INMA

☰
Join INMA

Topics Audience

Audience: Other + Consumer Experience + Facebook + Distributed Content + Audience Segmentation 95 Articles

Netflix’s subscriber losses are a cautionary tale for media companies everywhere

20 June 2022 By Rebecca Alter

Consider these 3 lessons as the world moves from virtual to live

4 May 2022 By Sean Stanleigh

Gannett’s evolution to a subscription platform required a mindset shift

28 February 2022 By Chandler Weiberg

Legislation and Congressional inquiries shape U.S. media, Big Tech relationship

20 January 2022 By L. Carol Christopher

U.S. publishers see hope for reining in Big Tech with litigation

19 January 2022 By L. Carol Christopher

Top Audience Articles Viewed in the Past Month

The foundation of engagement is showing care for readers

6 January 2022 By Olivia Collette

Does home delivery as we know it still make sense?

5 January 2022 By Zachary Kempner, Ken Harding, Justin Eisenband

Torstar’s media buying process centres on helping the buyer buy

27 October 2021 By Shelley Seale

How Wall Street Journal pivoted to a hybrid live/virtual event strategy

6 October 2021 By Shelley Seale

USA Today Ventures successfully moved two profitable events into a virtual space

23 August 2021 By Summer Moore

COVID-19 text messages build community, unique visits at Newsday

7 July 2021 By Erin Serpico

Globe and Mail’s dynamic paywall increases digital subscriptions 51%

6 July 2021 By Sonali Verma

NBC streams holiday shopping event from pandemic-safe sets

7 June 2021 By Dana Haller

Tech platform response to pending legislation in Canada is mixed

15 April 2021 By L. Carol Christopher

Virtual product trials improve Globe and Mail’s product development

28 February 2021 By Garth Thomas

MediaNews Group launches premium-tier, ad-free digital subscriptions

9 December 2020 By Dan Petty & Ryan Nakashima

News Corp’s MarketWatch sees online engagement jump with print supplement

7 December 2020 By Paula Felps

Advance Local reinvents town hall meetings during pandemic via Facebook Live

7 December 2020 By George Rodrigue

Le Devoir invites readers to pause for print

3 November 2020 By Paula Felps

INMA 30 Under 30: Naomi Wills of Business Insider

28 October 2020 By Dawn McMullan

Newsday showcases power of video with housing discrimination investigation

6 October 2020 By Tara Conry

Canadian Broadcasting Corporation creates tool to emphasise content engagement

4 October 2020 By Paul Mcgrath

Yahoo Life turns its attention to self-care, good news during the pandemic

20 August 2020 By Lindsay Powers

U.S. antitrust hearings on Big Tech platforms explore market dominance, effect on media

11 August 2020 By L. Carol Christopher

LNP gets creative with content to boost subscriptions during pandemic

11 August 2020 By Jenelle Janci

4 tactics for growing e-mail newsletter lists

3 August 2020 By Dan Petty

Newsday’s social media data analysis results in fewer posts, increased subscriptions

2 August 2020 By Elaine Piniat

4 reasons to moderate digital trolls

21 July 2020 By Jesse Moeinifar

Tribune Publishing’s robust testing grows subscription revenue

15 July 2020 By Shelley Seale

Danish media start-up stops Facebook ads, increases membership

14 July 2020 By L. Carol Christopher

Stricter enforcement of App Store guidelines leads to media subscription woes

7 July 2020 By L. Carol Christopher

News media companies deliver critical COVID-19 updates via text

2 July 2020 By Mike Donoghue

Region

Africa East Asia Europe Latin America Middle East North America South Asia South Pacific all regions

Topic

Advertising Audience Business Intelligence Leadership Marketing Newsrooms Product

Sub-Topics

Re-engage every user

Upcoming Events

See all INMA Events
By continuing to browse or by clicking “ACCEPT,” you agree to the storing of cookies on your device to enhance your site experience. To learn more about how we use cookies, please see our privacy policy.
x

I ACCEPT