Topics Audience

Audience: Other + Audience Strategy + Personalisation + Audience Segmentation 14 Articles

SCMP converts readers with prediction models that enhance personalisation

13 June 2022 By Romain Rouquier

Joongang Ilbo’s Listen for a Smart Life brand scores with Millennial women

15 December 2021 By Paula Felps

Asahi Shimbun builds audience data with registered users from events, e-commerce

21 July 2021 By Brie Logsdon

JoongAng Ilbo targets young female readers with YouTube channel

19 July 2021 By Michelle Palmer Jones

South China Morning Post’s Lighthouse data platform builds highly accurate user profiles

18 July 2021 By Shelley Seale

Top Audience Articles Viewed in the Past Month

SCMP shares best practices for building user loyalty using AI

11 January 2021 By Korey Lee

SPH responds to 2 trends: COVID bump and irrelevance of third-party cookies

1 November 2020 By Fred Lai

South China Morning Post’s data-driven personas empower stakeholders to take action

8 September 2020 By Korey Lee & Tommy Tse

SCMP’s new digital subscription offer targets world beyond Hong Kong

1 September 2020 By Grzegorz Piechota

SPH reaches senior audience with livestream learning programmes during lockdown

20 July 2020 By Leng Tuan Tan

IGC created Infodesk to keep readers informed, engaged for 101 days of lockdown

14 July 2020 By Christine O. Avendano

Overcoming the challenge of media visibility in China

25 February 2020 By Kevin Lepsoe

Case studies in perfecting price points for reader revenue

22 March 2019 By Newsplexer Projects

CLEO refreshes print magazine for digital-loving Millennial audience

19 February 2019 By Hafizah Hazahal

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