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Topics Audience

Audience: Other + Consumer Experience + Print Engagement + Young Readership + Audience Strategy + Pricing 31 Articles

Bloomberg Línea shares creative, cost-effective ways to tell stories on TikTok

16 June 2022 By Mauricio Romero

El Universal targets at-risk users with most popular content

2 May 2022 By Michelle Palmer Jones

In light of challenging times, VíaPaís publishes life stories to connect to readers

10 April 2022 By Julieta Rico

SBT increases pageviews 6.3% with testing

9 March 2022 By Michelle Palmer Jones

VíaPaís partners with transportation start-up to provide timely traffic updates

6 February 2022 By Francisco Rivarola & Adrián Collados

Top Audience Articles Viewed in the Past Month

All news media must be obsessed with upload speed

13 December 2021 By Sergio Sicheri

Bloomberg Línea shares challenges of launching during a pandemic

18 November 2021 By Mauricio Romero

Vía Urbano captures young audience with urban music content

3 October 2021 By Esteban Gaitán

Prensa Libre focuses on 3 short-term challenges as it grows digital subscriptions

12 September 2021 By Claudia L. Cruz

AFP, Publico put journalism, data, and facts at centre of audience strategy

26 August 2021 By Paula Felps & Michelle Palmer Jones

Premium content, proper messaging are the subscriptions formula at El Nuevo Día

1 July 2021 By Mauricio Romero

La Voz de Galicia transitions paywall model through pandemic

3 June 2021 By Mauricio Romero

New audiences, good content is not 100% dependent on news

31 May 2021 By Sergio Sicheri

15 media companies selected for Latin American Audience Analytics Accelerator

31 March 2021 By Dawn McMullan

El Tiempo shares lessons learned in charging for content

11 March 2021 By Mauricio Romero

Los Andes’ 170 podcasts reach 173,000 listeners in first year

1 March 2021 By Paula Felps

WhatsApp offers a potential subscription journey for media companies

17 January 2021 By Stephanie Lievano

Rede Bahia connects with young talent through its Correio of the Future Award

5 January 2021 By Paula Felps

El Nuevo Día celebrates 50 years of covering Puerto Rico

6 July 2020 By Jennifer Serrano

El Comercio tackles the harmful virus of fake news

19 April 2020 By Jaime Bedoya

El Espectador campaign engages readers on national peace-building initiatives

21 January 2020 By Elva Lucía Daza Avendaño

Los Andes reshapes strategy to integrate its print, non-profit products

27 October 2019 By Luis R. García

OneMetro reaches millions with Sagrosso cooking videos

6 August 2019 By Estefanía Cervantes

Nueva Mujer content strategy spurs growth while reducing platform dependency

28 July 2019 By Andrea Sánchez Chávez

Diario Los Andes gives historic figures Twitter, Instagram accounts

24 July 2019 By Alejandra Vargas

Family-owned GFR Media transitions to digital brand focused on content, audience

4 July 2019 By Dawn McMullan

GFR, Nine create trust, community with local audiences

16 May 2019 By Dawn McMullan

How GFR Media is rebuilding its brand, community after Hurricane Maria

14 February 2019 By Dawn McMullan

Nexo Jornal education chatbot engages young readers

20 January 2019 By Gabriela Terenzi

El Tiempo boosts print subscriptions with research-based redesign

20 December 2018 By Julio César Guzmán

News media transformation in 5 key action points

16 October 2018 By Sabrina Passos

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