Topics Audience

Audience: Other + Audience Strategy + Social Media + Young Readership + Newsletters/Alerts + Apple 200 Articles

Financial publication Talouselämä introduces digital weekly edition as print alternative

24 January 2023 By Johanna Suhonen

Kleine Zeitung builds digital brand with future journalism focus

22 January 2023 By Andrea Rachbauer

To maximise its presence on TikTok, VG asks young users about their platform perceptions

4 January 2023 By Ingrid Alice Mortensen & Maren Olava Ask Hütt

NTM launches holiday contests to engage subscribers, drive pageviews

20 December 2022 By Jens Pettersson

VK shares the secrets to attracting — and keeping — young audiences

6 December 2022 By Marie Albinsson

Top Audience Articles Viewed in the Past Month

3 European media companies grow digital audiences through experimentation

4 December 2022 By Paula Felps

3 European media companies share winning audience diversity efforts

1 December 2022 By Elaine Sung

Turun Sanomat shares 6 lessons learned with newsletter engagement project

20 November 2022 By Johanna Käkönen & Rami Nieminen

Data-driven insights create new opportunities for Reach audience engagement

16 November 2022 By Paula Felps

Blick works to save the planet with content initiative

16 October 2022 By Joëlle Sanders

Die Zeit increases engagement with book club, related newsletter

12 October 2022 By Johann Volkmer

Schibsted’s lab attracts younger news outsiders by listening

18 September 2022 By Paula Felps

Público puts people first in its quest for innovation

15 September 2022 By Bill Fryman

How MVP became the most subscribed-to sports media in Latvia

12 September 2022 By Ingmārs Jurisons

Kleine Zeitung Next works closely with Gen Z to deliver content young readers want

30 August 2022 By Andrea Rachbauer

Economist reaches new audiences with Instagram

22 August 2022 By Liv Moloney

The Economist moves decisively digital while staying true to its values

25 July 2022 By Peter Bale

The Economist shares lessons in digital content success

25 July 2022 By Peter Bale

Funke’s TikTok channel attracts Gen Z audience with political news

11 July 2022 By Amelie Marie Weber

Kleine Zeitung taps TV market to reach young audiences

28 June 2022 By Claudia Mann

The News Movement reaches young readers on their platforms

13 June 2022 By Peter Bale

The News Movement offers journalism to young readers on their trusted platforms

8 June 2022 By Peter Bale

Mediahuis uses data to become more customer-focused

1 June 2022 By Paula Felps

Kleine Zeitung uses “future journalism,” regionality to guide digital repositioning

22 May 2022 By Andrea Rachbauer

NTM refreshes its social media strategy, doesn’t focus on pageviews

9 May 2022 By Jens Pettersson

Kleine Zeitung’s Futter magazine leverages Instagram to attract young readers

2 May 2022 By Claudia Mann

Kauppalehti’s New Audiences project collects new ideas to reach younger readers

24 April 2022 By Johanna Suhonen

Regional news benefits from personalisation

5 April 2022 By Jonas Boonen

New framework helps publishers manage portfolio of e-mail newsletters

4 April 2022 By Greg Piechota

Dagens Næringsliv explores how to develop product young users will love

4 April 2022 By Paula Felps

Kleine Zeitung weekend editions relaunch with focus on reading, living

14 March 2022 By Andrea Rachbauer

Göteborgs-Posten attracts female audience with true crime podcast

7 March 2022 By Michelle Palmer Jones

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