Topics Audience

Audience: Other + Consumer Experience + Print Engagement + Facebook + Distributed Content + Newsletters/Alerts 130 Articles

Expressen’s call-to-action button increases digital traffic, conversions

6 September 2021 By Helena Sund

Audience funnel changes organisational structure, strategic focus at Hamburger Abendblatt

5 July 2021 By Ruth Betz

Le Monde, Ringier launch successful user-focused subscription offers

29 June 2021 By Monique El-Faizy

Večernji list’s fresh new Sunday print edition resonates with readers

21 June 2021 By Dražen Klarić

London Evening Standard managing editor answers the question: “Is print dead”

16 June 2021 By Shelley Seale

Top Audience Articles Viewed in the Past Month

Blick shares 6 ways to reach Gen Z with news (hint: Instagram)

6 June 2021 By Bettina Widmer

UK readers spend more time with Google, Facebook than local media brands

27 May 2021 By Paula Felps

Value, relationships, habits underpin NTM’s reader revenue journey

16 May 2021 By Jens Pettersson

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Gazeta.pl stands up for LGBT+ rights in Poland

16 May 2021 By Rafał Madajczak

UK publishers join international move toward power balance in digital platform relations

2 May 2021 By L. Carol Christopher

Kleine Zeitung launches Future Talks to capture younger audience

5 April 2021 By Andrea Rachbauer

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3 ways to use nostalgia to engage audiences

31 January 2021 By Jens Pettersson

Sunday Times editor reflects on the future of journalism

13 January 2021 By Shelley Seale

Facebook announces News Tab launch and remuneration as UK legislative agenda progresses

6 January 2021 By L. Carol Christopher

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CRUX

Being aware of reader concerns makes news media indispensible

5 January 2021 By Frøy Gudbrandsen

Consumption habits, digitisation are likely to continue in 2021

28 December 2020 By Lorna White

Funke Mediengruppe shares 9 tips for hitting newsletter goals

21 December 2020 By Ruth Betz

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iZooto

Power shifts coming in 2021 for news media publishers and digital platforms in UK

16 December 2020 By L. Carol Christopher

Bergens Tidende keeps holiday tradition alive with digital event

8 December 2020 By Paula Felps

Handelsblatt shares 5 steps to expanding its brand into niche products

17 November 2020 By Martin Dowideit

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FewCents

Telegraph Women’s Sport changes the narrative for female athletes

16 November 2020 By Paula Felps

JP/Politikens Hus’ Børneavisen attracts young readers to print

10 November 2020 By Paula Felps

Positive stories help Telegraph reach new audiences and engagement levels during lockdown

7 October 2020 By Shelley Seale

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Eidosmedia

How BBC is creating voice-first news to meet audience needs

30 September 2020 By Shelley Seale

Russmedia’s Ländlepunkte reader loyalty programme moves into regional retail space

30 September 2020 By Georg Burtscher

NWZ’s insect project engages readers, boosts subscriptions

23 September 2020 By Ulrich Schönborn

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Tipser - Ecommerce

Funke Mediengruppe focuses on new content projects during COVID lockdown

20 September 2020 By Ruth Betz

Amedia cracks the code on how to attract younger readers: journalism

14 September 2020 By Eivor Jerpåsen & Pål Nedregotten

De Krant van West-Vlaanderen brings positivity, truth during pandemic

8 September 2020 By Pascal Kerkhove

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Piano

Hanza Media adds colour to quarantine with help from Croatian artists

8 September 2020 By Paula Felps

What newsrooms can learn about reader retention from a former DJ

30 August 2020 By Jens Pettersson

Telegraph adapts pandemic coverage with “You Are Not Alone” initiatives

23 August 2020 By Beth Ashton

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CRUX

24sata increases event revenue during COVID-19

19 August 2020 By Shelley Seale

Mediahuis shares 3 newsletter lessons learned

11 August 2020 By Pieter De Smet

Diário de Notícias pulls back from print while acknowledging its benefits

23 July 2020 By Shelley Seale

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iZooto

Aller Media achieves personalisation and monetisation with its own system, Xavier

19 July 2020 By Kjetil Laumann

What if readers who pay more actually read less?

