Topics Audience

Audience: Other + Audience Strategy + Brand Campaigns + Distributed Content + Amazon + Apple + Young Readership + Reader Retention 15 Articles

Straits Times gamifies the reading experience to improve engagement

14 March 2022 By Paula Felps

Joongang Ilbo’s Listen for a Smart Life brand scores with Millennial women

15 December 2021 By Paula Felps

SCMP campaign reinforces brand integrity with a journalism-focused campaign

16 August 2021 By Adrian Lee

JoongAng Ilbo targets young female readers with YouTube channel

19 July 2021 By Michelle Palmer Jones

SCMP shares best practices for building user loyalty using AI

11 January 2021 By Korey Lee

Top Audience Articles Viewed in the Past Month

Straits Times makes sense of the pandemic for young readers

20 October 2020 By Serene Luo

South China Morning Post’s data-driven personas empower stakeholders to take action

8 September 2020 By Korey Lee & Tommy Tse

SCMP’s new digital subscription offer targets world beyond Hong Kong

1 September 2020 By Grzegorz Piechota

IGC created Infodesk to keep readers informed, engaged for 101 days of lockdown

14 July 2020 By Christine O. Avendano

Nikkei improved subscriber retention with 3-question survey

3 May 2020 By Yosuke Suzuki

SPH Magazines offers complimentary subscriptions to readers in lockdown

20 April 2020 By Paula Felps

Overcoming the challenge of media visibility in China

25 February 2020 By Kevin Lepsoe

South China Morning Post uses AI to track reader loyalty

26 November 2019 By Korey Lee

Case studies in perfecting price points for reader revenue

22 March 2019 By Newsplexer Projects

CLEO refreshes print magazine for digital-loving Millennial audience

19 February 2019 By Hafizah Hazahal

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