Topics Audience

Audience: Other + Consumer Experience + Print Engagement + Facebook + Female Readership + Personalisation + Membership 8 Articles

SCMP converts readers with prediction models that enhance personalisation

13 June 2022 By Romain Rouquier

In globalised world, localised payment options reign supreme

2 June 2022 By Abhishek Dadoo

Sin Chew’s focus on data grew registered members 120%, paid members 50%

20 July 2021 By Michelle Palmer Jones

JoongAng Ilbo targets young female readers with YouTube channel

19 July 2021 By Michelle Palmer Jones

South China Morning Post’s Lighthouse data platform builds highly accurate user profiles

18 July 2021 By Shelley Seale

Top Audience Articles Viewed in the Past Month

SPH responds to 2 trends: COVID bump and irrelevance of third-party cookies

1 November 2020 By Fred Lai

Straits Times makes sense of the pandemic for young readers

20 October 2020 By Serene Luo

IGC created Infodesk to keep readers informed, engaged for 101 days of lockdown

14 July 2020 By Christine O. Avendano

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