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Topics Audience

Audience: Other + Consumer Experience + Print Engagement + Facebook + Distributed Content + Churn Reduction + Reader Retention 1,380 Articles

UK brands offer hope, resilience in a changing world

27 October 2021 By Lewis Boulton

Dagbladet Web TV team is capable of producing up to six live broadcasts daily

25 October 2021 By Alexandra Beverfjord

Engaging, retaining light readers is key for reader revenue strategies

20 October 2021 By Shelley Seale

CBC experiments with restricting Facebook comments

20 October 2021 By Paul Mcgrath

Guardian, Google work with sight-impaired advocate to open up the Web

18 October 2021 By Kate Baker

Top Audience Articles Viewed in the Past Month

Sydney Morning Herald, Age seek professional help to handle COVID-related comments

11 October 2021 By Orietta Guerrera

How Wall Street Journal pivoted to a hybrid live/virtual event strategy

6 October 2021 By Shelley Seale

Subscription marketing: 3 ways to build the engine to drive new acquisition

6 October 2021 By Ken Harding & Justin Eisenband

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Customer-first approach in product, content are key to digital engagement

28 September 2021 By Shelley Seale, Michelle Palmer Jones, Chandler Wieberg, Paula Felps

Stuff offers daily challenge to keep readers connected, entertained during lockdown

26 September 2021 By Janine Fenwick

La Tercera appeals to subscribers’ appetites with digital subscription offer

20 September 2021 By Sebastián Rivas

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Piano

Pay-per-content paywall allows publishers to gauge price points, interest audiences

20 September 2021 By Dushyant Khare

Australia’s highest court rules media companies are responsible for third-party comments on social media

16 September 2021 By L. Carol Christopher

Is the mobile Web or an app right for your media company?

15 September 2021 By Shelley Seale

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CRUX

Amar Ujala celebrates the heroes of COVID-19: its newspaper vendors

14 September 2021 By Neha Sikri

E-edition engagement is a leading indicator for print-to-digital conversions

13 September 2021 By Matthew Lulay

Media subscription teams could learn a lot from online dating

13 September 2021 By Dr. Dietmar Schantin

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Expressen’s call-to-action button increases digital traffic, conversions

6 September 2021 By Helena Sund

McClatchy’s marketing strategy nudges users toward paywall, drives conversions

31 August 2021 By Phil Schroder

Map out an effective subscriber re-engagement strategy with these 3 actions

24 August 2021 By Jesse Moeinifar

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FewCents

USA Today Ventures successfully moved two profitable events into a virtual space

23 August 2021 By Summer Moore

Segmented approach to digital audience management maximises monetisation potential

17 August 2021 By Ken Harding & Justin Eisenband

Hearst uses a 5-point strategy to leverage data

16 August 2021 By Paula Felps

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Eidosmedia

8 media companies share pandemic impact, future plans

12 August 2021 By Michelle Palmer Jones & Shelley Seale

Rashtradoot finds revenue, engagement success as India’s first bilingual newspaper

10 August 2021 By Uma Sharma

NZME drives digital access amongst print subscribers while engaging print readership

9 August 2021 By Carolyn Adams

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Research shows the potential of digital reader revenue

8 August 2021 By Matt Lindsay & Arvid Tchivzhel

Mobile payments offer revenue, engagement, and data benefits for media

4 August 2021 By Shelley Seale

8 trends define the future of mobile

25 July 2021 By Mark Challinor

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3 ways push notifications can boost audience engagement

22 July 2021 By Jesse Moeinifar

Sin Chew’s focus on data grew registered members 120%, paid members 50%

20 July 2021 By Michelle Palmer Jones

E-mailed newsletters are key to subscription success at FT, Funke Media

14 July 2021 By Michelle Palmer Jones

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CRUX

Wall Street Journal differentiates with B2P subscriptions, the space between B2C and B2B

12 July 2021 By Paula Felps

COVID-19 text messages build community, unique visits at Newsday

7 July 2021 By Erin Serpico

Audience funnel changes organisational structure, strategic focus at Hamburger Abendblatt