15 July 2020 By Grzegorz Piechota

Danish media start-up stops Facebook ads, increases membership

14 July 2020 By L. Carol Christopher

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FewCents

Axel Springer’s B.Z. sets world record with ad, infographic format

13 July 2020 By Merrit Kraus

How BILD saved Easter

7 July 2020 By Jorin Verges

Stricter enforcement of App Store guidelines leads to media subscription woes

7 July 2020 By L. Carol Christopher

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Eidosmedia

COVID-19 shutdown can’t stop coverage of annual Swedish celebration

22 June 2020 By Jens Pettersson

VG engaged a younger audience by talking about loneliness — in a song

21 June 2020 By Mussa Dagnew

Handelsblatt launches 2 premium newsletters in lockdown

10 June 2020 By Grzegorz Piechota

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Tipser - Ecommerce

Mediahuis streamlines newsletter creation, sign-up process

8 June 2020 By Pieter De Smet

Expressen shares paywall success, Handelsblatt launches premium newsletters

8 June 2020 By Grzegorz Piechota

Facebook Shops launches amid global lockdown

2 June 2020 By Lorna White

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Piano

Advertisers use print to support communities, thank staff during pandemic

18 May 2020 By Hannah Ohm Thomas

50 top global news sites advertised on Facebook in past month

14 May 2020 By Grzegorz Piechota

Publishers must make brands stand out amidst consumer choices

14 May 2020 By Shelley Seale

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CRUX

What is the impact of the COVID bump on the industry subscriber base?

11 May 2020 By Grzegorz Piechota

Could El Pais’ new paywall be a better reader experience?

10 May 2020 By Grzegorz Piechota

News sites advertise on Facebook to reach digital readers during crisis

6 May 2020 By Grzegorz Piechota

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iZooto

Research: Subscription starts are down but higher than pre-pandemic

5 May 2020 By Grzegorz Piechota

Research shows where the COVID-19 bump sits and how Facebook ads are faring

4 May 2020 By Grzegorz Piechota

INMA researcher-in-residence shares experience with 43 subscription news sites

29 April 2020 By Grzegorz Piechota

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FewCents

FAZ acquires 10,000 new digital subscribers in one (pandemic) week

28 April 2020 By Dawn McMullan

Mediahuis shares 7 effective strategies to personalise news

12 April 2020 By Pieter De Smet

COVID-19 provides opportunity to reinvent the news industry with constructive journalism

30 March 2020 By Ulrik Haagerup

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Eidosmedia

Despite COVID-19, Ekstra Bladet was determined that the show must go on — online

26 March 2020 By Paula Felps

Schibsted shares short-term effects of COVID-19, long-term effects of subscription strategy

25 March 2020 By Shelley Seale

Dagens ETC refuses fossil fuel ads, subscriptions increase +20%

8 March 2020 By Andreas Gustavsson

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Tipser - Ecommerce

Schibsted focuses on retention, value proposition for loyal subscribers

2 March 2020 By Siri Holstad Johannessen & Katrine Sørum

Why frictionless checkout experiences and CDPs should be publisher priorities

26 February 2020 By Dawn McMullan

5 ways to navigate journalism in the age of rage

24 February 2020 By Karin Pettersson

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Piano

How Die Zeit’s membership model turns subscribers into members

19 February 2020 By Shelley Seale

Why App Store optimisation is important to publisher traffic

10 February 2020 By Mark Challinor

Aftonbladet Swedish Heroes campaign inspires audiences, attracts ad sponsors

10 February 2020 By Tobias W Lindner

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CRUX

Guardian: RIP third-party cookie, hello news brand building

3 February 2020 By Nick Hewat

Focus on quality when it comes to print, The Guardian Weekly says

23 January 2020 By Shelley Seale

Guardian Weekly’s new design and print relaunch resonate with younger audiences

16 January 2020 By Shelley Seale

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iZooto

2020: The year publishers regain control of their platforms

6 January 2020 By Kasper Lindskow

Republik finds success in its reader-revenue model through quality journalism, transparency

12 December 2019 By Shelley Seale

Countries must hold social networks responsible for publishing disinformation

2 December 2019 By Einar Hålien

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FewCents

The new Internet: News media moves beyond digital platforms

13 November 2019 By Shelley Seale

De Standaard’s readers team is cornerstone to digital transformation

10 November 2019 By Emmanuel Naert

Research proves: In print we trust

13 October 2019 By Hannah Ohm Thomas

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Eidosmedia

What does Google’s pushback on a new French copyright law mean for publishers?

