, pricing, leadership changes to grow subscriptions

12 May 2022 By Michelle Palmer Jones & Jalisa Haggins

NTM refreshes its social media strategy, doesn’t focus on pageviews

9 May 2022 By Jens Pettersson

Small, mid-sized Indian publishers are rethinking advertising revenue

9 May 2022 By David Sangma

Bild’s subscription testing drives its reader revenue plan

8 May 2022 By Michelle Palmer Jones

Media companies aren’t aiming high enough with subscription, pricing goals

5 May 2022 By Jessica Spiegel & Paula Felps

Kleine Zeitung’s Futter magazine leverages Instagram to attract young readers

2 May 2022 By Claudia Mann

El Universal targets at-risk users with most popular content

2 May 2022 By Michelle Palmer Jones

Aligning newsroom goals to readers is a relatively easy formula

1 May 2022 By Peter Bale

Editora Globo develops dashboard to improve newsroom processes

1 May 2022 By Michelle Palmer Jones

Will Elon Musk will be Loki or Tony Stark?

28 April 2022 By Peter Bale

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