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Topics Audience

Audience: Other + Audience Strategy + Digital Subscriptions + Brand Campaigns 1,130 Articles

Nurturing media subscribers is key to controlling churn

6 July 2022 By Jalisa Haggins & Paula Felps

Mid-year forecasts: Digital advertising up, print sales down, subscription curve flattening

5 July 2022 By Dr. Merja Myllylahti

Better user relationships depend on improving the journey

29 June 2022 By Paula Felps

Is your media company ready to start personalising?

28 June 2022 By Jodie Hopperton

Are you ready to start personalising?

28 June 2022 By Jodie Hopperton

Top Audience Articles Viewed in the Past Month

Proactive, data-driven approach reduces churn for news media

23 June 2022 By Michelle Palmer Jones

Netflix’s subscriber losses are a cautionary tale for media companies everywhere

20 June 2022 By Rebecca Alter

Financial Times outlines its digital transformation

20 June 2022 By Chandler Weiberg

Dagbladet sees growth in all areas as it commits to content investment

19 June 2022 By Paula Felps

3 case studies show how offer optimisation can grow readers, revenue

15 June 2022 By Nick Truitt, Matt Lindsay, Arvid Tchivzhel

SCMP converts readers with prediction models that enhance personalisation

13 June 2022 By Romain Rouquier

Aftenposten refines the science and art of building a better front page

12 June 2022 By Karl Oskar Teien

Dow Jones finds experimentation leads to subscription success

6 June 2022 By Chandler Weiberg

Village Media uses “brand lover” as its North Star metric

5 June 2022 By Jodie Hopperton

Research: Quizzes added to media content engage digital audiences

2 June 2022 By Katalina Deaven

Mediahuis uses data to become more customer-focused

1 June 2022 By Paula Felps

What does 2023 hold for news media companies?

26 May 2022 By Michelle Palmer Jones

Personalisation seems an obvious strategy, but it comes with challenges

26 May 2022 By Paula Felps

Jagran New Media recognises people making India stronger during pandemic

23 May 2022 By Priyanka Sharma

Kleine Zeitung uses “future journalism,” regionality to guide digital repositioning

22 May 2022 By Andrea Rachbauer

El Tiempo tool helps editors predict content’s success

18 May 2022 By Michelle Palmer Jones

These levers, relationships impact the lifetime value North Star

16 May 2022 By Nick Truitt, Matt Lindsay, Arvid Tchivzhel

Newsrooms are so much more than news these days

15 May 2022 By Peter Bale

The media industry learned 3 digital subscription lessons since 2020

12 May 2022 By Paula Felps

La Nación, O Globo create new products to bundle with subscriptions

12 May 2022 By Jessica Spiegel & Chandler Wieberg

Bild, Torstar made content, pricing, leadership changes to grow subscriptions

12 May 2022 By Michelle Palmer Jones & Jalisa Haggins

The newsroom is so much more than news these days

11 May 2022 By Peter Bale

Small, mid-sized Indian publishers are rethinking advertising revenue

9 May 2022 By David Sangma

Bild’s subscription testing drives its reader revenue plan

8 May 2022 By Michelle Palmer Jones

Media companies aren’t aiming high enough with subscription, pricing goals

5 May 2022 By Jessica Spiegel & Paula Felps

Kleine Zeitung’s Futter magazine leverages Instagram to attract young readers

2 May 2022 By Claudia Mann

El Universal targets at-risk users with most popular content

2 May 2022 By Michelle Palmer Jones

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