2 October 2019 By L. Carol Christopher

Confessions of a tech diehard: why the people perspective is imperative to the future of media

30 September 2019 By Thomas Sundgren

INMA Reader Revenue Symposium signals subtle shifts in media-audience relationship

26 September 2019 By Newsplexer Projects

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Tipser - Ecommerce

How Schibsted gets to €101 million in reader revenue by 2020

25 September 2019 By Newsplexer Projects

How publishers can use AI to predict revenue

25 September 2019 By Newsplexer Projects

2 media alliances work to right perceived revenue wrongs

24 September 2019 By Newsplexer Projects

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Piano

Football newsletter shows power of reader-first engagement toward reader revenue

23 September 2019 By Newsplexer Projects

Hamburger Abendblatt’s digital transformation focuses on newsletter, regional editions

23 September 2019 By Newsplexer Projects

Google’s original news content guidelines are a step forward, yet issues remain

19 September 2019 By L. Carol Christopher

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CRUX

Die Burger converts older readers to digital with a personal touch

17 September 2019 By Tasmia Ismail

Mediahuis shares lessons from reader activation efforts

10 September 2019 By Emmanuel Naert

User revenue is now a growth engine in news media — now 3 challenges

9 September 2019 By Kjersti Thorneus

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iZooto

NZZ pushes personalisation through data and algorithms

21 August 2019 By Shelley Seale

How to optimise your subscription checkout flow

23 July 2019 By Shelley Seale

Schibsted reduces churn by helping readers visualise a subscription’s value proposition

1 July 2019 By Siri Holstad Johannessen

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FewCents

Apple endangers freedom of the press

5 May 2019 By Lena Samuelsson & Anna Careborg

Uwaga TVN capitalises on social listening

29 April 2019 By Aleksandra Pietrzak

Bild Politik fills niche with audiences that embrace print + digital

28 April 2019 By Selma Stern

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Eidosmedia

Dagens Nyheter’s focus on engagement goes beyond Facebook likes

10 April 2019 By Martin Jönsson

NYT, El Correo, Tamedia share best practices in reader revenue

21 March 2019 By Newsplexer Projects

What’s the backup plan for news brands after Facebook News Feed?

19 March 2019 By Grzegorz Piechota

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Tipser - Ecommerce

Paddy Power, Smirnoff cleverly use context to stand out in print

18 March 2019 By Jessie Sampson

NWZ reduces churn by strengthening subscriber relationships

11 March 2019 By Andreas Ahlden

Schibsted tests onboarding processes to increase subscription value

4 March 2019 By Siri Holstad Johannessen, Tor Marius Espedal, Katrine Sørum

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Piano

What if 50% from Apple is more than publishers get from Google?

18 February 2019 By Grzegorz Piechota

Expressen grows revenue, female readership by targeting “social seniors”

3 February 2019 By Josefina Rickardt

How a Facebook detox changed TV Midtvest’s audience strategy

16 January 2019 By Shelley Seale

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CRUX

BBC is reinventing news stories based on audience testing

9 January 2019 By Shelley Seale

Fædrelandsvennen’s editorial-focused campaign increases conversion propensity

26 December 2018 By Silje Dagsvik, Sverre Johnsen, Siri Holstad Johannessen

Winning content strategies serve as narrative in audience journey

20 December 2018 By Angela Everitt

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iZooto

Artificial Intelligence will be 2019’s industry-changing news media trend

10 December 2018 By Kasper Lindskow

Expressen generates revenue, grows female readership with print supplement

9 December 2018 By Marcus Wallén

Can Schibsted repair the mess Facebook, Google made?

4 December 2018 By Karin Pettersson

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FewCents

John Lewis demonstrates importance of mobile in retail

13 November 2018 By Lorna White

Scandinavian media companies share strategies for establishing relevance, reducing churn

8 November 2018 By Carly Price

5 reasons rolling news, reader revenue don’t mix

5 November 2018 By Ben Whitelaw

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Eidosmedia

Back to the future: How mobile-first and print-first newsrooms are similar

31 October 2018 By Dietmar Schantin

Does “satisfying audiences” mean giving people what they want?

25 October 2018 By Angela Everitt

De Persgroep encourages media companies to use NPS loyalty metric

21 October 2018 By Robin Lagrou

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Tipser - Ecommerce

Expressen increases online engagement with climate change journalism

10 October 2018 By Christofer Brask

Schibsted’s chatbot reduces e-mail inquiries

2 October 2018 By Siri Holstad Johannessen and Line Guton Halland

Berliner Morgenpost interactive tool tracks print readers, maximises resources

10 September 2018 By Marie-Louise Timcke and André Pätzold

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Piano

Schibsted takes responsibility for valuable customer data

25 June 2018 By Rolv Erik Ryssdal

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CRUX

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