Topics Audience

Audience: Other + Audience Segmentation + Social Media + Female Readership + Amazon + Membership + Google + Personalisation 85 Articles

Gannett, USA Today share 4 pillars of a successful Google Search strategy

8 February 2023 By Paula Felps

Digital start-up Semafor relies on print values, newsletter sign-ups

9 November 2022 By Peter Bale

Publishers face risks with Twitter upheaval but are in wait-and-see mode

8 November 2022 By Peter Bale

Graham Media Group engages audience through comments and community

19 October 2022 By Paula Felps

Gannett onboarding + active personalisation increase engagement

26 September 2022 By Jodie Hopperton

Top Audience Articles Viewed in the Past Month

Newsday used graphics, video, and a 6-foot dog to gain digital subscribers

6 September 2022 By Gabriella Vukelic

Winnipeg Free Press shares its strategy for building an Instagram following

17 August 2022 By Paula Felps

Wall Street Journal drives subscription growth with student programme

27 July 2022 By Paula Felps

European, U.S. media are cautious about Google Analytics strategy

19 July 2022 By Ariane Bernard

4 ways Winnipeg Free Press makes Instagram easier

30 May 2022 By Erin Lebar

Content, ad relevance take on a growing role in digital media

26 April 2022 By Rebecca Alter

Great Twitter takeover has big implications for news publishers

25 April 2022 By Peter Bale

Data can improve customer experience while preserving privacy

13 April 2022 By Chandler Wieberg & Paula Felps

USA Today’s Women of the Year project exemplifies 4 smart content strategies

21 March 2022 By Summer Moore

Wall Street Journal builds relationships with students, drives future growth

14 February 2022 By Jodi Harrison

Legislation and Congressional inquiries shape U.S. media, Big Tech relationship

20 January 2022 By L. Carol Christopher

U.S. publishers see hope for reining in Big Tech with litigation

19 January 2022 By L. Carol Christopher

USA Today Network Ventures Events, Humankind create audience-driven awards show

20 December 2021 By Summer Moore

Focus on audience needs, maximise social for holiday-related content

15 November 2021 By Summer Moore

Torstar’s media buying process centres on helping the buyer buy

27 October 2021 By Shelley Seale

Deeper storytelling boosts Newsday’s social media engagement

9 August 2021 By Gabriella Vukelic

New York Times uses packaging to appeal to professional readers in B2B strategy

2 August 2021 By Paula Felps

Globe and Mail’s dynamic paywall increases digital subscriptions 51%

6 July 2021 By Sonali Verma

Gannett fights systemic racism while creating a culture of belonging

5 July 2021 By LaToya Johnson

Kick-starting conversations with readers builds needed digital communities

22 June 2021 By Jesse Moeinifar

10 media companies selected for GNI North America Audience Lab

12 May 2021 By Dawn McMullan

Advance Local’s People of Alabama brand transitions video storytelling series in 2020

25 April 2021 By Tamika Moore

Personalised Your Globe feature informed by data, increases engagement

20 April 2021 By Garth Thomas

Calgary Herald celebrates high school graduates amidst pandemic

25 March 2021 By Monica Zurowski

LNP|LancasterOnline builds trust, engages new audiences with breaking news reporters

8 March 2021 By Alexandra Henry

Daily Beast’s conversion strategy revolves around membership

17 December 2020 By Shelley Seale

Advance Local reinvents town hall meetings during pandemic via Facebook Live

7 December 2020 By George Rodrigue

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