INMA

☰
Join INMA

Topics Audience

Audience: Other + Audience Segmentation + Social Media + Female Readership + Amazon + Membership + Google 120 Articles

Ringier initiative fights to give women equal representation in media content

25 January 2023 By Dr. Annabella Bassler

3 European media companies share winning audience diversity efforts

1 December 2022 By Elaine Sung

Start-up targeting Millennial women opted out of traditional data metrics

10 November 2022 By Elaine Sung

Jutarnji list finds success with new print magazine about local culture

28 September 2022 By Pavica Knezović Belan

Economist reaches new audiences with Instagram

22 August 2022 By Liv Moloney

Top Audience Articles Viewed in the Past Month

European, U.S. media are cautious about Google Analytics strategy

19 July 2022 By Ariane Bernard

No, Google Analytics didn’t get banned in [insert Euro country]

18 July 2022 By Ariane Bernard

News of Google Analytics and GDPR compliance has been (somewhat) exaggerated

14 July 2022 By Ariane Bernard

Funke’s TikTok channel attracts Gen Z audience with political news

11 July 2022 By Amelie Marie Weber

Kleine Zeitung taps TV market to reach young audiences

28 June 2022 By Claudia Mann

The News Movement reaches young readers on their platforms

13 June 2022 By Peter Bale

The News Movement offers journalism to young readers on their trusted platforms

8 June 2022 By Peter Bale

NTM refreshes its social media strategy, doesn’t focus on pageviews

9 May 2022 By Jens Pettersson

Kleine Zeitung’s Futter magazine leverages Instagram to attract young readers

2 May 2022 By Claudia Mann

8 European publishers selected for Google News Initiative Subscriptions Academy 2022

25 April 2022 By Dawn McMullan

Kauppalehti’s New Audiences project collects new ideas to reach younger readers

24 April 2022 By Johanna Suhonen

Kleine Zeitung weekend editions relaunch with focus on reading, living

14 March 2022 By Andrea Rachbauer

Göteborgs-Posten attracts female audience with true crime podcast

7 March 2022 By Michelle Palmer Jones

Amid war, Ukraine media verify, make sense of news, and help keep people from despair

3 March 2022 By Greg Piechota

Kauppalehti’s self-hosted true crime podcast captures engaged audience

11 January 2022 By Johanna Suhonen

Google avoids copyright disputes by signing News Showcase agreement with German media companies

9 December 2021 By L. Carol Christopher

Media continue transitioning to successful subscription-first strategies in COVID era

7 December 2021 By Chandler Wieberg & Dawn McMullan

Driving a consumer subscription lifestyle requires experimentation

7 December 2021 By Shelley Seale

Google returns to Spain after 7 years as royal decree amends copyright law

22 November 2021 By L. Carol Christopher

Rheinische Post finds new following with TikTok

15 November 2021 By Paula Felps

VGTV’s successful podcast leads to book, TV show

11 October 2021 By Wibeke Nord Haugland & Elise Vatsvåg

Kleine Zeitung launches anti-hate speech campaign

23 September 2021 By Andrea Rachbauer

Público leverages Instagram to boost its readership

6 September 2021 By Amílcar Correia

Kauppalehti reaches out to younger readers with sustainability reporting

11 July 2021 By Johanna Suhonen

Blick shares 6 ways to reach Gen Z with news (hint: Instagram)

6 June 2021 By Bettina Widmer

24sata partners with miss7 brand on #Pinkypromiss native ad campaign

2 June 2021 By Petra Dugandžić, Nives Jekić, Ante Franotović

UK readers spend more time with Google, Facebook than local media brands

27 May 2021 By Paula Felps

Region

Africa East Asia Europe Latin America Middle East North America South Asia South Pacific all regions

Topic

Advertising Audience Business Intelligence Leadership Marketing Newsrooms Product

Sub-Topics

Upcoming Events

See all INMA Events
By continuing to browse or by clicking “ACCEPT,” you agree to the storing of cookies on your device to enhance your site experience. To learn more about how we use cookies, please see our privacy policy.
x

I ACCEPT