5 July 2021 By Ruth Betz

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iZooto

Le Monde, Ringier launch successful user-focused subscription offers

29 June 2021 By Monique El-Faizy

Insider campaign targets, wins back former subscribers

28 June 2021 By Vilan Trub

Mackay Daily Mercury grows with digital My Town series

24 June 2021 By Rae Wilson

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FewCents

Schibsted sees B2B growth potential, simplifies subscription offer for companies

23 June 2021 By Paula Felps

Večernji list’s fresh new Sunday print edition resonates with readers

21 June 2021 By Dražen Klarić

Authentication debate should consider media users’ preferences, capabilities

20 June 2021 By Stephanie Lievano

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Eidosmedia

London Evening Standard managing editor answers the question: “Is print dead”

16 June 2021 By Shelley Seale

Times of India app allowed audience to safely celebrate Bappa and Santa

16 June 2021 By Siddharth Varma

Acknowledging emotions in comment sections reflects better on news organisations

10 June 2021 By Katalina Deaven

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Editorial and product teams must work together to acquire, retain subscribers

7 June 2021 By Nathaniel Bane

NBC streams holiday shopping event from pandemic-safe sets

7 June 2021 By Dana Haller

Blick shares 6 ways to reach Gen Z with news (hint: Instagram)

6 June 2021 By Bettina Widmer

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Piano

Focus on customer experience, value proposition nudges customers toward monetisation offers

6 June 2021 By Ken Harding & Justin Eisenband

La Voz de Galicia transitions paywall model through pandemic

3 June 2021 By Mauricio Romero

Can there be peace between Big Tech and news media?

27 May 2021 By L. Carol Christopher & Dawn McMullan

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CRUX

UK readers spend more time with Google, Facebook than local media brands

27 May 2021 By Paula Felps

WSJ, Guardian, VG+ share details of their digital subscriptions success

20 May 2021 By Paula Felps, Shelley Seale, Chandler Wieberg

Upgraded engagement techniques help readers move from offline experiences to online spaces

17 May 2021 By Stephanie Lievano

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iZooto

Value, relationships, habits underpin NTM’s reader revenue journey

16 May 2021 By Jens Pettersson

Gazeta.pl stands up for LGBT+ rights in Poland

16 May 2021 By Rafał Madajczak

Strong foundations, habit formation create basis of subscriber retention strategy

10 May 2021 By Utkarsh Arora

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FewCents

How publishers can ride the wave of subscription demand during a news cycle

10 May 2021 By Matt Lindsay

4 news media companies share subscriber engagement, retention experiments

10 May 2021 By Brie Logsdon, Chandler Wieberg, Shelley Seale, Paula Felps

Preventative retention targets subscribers before they become “sleepers”

9 May 2021 By Ruby Allen

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Eidosmedia

3 news companies share how they organise for retention

9 May 2021 By Chandler Wieberg, Brie Logsdon, Shelley Seale, Paula Felps

Research, case studies shed light on top subscriber retention tactics

5 May 2021 By Greg Piechota

Do you know when new subscribers cross the “Retention Point?”

4 May 2021 By Greg Piechota

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UK publishers join international move toward power balance in digital platform relations

2 May 2021 By L. Carol Christopher

Naidunia helps readers stay positive during early days of pandemic

29 April 2021 By Anurag Joshi

Daily Maverick launches weekly print publication, increases digital audience 20%

26 April 2021 By Sarah Koopman

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Piano

Tech platform response to pending legislation in Canada is mixed

15 April 2021 By L. Carol Christopher

Benchmarks show importance of news subscriber yield management

12 April 2021 By Matthew Lulay & Matt Lindsay

15 media companies selected for Latin American Audience Analytics Accelerator

31 March 2021 By Dawn McMullan

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CRUX

Funke Mediengruppe almost triples digital subscribers in 1 year

28 March 2021 By Clemens Hammacher

INMA research: Onboarding is a missed opportunity with registered users

10 March 2021 By Greg Piechota

News publishers should be leery of Facebook, Google algorithms

9 March 2021 By Sergio Sicheri

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iZooto

Virtual product trials improve Globe and Mail’s product development

28 February 2021 By Garth Thomas

Facebook reverses shutdown in Australia as national legislation is tweaked

23 February 2021 By Robert Whitehead

Creating unique user experiences is key to digital subscription success

23 February 2021 By Paula Felps

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FewCents

INMA publishes “INMA Knows Australia and Big Tech” curation category

23 February 2021 By Dawn McMullan

News publishers try to understand Facebook’s nuclear move in Australia

17 February 2021 By Robert Whitehead

Facebook and INMA launch Audience Analytics Accelerator for Latin America

17 February 2021 By Dawn McMullan

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Eidosmedia

Australia’s media code enters last round as a new war of words escalates among Big Tech

