Topics Audience

Audience: Other + Audience Segmentation + Social Media + Female Readership + Amazon + Membership + Google 27 Articles

Carreira uses multiple platforms to grow its younger audience

22 November 2022 By Stela Campos

Latinoamérica Piensa uses Causas newsletter to improve engagement

23 October 2022 By Rocío Gálvez

Vía País changes its Google Web Stories strategy

2 August 2022 By Camila Charris

Algorithms might change, but good storytelling never goes out of style

21 June 2022 By Sergio Sicheri

Bloomberg Línea shares creative, cost-effective ways to tell stories on TikTok

16 June 2022 By Mauricio Romero

Top Audience Articles Viewed in the Past Month

La Nación uses social media to go viral with elections

23 May 2022 By Felix Ramallo

La Nación, O Globo create new products to bundle with subscriptions

12 May 2022 By Jessica Spiegel & Chandler Wieberg

La Nacion breaks down its 3-part acquisition strategy

6 March 2022 By Shelley Seale

All news media must be obsessed with upload speed

13 December 2021 By Sergio Sicheri

VíaPaís bets on breaking news, SEO to gain favour through Google

6 December 2021 By Fabián Induti

La Tercera appeals to subscribers’ appetites with digital subscription offer

20 September 2021 By Sebastián Rivas

VíaPaís joins Google Web Stories project

13 June 2021 By Jessica Costa

VíaPaís pushes back on Latin America’s tendency to objectify women

1 April 2021 By Jessica Costa

5 podcasts feature feminist content in Mexico

29 March 2021 By Mitzi Hernández

News publishers should be leery of Facebook, Google algorithms

9 March 2021 By Sergio Sicheri

INMA Elevate Scholar: Mitzi Natalia Hernandez Cruz of OEM

14 December 2020 By Paula Felps

Ongoing changes with Google’s algorithm make it difficult for media to keep up

31 August 2020 By Sergio Sicheri

El Observador addresses gender inequities with podcast, subscription offer

17 August 2020 By Fernanda Ariceta

Infobae video series spotlights femicide with focus on boxer Carlos Monzón

30 July 2020 By Alejo García Sosa

Clarín, Die Zeit share building blocks of reader loyalty clubs

17 June 2020 By Shelley Seale

Los Andes capitalises on Argentinian wine culture

25 February 2020 By Luis García

Google News Initiative has 3 goals in Latin America

31 October 2019 By Shelley Seale

Some news publishers reviewing paywalls in response to Google’s Chrome 76

6 August 2019 By L. Carol Christopher

OneMetro reaches millions with Sagrosso cooking videos

6 August 2019 By Estefanía Cervantes

Nueva Mujer content strategy spurs growth while reducing platform dependency

28 July 2019 By Andrea Sánchez Chávez

Diario Los Andes gives historic figures Twitter, Instagram accounts

24 July 2019 By Alejandra Vargas

Nexo Jornal education chatbot engages young readers

20 January 2019 By Gabriela Terenzi

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