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Topics Audience

Audience: Other + Consumer Experience + Print Engagement + Print Subscriptions + Audience Segmentation + Pricing + Audience Strategy 177 Articles

Netflix’s subscriber losses are a cautionary tale for media companies everywhere

20 June 2022 By Rebecca Alter

Village Media uses “brand lover” as its North Star metric

5 June 2022 By Jodie Hopperton

Research: Quizzes added to media content engage digital audiences

2 June 2022 By Katalina Deaven

Winnipeg Free Press creates fundraising supper event with local chef, food

8 May 2022 By Erin Lebar

Consider these 3 lessons as the world moves from virtual to live

4 May 2022 By Sean Stanleigh

Top Audience Articles Viewed in the Past Month

Aligning newsroom goals to readers is a relatively easy formula

1 May 2022 By Peter Bale

Content, ad relevance take on a growing role in digital media

26 April 2022 By Rebecca Alter

Gannett’s evolution to a subscription platform required a mindset shift

28 February 2022 By Chandler Weiberg

Premium content models, customer lifetime value add necessary layer to monetisation strategies

16 February 2022 By Matt Lindsay & Arvid Tchivzhel

Wall Street Journal builds relationships with students, drives future growth

14 February 2022 By Jodi Harrison

Free virtual events let Winnipeg Free Press engage with new audiences

31 January 2022 By Erin Lebar

INMA Elevate Scholar: Dorea Reeser of Chemical & Engineering News

25 January 2022 By Paula Felps

These 3 reasons show why subscription fatigue is a myth

23 January 2022 By Sonali Verma

New York Times brand campaign takes lighter approach during pandemic

10 January 2022 By Paula Felps

The foundation of engagement is showing care for readers

6 January 2022 By Olivia Collette

Does home delivery as we know it still make sense?

5 January 2022 By Zachary Kempner, Ken Harding, Justin Eisenband

3 ways media should respond to declining news traffic

26 December 2021 By Ken Harding & Justin Eisenband

4 media companies share user-centered digital subscriptions strategies

22 November 2021 By Paula Felps, Michelle Palmer Jones, Chandler Wieberg

Focus on audience needs, maximise social for holiday-related content

15 November 2021 By Summer Moore

McClatchy’s 3-pronged subscriber retention strategy lessons cancellations

8 November 2021 By Phil Schroder

Torstar’s media buying process centres on helping the buyer buy

27 October 2021 By Shelley Seale

MediaNews Group grows its pageview referrals from story-driven newsletters

17 October 2021 By Dan Petty

How Wall Street Journal pivoted to a hybrid live/virtual event strategy

6 October 2021 By Shelley Seale

USA Today Ventures successfully moved two profitable events into a virtual space

23 August 2021 By Summer Moore

Research shows the potential of digital reader revenue

8 August 2021 By Matt Lindsay & Arvid Tchivzhel

Research: Journalist connections with disinvested audiences require consistent, fair coverage

25 July 2021 By Katalina Deaven

COVID-19 text messages build community, unique visits at Newsday

7 July 2021 By Erin Serpico

Globe and Mail’s dynamic paywall increases digital subscriptions 51%

6 July 2021 By Sonali Verma

San Francisco Chronicle and SFGate share their transitioning business models

23 June 2021 By Shelley Seale

Kick-starting conversations with readers builds needed digital communities

22 June 2021 By Jesse Moeinifar

Lancaster Farming podcast on hemp grows new audience

15 June 2021 By Eric Hurlock

NBC streams holiday shopping event from pandemic-safe sets

7 June 2021 By Dana Haller

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