14 February 2021 By Robert Whitehead

Netflix, Spotify alumni share subscription lessons for news media

11 February 2021 By Paula Felps

Less is more when quizzing registered users

10 February 2021 By Greg Piechota

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Tipser - Ecommerce

Google threatens to remove search from Australia as remuneration law seems imminent

10 February 2021 By L. Carol Christopher

Research points to nurturing light readers

9 February 2021 By Greg Piechota

Expressen grew from 0 digital subscribers to 70,000 in 1 year

8 February 2021 By Paula Felps

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Piano

Research points to nurturing light readers, asking less at registration

8 February 2021 By Greg Piechota

At 75, Russmedia’s VN shows it’s more than just a newspaper

2 February 2021 By Mirijam Haller

How Wall Street Journal uses metrics and engagement to drive digital subscriptions

1 February 2021 By Shelley Seale

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CRUX

3 ways to use nostalgia to engage audiences

31 January 2021 By Jens Pettersson

How can news publishers know why a reader stops subscribing?

28 January 2021 By Greg Piechota

News media companies worldwide are investing in registration walls

26 January 2021 By Greg Piechota

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iZooto

4-step process helps news publishers analyse subscriber churn

25 January 2021 By Utkarsh Arora

Registration walls trend worldwide while Hungarian news sites crowdfund

25 January 2021 By Greg Piechota

Online conversations are key in retaining digital subscribers

19 January 2021 By Jesse Moeinifar

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FewCents

WhatsApp offers a potential subscription journey for media companies

17 January 2021 By Stephanie Lievano

Sunday Times editor reflects on the future of journalism

13 January 2021 By Shelley Seale

INMA Elevate Scholar: Ruby Allen of Gannett

12 January 2021 By Paula Felps

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Eidosmedia

SCMP shares best practices for building user loyalty using AI

11 January 2021 By Korey Lee

Facebook announces News Tab launch and remuneration as UK legislative agenda progresses

6 January 2021 By L. Carol Christopher

Being aware of reader concerns makes news media indispensible

5 January 2021 By Frøy Gudbrandsen

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Consumption habits, digitisation are likely to continue in 2021

28 December 2020 By Lorna White

11 audience insights remembered from 2020

28 December 2020 By Matt Lindsay

Power shifts coming in 2021 for news media publishers and digital platforms in UK

16 December 2020 By L. Carol Christopher

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Piano

INMA Elevate Scholar: Cherisse Johnson of Las Vegas Review-Journal

16 December 2020 By Paula Felps

A moment to be thankful, personally and professionally, despite 2020’s difficulties

15 December 2020 By Kathleen Coleman

Research: Comments section adds value, but platform must be carefully considered

13 December 2020 By Katalina Deaven

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CRUX

New INMA reports shows complexities behind reducing print days for news publishers

10 December 2020 By Dawn McMullan

MediaNews Group launches premium-tier, ad-free digital subscriptions

9 December 2020 By Dan Petty & Ryan Nakashima

Bergens Tidende keeps holiday tradition alive with digital event

8 December 2020 By Paula Felps

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iZooto

Revamped lifestyle content in Sydney Morning Herald, The Age keeps subscribers engaged

