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Audience: Other + Digital Engagement + Audience Strategy + Digital Subscriptions + Young Readership + Brand Campaigns + Microsoft 1,542 Articles

Proactive, data-driven approach reduces churn for news media

23 June 2022 By Michelle Palmer Jones

Netflix’s subscriber losses are a cautionary tale for media companies everywhere

20 June 2022 By Rebecca Alter

Financial Times outlines its digital transformation

20 June 2022 By Chandler Weiberg

Dagbladet sees growth in all areas as it commits to content investment

19 June 2022 By Paula Felps

Bloomberg Línea shares creative, cost-effective ways to tell stories on TikTok

16 June 2022 By Mauricio Romero

Top Audience Articles Viewed in the Past Month

3 case studies show how offer optimisation can grow readers, revenue

15 June 2022 By Nick Truitt, Matt Lindsay, Arvid Tchivzhel

SCMP converts readers with prediction models that enhance personalisation

13 June 2022 By Romain Rouquier

In-house team shapes coverage for younger readers at Sydney Morning Herald, Age

13 June 2022 By Aimie Rigas & Mex Cooper

The News Movement reaches young readers on their platforms

13 June 2022 By Peter Bale

Aftenposten refines the science and art of building a better front page

12 June 2022 By Karl Oskar Teien

Community engagement, digital experiences help media companies boost ad performance

9 June 2022 By Rebecca Alter

The News Movement offers journalism to young readers on their trusted platforms

8 June 2022 By Peter Bale

Dow Jones finds experimentation leads to subscription success

6 June 2022 By Chandler Weiberg

Election coverage is social friendly for younger readers at Sydney Morning Herald, Age

6 June 2022 By Sophia Phan

Village Media uses “brand lover” as its North Star metric

5 June 2022 By Jodie Hopperton

Research: Quizzes added to media content engage digital audiences

2 June 2022 By Katalina Deaven

Mediahuis uses data to become more customer-focused

1 June 2022 By Paula Felps

Data can grow readership in a post-crisis environment

1 June 2022 By Paula Felps

What does 2023 hold for news media companies?

26 May 2022 By Michelle Palmer Jones

Personalisation seems an obvious strategy, but it comes with challenges

26 May 2022 By Paula Felps

WSJ tweaks, tests on-site promotional ads for reader engagement

23 May 2022 By Mary-Katharine Phillips & Sasha Tanghe

Jagran New Media recognises people making India stronger during pandemic

23 May 2022 By Priyanka Sharma

Kleine Zeitung uses “future journalism,” regionality to guide digital repositioning

22 May 2022 By Andrea Rachbauer

El Tiempo tool helps editors predict content’s success

18 May 2022 By Michelle Palmer Jones

BBC News creates the world’s biggest news Instagram account

16 May 2022 By Kady Wardell

These levers, relationships impact the lifetime value North Star

16 May 2022 By Nick Truitt, Matt Lindsay, Arvid Tchivzhel

Newsrooms are so much more than news these days

15 May 2022 By Peter Bale

The media industry learned 3 digital subscription lessons since 2020

12 May 2022 By Paula Felps

La Nación, O Globo create new products to bundle with subscriptions

12 May 2022 By Jessica Spiegel & Chandler Wieberg

Bild, Torstar made content, pricing, leadership changes to grow subscriptions

12 May 2022 By Michelle Palmer Jones & Jalisa Haggins

The newsroom is so much more than news these days

11 May 2022 By Peter Bale

NTM refreshes its social media strategy, doesn’t focus on pageviews

9 May 2022 By Jens Pettersson

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