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Topics Audience

Audience: Other + Digital Engagement + Audience Strategy + Female Readership + Microsoft + Pricing + Distributed Content 1,450 Articles

Economist embeds product, digital transformation in its culture

8 August 2022 By Peter Bale

Gannett uses contests, social media to reengage “zombies”

8 August 2022 By Phil Schroder

Winnipeg Free Press realigns newsletter strategy based on reader feedback

7 August 2022 By Erin Lebar

Press and Journal uses storytelling for successful digital-first campaign

7 August 2022 By Carly Gilchrist

For the legacy Economist and start-up FactorDaily, product is key to newsroom culture

4 August 2022 By Peter Bale

Top Audience Articles Viewed in the Past Month

Zeit Online changes onboarding to leverage subscriptions from day one

3 August 2022 By Marielle Egert & Philipp Rapp

Pulse expands engagement with social media growth, products

3 August 2022 By Michelle Palmer Jones

Vía País changes its Google Web Stories strategy

2 August 2022 By Camila Charris

No, the kids are not all right (and why publishers should care)

1 August 2022 By Bente Zerrahn

IC Publications exemplifies African media’s changing business models

28 July 2022 By Jessica Spiegel

Wall Street Journal drives subscription growth with student programme

27 July 2022 By Paula Felps

4 ways news media companies are using personalisation

27 July 2022 By Jodie Hopperton

The Economist moves decisively digital while staying true to its values

25 July 2022 By Peter Bale

The Economist shares lessons in digital content success

25 July 2022 By Peter Bale

Encourage users to give up their data by improving trust, value exchange

24 July 2022 By Rebecca Alter

Deutsche Welle found new ways to present climate journalism to new audience

21 July 2022 By Carmen Meyer

Breathe new life into newsletters with updated aesthetics, subject lines

21 July 2022 By Summer Moore

Relationship between reader, site type dictates push notification strategy

18 July 2022 By Karina Arkhangelskaya

Elusive audience data is a key element in newsroom digital transformation

18 July 2022 By Silence Mugadzaweta

3 East Asian media companies bring the business of news to their newsrooms

17 July 2022 By Chandler Wieberg & Sarah Schmidt

KG Media transforms toward subscription sustainability by raising prices 46%

14 July 2022 By Sarah Schmidt

ACM sees 64% more story conversions using data insights tool

14 July 2022 By Paula Felps

Decoding Gen Z: Axel Springer shares changes needed to reach young readers

13 July 2022 By Paula Felps

HT Labs creates tool for retail investors to bridge gap left by financial news media

12 July 2022 By Avaneesh Krishnamoorthy

Funke’s TikTok channel attracts Gen Z audience with political news

11 July 2022 By Amelie Marie Weber

SCMP’s character-driven video narratives showcase Asian voices

11 July 2022 By Mat Booth

Primera Llamada podcast goes from personal project to El Comercio product

10 July 2022 By Juan Diego Rodríguez Bazalar

News media should understand framework of content-based recommendations

10 July 2022 By Robin Verachtert

Stavanger Aftenblad uses technology, local football coverage to increase subscriber loyalty

10 July 2022 By Elin Stueland

Research shows younger users create a shift in news consumption

6 July 2022 By Paula Felps

Amar Ujala adds filmmaking competition to celebrate love for the Hindi language

4 July 2022 By Ashima Caroli

Winnipeg Free Press brings community together with virtual movie night

30 June 2022 By Erin Lebar

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