Topics Audience

Audience: Other + Consumer Experience + Print Engagement + E-Commerce + Churn Reduction + Social Media 11 Articles

SCMP converts readers with prediction models that enhance personalisation

13 June 2022 By Romain Rouquier

In globalised world, localised payment options reign supreme

2 June 2022 By Abhishek Dadoo

Joongang Ilbo’s Listen for a Smart Life brand scores with Millennial women

15 December 2021 By Paula Felps

Sin Chew’s focus on data grew registered members 120%, paid members 50%

20 July 2021 By Michelle Palmer Jones

SCMP campaign promotes post-lockdown domestic tourism in Hong Kong

17 May 2021 By Fairoza Mansor

Top Audience Articles Viewed in the Past Month

SCMP shares best practices for building user loyalty using AI

11 January 2021 By Korey Lee

SCMP video documentary series explores the evolution, emotional depth of Hong Kong protests

21 December 2020 By Mat Booth

Straits Times makes sense of the pandemic for young readers

20 October 2020 By Serene Luo

IGC created Infodesk to keep readers informed, engaged for 101 days of lockdown

14 July 2020 By Christine O. Avendano

Overcoming the challenge of media visibility in China

25 February 2020 By Kevin Lepsoe

Case studies in perfecting price points for reader revenue

22 March 2019 By Newsplexer Projects

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