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Topics Audience

Audience: Other + Digital Engagement + Amazon + E-Commerce + Audience Strategy + Facebook + Reader Retention 1,737 Articles

Proactive, data-driven approach reduces churn for news media

23 June 2022 By Michelle Palmer Jones

New Reuters report shares hard truths about reader trust

22 June 2022 By Peter Bale

New Reuters Institute report dives into “selective news avoidance,” personalisation

20 June 2022 By Ariane Bernard

Former Nine executives will lead Big Tech negotiations in New Zealand

20 June 2022 By L. Carol Christopher

Financial Times outlines its digital transformation

20 June 2022 By Chandler Weiberg

Top Audience Articles Viewed in the Past Month

Dagbladet sees growth in all areas as it commits to content investment

19 June 2022 By Paula Felps

In-house team shapes coverage for younger readers at Sydney Morning Herald, Age

13 June 2022 By Aimie Rigas & Mex Cooper

Community engagement, digital experiences help media companies boost ad performance

9 June 2022 By Rebecca Alter

Village Media uses “brand lover” as its North Star metric

5 June 2022 By Jodie Hopperton

Research: Quizzes added to media content engage digital audiences

2 June 2022 By Katalina Deaven

In globalised world, localised payment options reign supreme

2 June 2022 By Abhishek Dadoo

Mediahuis uses data to become more customer-focused

1 June 2022 By Paula Felps

Data can grow readership in a post-crisis environment

1 June 2022 By Paula Felps

Personalisation seems an obvious strategy, but it comes with challenges

26 May 2022 By Paula Felps

Where do global negotiations between media and Big Tech stand right now?

26 May 2022 By Jessica Spiegel

WSJ tweaks, tests on-site promotional ads for reader engagement

23 May 2022 By Mary-Katharine Phillips & Sasha Tanghe

Jagran New Media recognises people making India stronger during pandemic

23 May 2022 By Priyanka Sharma

Kleine Zeitung uses “future journalism,” regionality to guide digital repositioning

22 May 2022 By Andrea Rachbauer

BBC News creates the world’s biggest news Instagram account

16 May 2022 By Kady Wardell

NTM refreshes its social media strategy, doesn’t focus on pageviews

9 May 2022 By Jens Pettersson

Publishers, creators should lean into new revenue streams

9 May 2022 By Josep Nolla

Small, mid-sized Indian publishers are rethinking advertising revenue

9 May 2022 By David Sangma

Bild’s subscription testing drives its reader revenue plan

8 May 2022 By Michelle Palmer Jones

Kleine Zeitung’s Futter magazine leverages Instagram to attract young readers

2 May 2022 By Claudia Mann

El Universal targets at-risk users with most popular content

2 May 2022 By Michelle Palmer Jones

Aligning newsroom goals to readers is a relatively easy formula

1 May 2022 By Peter Bale

Editora Globo develops dashboard to improve newsroom processes

1 May 2022 By Michelle Palmer Jones

Will Elon Musk will be Loki or Tony Stark?

28 April 2022 By Peter Bale

News publishers can borrow 9 lessons from streaming to build subscriptions

27 April 2022 By Shelley Seale

Content, ad relevance take on a growing role in digital media

26 April 2022 By Rebecca Alter

SCMP uses paywalls, team infrastructure to understand readers

25 April 2022 By Michelle Palmer Jones

Kauppalehti’s New Audiences project collects new ideas to reach younger readers

24 April 2022 By Johanna Suhonen

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