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Topics Audience

Audience: Other + Digital Engagement + Amazon + Brand Campaigns + Consumer Experience 1,513 Articles

Is your media company ready to start personalising?

28 June 2022 By Jodie Hopperton

Are you ready to start personalising?

28 June 2022 By Jodie Hopperton

Miami Herald goes inside condo collapse with interactive “House of Cards” narrative

27 June 2022 By Sarah Blaskey

Research on news deserts: Readers favour Facebook if local newspaper is weak

27 June 2022 By Peter Bale

Disappearing text campaign highlights press freedom at NTM

26 June 2022 By Jens Pettersson

Top Audience Articles Viewed in the Past Month

Upcoming Webinar: Sportsnet shares how to reduce friction for users

26 June 2022 By Paula Felps

Netflix’s subscriber losses are a cautionary tale for media companies everywhere

20 June 2022 By Rebecca Alter

Financial Times outlines its digital transformation

20 June 2022 By Chandler Weiberg

Dagbladet sees growth in all areas as it commits to content investment

19 June 2022 By Paula Felps

Gannett, NZZ, Mediahuis share their personalisation journeys

15 June 2022 By Paula Felps

3 lessons media companies can learn from Barry’s Bootcamp

15 June 2022 By Jodie Hopperton

In-house team shapes coverage for younger readers at Sydney Morning Herald, Age

13 June 2022 By Aimie Rigas & Mex Cooper

Community engagement, digital experiences help media companies boost ad performance

9 June 2022 By Rebecca Alter

Village Media uses “brand lover” as its North Star metric

5 June 2022 By Jodie Hopperton

Research: Quizzes added to media content engage digital audiences

2 June 2022 By Katalina Deaven

In globalised world, localised payment options reign supreme

2 June 2022 By Abhishek Dadoo

Data can grow readership in a post-crisis environment

1 June 2022 By Paula Felps

Media companies should act as community hubs in times of crisis

31 May 2022 By Rebecca Alter

Where do global negotiations between media and Big Tech stand right now?

26 May 2022 By Jessica Spiegel

WSJ tweaks, tests on-site promotional ads for reader engagement

23 May 2022 By Mary-Katharine Phillips & Sasha Tanghe

Kleine Zeitung uses “future journalism,” regionality to guide digital repositioning

22 May 2022 By Andrea Rachbauer

BBC News creates the world’s biggest news Instagram account

16 May 2022 By Kady Wardell

NTM refreshes its social media strategy, doesn’t focus on pageviews

9 May 2022 By Jens Pettersson

Consider these 3 lessons as the world moves from virtual to live

4 May 2022 By Sean Stanleigh

These 5 products can help attract new digital audiences

3 May 2022 By Justin Eisenband

El Universal targets at-risk users with most popular content

2 May 2022 By Michelle Palmer Jones

Società Athesis launches innovative sustainability initiative

1 May 2022 By Ilaria Bettinelli

Editora Globo develops dashboard to improve newsroom processes

1 May 2022 By Michelle Palmer Jones

Will Elon Musk will be Loki or Tony Stark?

28 April 2022 By Peter Bale

Content, ad relevance take on a growing role in digital media

26 April 2022 By Rebecca Alter

SCMP uses paywalls, team infrastructure to understand readers

25 April 2022 By Michelle Palmer Jones

Diário do Nordeste builds ecosystem to monitor user behaviour

24 April 2022 By Michelle Palmer Jones

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