Topics Audience

Audience: Other + Digital Engagement + Audience Strategy + Audience Segmentation + Google + Microsoft 281 Articles

Research on news deserts: Readers favour Facebook if local newspaper is weak

27 June 2022 By Peter Bale

Dagbladet sees growth in all areas as it commits to content investment

19 June 2022 By Paula Felps

Mediahuis uses data to become more customer-focused

1 June 2022 By Paula Felps

Kleine Zeitung uses “future journalism,” regionality to guide digital repositioning

22 May 2022 By Andrea Rachbauer

NTM refreshes its social media strategy, doesn’t focus on pageviews

9 May 2022 By Jens Pettersson

Top Audience Articles Viewed in the Past Month

Kleine Zeitung’s Futter magazine leverages Instagram to attract young readers

2 May 2022 By Claudia Mann

8 European publishers selected for Google News Initiative Subscriptions Academy 2022

25 April 2022 By Dawn McMullan

Kauppalehti’s New Audiences project collects new ideas to reach younger readers

24 April 2022 By Johanna Suhonen

Regional news benefits from personalisation

5 April 2022 By Jonas Boonen

New framework helps publishers manage portfolio of e-mail newsletters

4 April 2022 By Greg Piechota

Dagens Næringsliv explores how to develop product young users will love

4 April 2022 By Paula Felps

German media collaborative shares 4 lessons in accelerating growth with data, AI

3 April 2022 By Shelley Seale

VG pins verified videos in interactive map of Ukraine

21 March 2022 By Camilla Brække

High interest in news on Ukraine seen in search, traffic to media sites

10 March 2022 By Greg Piechota

Media adapts communication to prospective, current subscribers amid war-led traffic spike

10 March 2022 By Greg Piechota

Russmedia goes from video idea to profitable daily livestream in 2 months

2 March 2022 By Jessica Spiegel

Spike in demand for news amid the war in Europe creates “pandemic peak-like traffic”

1 March 2022 By Greg Piechota

Regional news site used an MVP approach to launch its app

1 March 2022 By Martin Dowideit

Ringier Axel Springer healthcare offshoot promotes health assessment tool

23 February 2022 By Shelley Seale

NTM optimises hyper-personalisation to boost audience engagement

21 February 2022 By Jens Pettersson

Youth-oriented subscription campaign drives growth for Kleine Zeitung

20 February 2022 By Paula Felps

Dagbladet sees value in its free site, doesn’t go “all in” on a paywall model

13 February 2022 By Alexandra Beverfjord

Politiken turns reader registration into a game

7 February 2022 By Shelley Seale

News UK COO shares thoughts on role of news media during the pandemic

26 January 2022 By Shelley Seale

Helsingin Sanomat reinvented print media for younger audiences

19 January 2022 By Shelley Seale

Wyborcza.pl supports social causes with subscription offers

18 January 2022 By Paula Felps

Kauppalehti’s self-hosted true crime podcast captures engaged audience

11 January 2022 By Johanna Suhonen

Dagbladet builds engaging, responsive design into products

4 January 2022 By Alexandra Beverfjord

With 80% of revenues from subscriptions, Aftenposten focuses on journalism

3 January 2022 By Eirik H. Winsnes

NTM adopts double live streaming, directly connecting readers with interviewees

13 December 2021 By Jens Pettersson

Google avoids copyright disputes by signing News Showcase agreement with German media companies

9 December 2021 By L. Carol Christopher

Sifted starts with content, uses tracking technology to encourage “one more click”

8 December 2021 By Oliver Hajjar

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