Topics Audience

Audience: Other + Audience Segmentation + Social Media + Female Readership + Amazon + Membership + Google + Personalisation + Paywall Models 19 Articles

African media companies are harnessing change with personalisation, local content

16 February 2023 By Paula Felps

Pulse expands engagement with social media growth, products

3 August 2022 By Michelle Palmer Jones

Consortium of South African publishers negotiates with Big Tech

31 July 2022 By Paula Felps

Business Day shares 4 key metrics of its audience-first strategy

7 April 2022 By Michelle Palmer Jones

Daily Maverick uses emotional appeal to gain reader support

15 March 2022 By Paula Felps

Top Audience Articles Viewed in the Past Month

Standard Group builds on data, culture for paywall model

30 January 2022 By Shelley Seale

Personalisation, UX are key to expanding news subscribers in Africa

27 January 2022 By Shelley Seale

Business Day adopts digital-first strategy to offset print decline

9 January 2022 By Shelley Seale

Standard Group sets audacious goal: gain 900,000 registered users

12 December 2021 By Shelley Seale

4 African media companies share lessons in revenue, audience transformation

17 November 2021 By Paula Felps & Shelley Seale

Pulse turned COVID challenges into opportunities for readers, advertisers in 4 African countries

22 November 2020 By Shelley Seale

Africans talk to Africans about the continent’s digital media transformation

19 November 2020 By Brie Logsdon & Dawn McMullan

IMS Property360 pivots to help neighbourhoods in need with lockdown guides

17 June 2020 By Vivian Warby

News24’s powerful campaign sheds light on violence against women in South Africa

10 June 2020 By Mpho Raborife

IOL honours domestic violence victims with #WeRemember campaign

3 September 2019 By Riana Howa

Netwerk24 converts print readers, boosts engagement with digital consolidation

8 July 2019 By Johanna van Eeden

Nation Media Group builds first content chat bot in East Africa

3 December 2018 By Daisy Okoti

Media24 priorities: Psychology of paid content, audience needs

1 November 2018 By Shelley Seale

Ads24 multi-platform campaign scores with South African soccer fans

23 September 2018 By Marise van der Lith

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