8 December 2020 By Julia Naughton

News Corp’s MarketWatch sees online engagement jump with print supplement

7 December 2020 By Paula Felps

Advance Local reinvents town hall meetings during pandemic via Facebook Live

7 December 2020 By George Rodrigue

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FewCents

Stuff launches Forever Project magazine to focus on climate change science

3 December 2020 By Eloise Gibson

INMA publishes “INMA Knows Print Engagement” curation category

2 December 2020 By Dawn McMullan

News Corp Australia’s Shine Awards brighten a dark year by honouring women

30 November 2020 By Camille Smith

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Eidosmedia

Metro stakes claim on the U.S. Hispanic market

29 November 2020 By Sebastian Morales

As COVID hits print hard, Groupe Eco-Medias fights to keep print ad revenue

23 November 2020 By Brie Logsdon

Telegraph Women’s Sport changes the narrative for female athletes

16 November 2020 By Paula Felps

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JP/Politikens Hus’ Børneavisen attracts young readers to print

10 November 2020 By Paula Felps

Le Devoir invites readers to pause for print

3 November 2020 By Paula Felps

News Corp Australia's SMARTdaily reaches beyond COVID-19

1 November 2020 By Louise Roberts

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Piano

INMA 30 Under 30: Naomi Wills of Business Insider

28 October 2020 By Dawn McMullan

Toronto Star looks toward audience, content strategies post-COVID

27 October 2020 By Irene Gentle

Straits Times makes sense of the pandemic for young readers

20 October 2020 By Serene Luo

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CRUX

News Corp Australia successfully takes on the country’s worst serial killer

19 October 2020 By Paula Felps

Research shows how media companies can succeed with acquisition, retention during COVID

14 October 2020 By Shelley Seale

Wall Street Journal, Spotify partnership attracts followers, sponsorship opportunities

12 October 2020 By Brielle Buis

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iZooto

Spokesman-Review increases subscriptions, decreases churn with better communication

7 October 2020 By Kathleen Coleman

Newsday showcases power of video with housing discrimination investigation

6 October 2020 By Tara Conry

Branded content campaign builds awareness about deadly fever for Anandabazar readers

5 October 2020 By Paula Felps

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FewCents

Canadian Broadcasting Corporation creates tool to emphasise content engagement

4 October 2020 By Paul Mcgrath

How BBC is creating voice-first news to meet audience needs

30 September 2020 By Shelley Seale

Russmedia’s Ländlepunkte reader loyalty programme moves into regional retail space

30 September 2020 By Georg Burtscher

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Eidosmedia

Times of India celebrates the power of #NewspaperMornings

28 September 2020 By Paula Felps

NWZ’s insect project engages readers, boosts subscriptions

23 September 2020 By Ulrich Schönborn

Researcher shares key considerations for acquisition, retention strategies

17 September 2020 By Shelley Seale

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Amedia cracks the code on how to attract younger readers: journalism

14 September 2020 By Eivor Jerpåsen & Pål Nedregotten

Sunday Mid-day’s feel-good campaign helps Mumbai wind down

14 September 2020 By Krishna Tanna

Content is king, but data yields power behind the throne

10 September 2020 By Dietmar Schantin

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Piano

Publishers must focus on retention and acquisition for long-term success

10 September 2020 By Shelley Seale

Google and Apple face increased international scrutiny

9 September 2020 By L. Carol Christopher

De Krant van West-Vlaanderen brings positivity, truth during pandemic

8 September 2020 By Pascal Kerkhove

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CRUX

Hanza Media adds colour to quarantine with help from Croatian artists

8 September 2020 By Paula Felps

INMA publishes “INMA Knows Subscriber Retention” curation category

7 September 2020 By Dawn McMullan

Publishers push back on Facebook threat to Australia regulation

1 September 2020 By Dawn McMullan

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iZooto

What is the value of knowing a reader?

31 August 2020 By Arvid Tchivzhel & Matt Lindsay

What newsrooms can learn about reader retention from a former DJ

30 August 2020 By Jens Pettersson

Telegraph adapts pandemic coverage with “You Are Not Alone” initiatives

23 August 2020 By Beth Ashton

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FewCents

Yahoo Life turns its attention to self-care, good news during the pandemic

20 August 2020 By Lindsay Powers

24sata increases event revenue during COVID-19

19 August 2020 By Shelley Seale

U.S. antitrust hearings on Big Tech platforms explore market dominance, effect on media

11 August 2020 By L. Carol Christopher

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Eidosmedia

LNP gets creative with content to boost subscriptions during pandemic

11 August 2020 By Jenelle Janci

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