Topics Audience

Audience: Other + Digital Engagement + Amazon + Reader Retention + Social Media 19 Articles

SCMP uses paywalls, team infrastructure to understand readers

25 April 2022 By Michelle Palmer Jones

Straits Times gamifies the reading experience to improve engagement

14 March 2022 By Paula Felps

Joongang Ilbo’s Listen for a Smart Life brand scores with Millennial women

15 December 2021 By Paula Felps

SCMP uses personal narratives, explainer videos to keep people engaged in COVID content

12 September 2021 By Mat Booth

SCMP campaign promotes post-lockdown domestic tourism in Hong Kong

17 May 2021 By Fairoza Mansor

Top Audience Articles Viewed in the Past Month

SCMP shares best practices for building user loyalty using AI

11 January 2021 By Korey Lee

SCMP video documentary series explores the evolution, emotional depth of Hong Kong protests

21 December 2020 By Mat Booth

SCMP reaches 1 million YouTube subscribers 6 months ahead of goal

2 November 2020 By Mat Booth

SPH responds to 2 trends: COVID bump and irrelevance of third-party cookies

1 November 2020 By Fred Lai

Straits Times makes sense of the pandemic for young readers

20 October 2020 By Serene Luo

SCMP new edition, campaign build meaningful news media brand in Asia

27 July 2020 By Wayne Knowles

SPH reaches senior audience with livestream learning programmes during lockdown

20 July 2020 By Leng Tuan Tan

IGC created Infodesk to keep readers informed, engaged for 101 days of lockdown

14 July 2020 By Christine O. Avendano

SPH’s Chinese Media Group raises funds for COVID relief with live programme

6 July 2020 By Shen Yue

Nikkei improved subscriber retention with 3-question survey

3 May 2020 By Yosuke Suzuki

SPH Magazines offers complimentary subscriptions to readers in lockdown

20 April 2020 By Paula Felps

COVID-19 coverage sparks massive increases in subscription starts, engagement

23 March 2020 By Dawn McMullan

Overcoming the challenge of media visibility in China

25 February 2020 By Kevin Lepsoe

South China Morning Post uses AI to track reader loyalty

26 November 2019 By Korey Lee

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