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Audience: Other + Consumer Experience + Facebook + Paywall Models + Brand Campaigns + Churn Reduction + Audience Strategy 1,454 Articles

Upcoming Webinar: Reuters Institute delves into global news media data trends

4 July 2022 By Paula Felps

Jagran New Media’s education arm celebrates unsung heroes from pandemic

29 June 2022 By Priyanka Sharma

Better user relationships depend on improving the journey

29 June 2022 By Paula Felps

Research on news deserts: Readers favour Facebook if local newspaper is weak

27 June 2022 By Peter Bale

Disappearing text campaign highlights press freedom at NTM

26 June 2022 By Jens Pettersson

Top Audience Articles Viewed in the Past Month

Proactive, data-driven approach reduces churn for news media

23 June 2022 By Michelle Palmer Jones

New Reuters report shares hard truths about reader trust

22 June 2022 By Peter Bale

Netflix’s subscriber losses are a cautionary tale for media companies everywhere

20 June 2022 By Rebecca Alter

New Reuters Institute report dives into “selective news avoidance,” personalisation

20 June 2022 By Ariane Bernard

Former Nine executives will lead Big Tech negotiations in New Zealand

20 June 2022 By L. Carol Christopher

Globe and Mail uses AI to drive revenue strategies

16 June 2022 By Shelley Seale

Gannett, NZZ, Mediahuis share their personalisation journeys

15 June 2022 By Paula Felps

3 lessons media companies can learn from Barry’s Bootcamp

15 June 2022 By Jodie Hopperton

3 case studies show how offer optimisation can grow readers, revenue

15 June 2022 By Nick Truitt, Matt Lindsay, Arvid Tchivzhel

SCMP converts readers with prediction models that enhance personalisation

13 June 2022 By Romain Rouquier

Could mobile apps be the key to increasing digital subscription retention?

12 June 2022 By Justin Eisenband & Zachary Kempner

Community engagement, digital experiences help media companies boost ad performance

9 June 2022 By Rebecca Alter

Village Media uses “brand lover” as its North Star metric

5 June 2022 By Jodie Hopperton

Research: Quizzes added to media content engage digital audiences

2 June 2022 By Katalina Deaven

In globalised world, localised payment options reign supreme

2 June 2022 By Abhishek Dadoo

Mediahuis uses data to become more customer-focused

1 June 2022 By Paula Felps

Media companies should act as community hubs in times of crisis

31 May 2022 By Rebecca Alter

Personalisation seems an obvious strategy, but it comes with challenges

26 May 2022 By Paula Felps

Where do global negotiations between media and Big Tech stand right now?

26 May 2022 By Jessica Spiegel

Jagran New Media recognises people making India stronger during pandemic

23 May 2022 By Priyanka Sharma

El Tiempo tool helps editors predict content’s success

18 May 2022 By Michelle Palmer Jones

These levers, relationships impact the lifetime value North Star

16 May 2022 By Nick Truitt, Matt Lindsay, Arvid Tchivzhel

Bild, Torstar made content, pricing, leadership changes to grow subscriptions

12 May 2022 By Michelle Palmer Jones & Jalisa Haggins

Small, mid-sized Indian publishers are rethinking advertising revenue

9 May 2022 By David Sangma

Homebrewed analytics may be the missing pieces for media companies

5 May 2022 By Ariane Bernard

Consider these 3 lessons as the world moves from virtual to live

4 May 2022 By Sean Stanleigh

These 5 products can help attract new digital audiences

3 May 2022 By Justin Eisenband

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